Getting the most out of Social Media<br />LinkedIn vs. Facebook<br />vs. Twitter<br />
Getting the most out of LinkedIn<br /><ul><li>  Create a strong professional profile</li></ul>	The more complete your Link...
  Utilize Answers
  Research companies
  Show off your best work</li></li></ul><li>Getting the most out of LinkedIn<br /><ul><li>  Contact Settings. </li></ul>	Y...
Getting the most out of LinkedIn<br />Public Profile URL. <br />	Don't forget to make your profile public - 	that's how th...
Getting the most out of LinkedIn<br />Get and Use Recommendations and Referrals
Recommendations from people you have worke...
Getting the most out of LinkedIn<br />LinkedIn Company Profiles
LinkedIn company profiles are a good way to find, at glanc...
LinkedIn<br />Linkedin Answers are another way to get out there.<br /> Answer questions in your field with thoughtful and ...
LinkedIn<br /><ul><li>The Job Board – 147,889 members – Working together, we can get everyone working! Jobs career hiring ...
USAJob Openings, Job Leads and Job Connections! – 216,750 members – Jobs CareerNetworking HR human resources recruiter rec...
LinkedIn<br /><ul><li>The Recruitment Network – 95,673 members – This group, with over 90,000+ members, aims at bringing t...
Job & Career Network – 108,373 members – Enhance your current job/career or find a new one. Jobs board information hiring ...
RecruitingBlogs– 105,563 members – The largest Linkedin group for the recruiting profession. Network with over 100,000 cor...
Twitter for Job Search?<br />Users to Follow<br />1.) JobsDirectUSA. With over 17,000 tweets, this user keeps followers up...
Twitter for Job Search?<br />Users to Follow<br />4.) LinkedIn_Jobs. The professional networking website so many job seeke...
Twitter for Job Search?<br />Users to Follow<br />7.) JOBS_USA. A great place to start for those seeking advice on the bas...
Twitter for Job Search?<br />Users to Follow<br />Follow Twitter Users specializing in job postings some examples are:<br ...
Facebookfor Job Search <br />Facebook is so important as a job search tool is because every business and brand that knows ...
Facebookfor Job Search <br />Facebook Pages” and “Facebook Groups.” These features allow you to join a group of people wit...
Google<br />Google Profiles is a must-do EASY online branding strategy – a powerful way to broadcast your personal brand m...
Job Fair Approach<br />The folks who stand out in a good way? Their scripts usually sound something like this -<br />“Hi –...
Personal Branding – In Class Assignment<br />1. Identify What You Value: Your personal brand is ultimately a reflection of...
2. Identify What Makes You Unique: With your values as your foundation, the next step is to determine your specific unique...
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Socialmediajobsearch

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Learn how to use Social Media to job search

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Socialmediajobsearch

  1. 1. Getting the most out of Social Media<br />LinkedIn vs. Facebook<br />vs. Twitter<br />
  2. 2. Getting the most out of LinkedIn<br /><ul><li> Create a strong professional profile</li></ul> The more complete your LinkedIn profile, the more chances you will have to be found and to be contacted. Use your LinkedIn profile like a resume and provide prospective employers with detailed information on your skills and experience.<br /><ul><li> Build your network
  3. 3. Utilize Answers
  4. 4. Research companies
  5. 5. Show off your best work</li></li></ul><li>Getting the most out of LinkedIn<br /><ul><li> Contact Settings. </li></ul> Your contact settings let your connections (and recruiters) know what you're available for. Options include: career opportunities, consulting offers, new ventures, job inquiries, reference requests. <br /><ul><li>Links. </li></ul> The links section of your profile is a good way to provide even more information to potential employers and to your contacts. You can link to your web site, blog, if you have one.<br />
  6. 6. Getting the most out of LinkedIn<br />Public Profile URL. <br /> Don't forget to make your profile public - that's how the world can find it. Also, customizing your URL will give you a link that's easy to share. Create a Signature. <br /> Create a LinkedIn signature to use in your email. That's another way to increase the visibility of your profile.Update Your Profile. <br /> Don't forget to update your profile when you change positions or companies. Your profile should be current and up-to-date.<br />
  7. 7. Getting the most out of LinkedIn<br />Get and Use Recommendations and Referrals
Recommendations from people you have worked with carry a lot of weight.<br /> Some employers prefer that candidates have LinkedIn recommendations (LinkedIn will show you the number of recommendations you have below the requirements). <br />Types of Jobs on LinkedIn
There are jobs posted directly on LinkedIn by employers, as well as other jobs from the web provided by SimplyHired.<br />Job Search Options
You can search for jobs on LinkedIn by keyword, country, and postal code. Use the Advanced Search Option to refine your search and to search by location, miles from a location, experience level, company, job title, job function, industry, and date posted.<br />
  8. 8. Getting the most out of LinkedIn<br />LinkedIn Company Profiles
