1. Amit Mali
/AmitMali23
/MaliAmit
/MaliAmit

2. SEPTEMBER 2, 1969: FIRST TIME TWO COMPUTERS
COMMUNICATED WITH EACH OTHER
OCT 29, 1969: MESSAGE SENT FROM COMPUTER TO
COMPUTER IN DIFFERENT LOCATIONS
MARCH 1989: TIM BERNERS-LEE INVENTED THE
WORLD WIDE WEB.
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

3. September 4, 1998
January 1994
December 2002
February 4, 2004
March 21, 2006
October 2010
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

4. SOME FACTS OF SOCIAL MEDIA
 Facebook had over 1.44 billion monthly active users as of
March 2015
 Twitter 302 million active (May 2015)
 Instagram has 300 million users accessing the site per
month.(Dec 2014)
 LinkedIn Over 364 million
With 2.9 billion users, e-mail is nearly three times as popular as
Facebook
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

5. TODAYS AGENDA
• What is Digital Marketing?
• Why Do I Learn?
• What should I learn to be a Digital Marketer?
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

6. WHAT IS DIGITAL MARKETING?
Digital marketing is an umbrella term for the targeted, measurable, and
interactive marketing of products or services using digital
technologies to reach and convert leads into customers. The key
objective is to promote brands, build preference and increase sales
through various digital marketing techniques. Source – Wikipedia
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

7. WHY DO I LEARN?
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

8.  Over 100,000 new dot com domains are registered on the
web every day.
 Forecasted mobile phone internet user penetration in India for
2018 will be 25%
 Number of internet users in India 213 million
 Active mobile internet users in India 185 million
 Digital buyer penetration in India (2011-2018) 24.4%
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

9. SHUT UP AND TELL ME HOW MUCH WILL I EARN
Digital marketing to create 1.5 lakh
jobs by 2016: Experts
PTI | Aug 13, 2014, 07.25PM IST | Times Of
India
the starting salary for digital marketing professionals is in the
range of
Rs 4.5 - 5.5 lakh.
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

10. WHAT SHOULD I LEARN TO BE A DIGITAL
MARKETER?
• SEO
• Search Engine Marketing (SEM)
• Google AdSense and Affiliate Marketing
• Social Media Optimization
• Social Media Marketing
• Email Marketing
• Google Analytics In-Depth
• Online Reputation Management
T E C H N O K R A F T T R A I N I N G A N D S O L U T I O N S

11. BUT IT’S NOT OVER YET
THANK YOU
TECHNOKRAFT TRAINING AND
SOLUTIONS