LinkedIn company profiles are a good way to find, at glance, more information on a company you're interested in. You'll be able see your connections at the company, new hires, promotions, jobs posted, related companies, and company statistics.<br />Company Search - One of the best ways to use LinkedIn is if you have a very specific company you are interested in. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to connect you. <br />
  9. 9. LinkedIn<br />Linkedin Answers are another way to get out there.<br /> Answer questions in your field with thoughtful and helpful answers. Ask provocative questions that show you’re at the top of your field. Scan both questions and answers for people you want to connect with and message them through in mail or the QA system. Think your responses out carefully. Fact check and check for typos before it goes live. Don’t be obviously self promotional. <br /> <br />Linkedin Groups can be hugely helpful for networking, establishing your authority and getting seen. <br /> Find networks in your field and join. Read them for a few days before you start talking to get the lay of the land and understand the ecosystem of the group. Every group will be different depending on who is involved. <br />
  10. 10. LinkedIn<br /><ul><li>The Job Board – 147,889 members – Working together, we can get everyone working! Jobs career hiring employment recruiters executive corporate human resources business management recruiter networking consulting marketing sales open technology finance media telecom tech healthcare networkers IT HR US UK Europe Canada Asia India
  11. 11. USAJob Openings, Job Leads and Job Connections! – 216,750 members – Jobs CareerNetworking HR human resources recruiter recruiters executive executives managers 2.management consultants consulting business marketing sales informationtechnology finance media telecom healthcare open networkers education alumni US UK Europe Canada Asia India USA</li></ul>- Linked:HR – 294,924 members – If you are a manager, corporate recruiter, headhunter, trainer, HR service provider or consultant, join Linked:HR now! Linked:HR is the largest HR Group on LinkedIn and the most active when it comes to Group “Discussions”.<br />
  12. 12. LinkedIn<br /><ul><li>The Recruitment Network – 95,673 members – This group, with over 90,000+ members, aims at bringing together people looking for new opportunities.
  13. 13. Job & Career Network – 108,373 members – Enhance your current job/career or find a new one. Jobs board information hiring employment recruiters executive corporate human resources business management recruiter consulting marketing
  14. 14. RecruitingBlogs– 105,563 members – The largest Linkedin group for the recruiting profession. Network with over 100,000 corporate and agency recruiters, HR professionals and recruitment consultants for recruiter partnerships, advice, splits, jobs, and staffing industry education.find a new one! </li></li></ul><li>Twitter for Job Search?<br />Twitter is a website, owned and operated by Twitter Inc., which offers a social networking service, enabling its users to send and read other users’ messages called tweets. <br />Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. <br />Users may subscribe to other users’ tweets --- this is known as following and subscribers are known as followers. <br />
  15. 15. Twitter for Job Search?<br />Users to Follow<br />1.) JobsDirectUSA. With over 17,000 tweets, this user keeps followers updated not only on jobs postings nationwide, but also on job-market data and facts, as well as news on the latest knowledge and skills employers want most.<br />2.) mashablejobs. Over 5,000 people follow this Twitter extension of online social-media, entertainment, and business-job guru Mashable. An excellent way to keep in the loop about these fast-moving jobs while interviewing, traveling, or even working.<br />3.) JobsWSJ. Here, the Wall Street Journal supplies inside information into the workings of the job market. No specific job postings, but plenty of insight into trends, successful--and not-so- successful--companies to work for or avoid, and job-seeking tips from one of the country’s most respected economic journals.<br />
  16. 16. Twitter for Job Search?<br />Users to Follow<br />4.) LinkedIn_Jobs. The professional networking website so many job seekers use to stay connected also tweets job opportunities to over 6,000 followers. Dozens of tweets per day for dozens on opportunities.<br />5.) JFFtweets. For those who anticipate needing extra education to succeed in their job search, Jobs for the Future posts leads and articles about continuing education, reentering school, and public initiatives that help workers get skills and positions.<br />6.) jobsyellow. Nearly 15,000 tweets, for positions in fields ranging from retail sales to dental hygienists to systems specialists. <br />
  17. 17. Twitter for Job Search?<br />Users to Follow<br />7.) JOBS_USA. A great place to start for those seeking advice on the basics of job hunting. Articles cover a variety of fields, as well as general tips for resume writing, interviewing, and searching for employment.<br />8.) BetterResumes. Better Resume Service of Chicago tweets its tips for resume writing and job hunting. With almost 50,000 followers, the tips are sure to be hot.<br />And that’s just the beginning. Twitter users are sending out tweets for jobs in all industries, locations, and even companies, so there’s plenty of opportunity to get out there and hunt down the right position for you.<br />
  18. 18. Twitter for Job Search?<br />Users to Follow<br />Follow Twitter Users specializing in job postings some examples are:<br />@JobAngels – Helping the unemployed find jobs<br />@indeed – One search. All jobs.
@jobshouts – General job postings<br />@simplyhired - Job search site
@StartUpHire – Jobs at VC backed companies<br />@twithire – Job board service<br />@thecollegegraduate<br />@360jobinterview<br />@danSchawbel<br />
  19. 19. Facebookfor Job Search <br />Facebook is so important as a job search tool is because every business and brand that knows the power of web are already there. <br />You should also know as a job seeker is that many recruiters are constantly scouring social networking sites to reach out to potential candidates, and Facebook is a platform they don’t ignore. <br />
  20. 20. Facebookfor Job Search <br />Facebook Pages” and “Facebook Groups.” These features allow you to join a group of people with similar interests, or simply provide an opportunity for you to learn more about a company or connect with recruiters via Facebook. Choose the ones that seem active and start participating.<br />
  21. 21. Google<br />Google Profiles is a must-do EASY online branding strategy – a powerful way to broadcast your personal brand message and a super quick way to add an accurate listing on page one of search results for “your name”. Make it easy for the very people you want to impress (recruiters and hiring decision makers) to land on the right information about you.<br />Google.com/reader – Use this content management system to subscribe to alerts, blogs and news feeds.<br />Google.com/alerts - Subscribe to your name, your company’s name, and industry buzzwords through email or RSS (really simple syndication).<br />
  22. 22. Job Fair Approach<br />The folks who stand out in a good way? Their scripts usually sound something like this -<br />“Hi – My name is _______________. I’m a freshman/sophmore/junior/senior/grad student/etc in the {fill in the blank with your program, major, etc.} and I’m really interested in learning more about {fill in the blank with a company’s name}. I did some research and I saw that… and so I wondered…”<br />Show you’ve done some homework. Ask two questions. Have a conversation. Then you follow up with -<br />“That was really helpful insight. Can I leave my resume with you? I’d love for you to consider me for current or future opportunities.”<br />You then ask for a business card if you aren’t offered one. You then follow-up with an email that demonstrates you listened and took something away from the conversation. Don’t send a cookie cutter email – send something thoughtful that shows you are a good listener.<br />
  23. 23. Personal Branding – In Class Assignment<br />1. Identify What You Value: Your personal brand is ultimately a reflection of everything you value. For example, if you value honesty, then your brand will likely reflect the way you’re always honest with your clients and prospects. Or if you value knowledge, then your brand will likely incorporate the way you acquire, use, and communicate information.<br />So take time to really think about the things you value in your life. List them. Make sure the values you identify are truly your own because you must believe in and live by them every day. These values will become the foundation for your brand, as well as your personal mission statement. They will help you align yourself and everything you do with what you choose to stand for.<br />List 4 values:<br />
  24. 24. 2. Identify What Makes You Unique: With your values as your foundation, the next step is to determine your specific uniqueness. Everyone is unique and special in some way. For example, maybe you are the only salesperson on your team with children. In this case, you can relate to other parents on a different level than anyone else in your company. Or maybe you are the only one with a background in technology, so you know exactly how to meet the needs of people in that industry.<br /> <br />How are you different as an individual? <br /> <br /> <br /> <br />How are you unique? <br />
  25. 25. 3. Identify How You Want To Be Perceived: Branding is about other people’s perceptions of you. You have the power to control most of these perceptions with your actions and presentation. Obviously, some people simply won’t like you, and others will be jealous of you. But you can control most perceptions.<br />Consider how you want to be perceived in your future employers minds. Whether you like it or not, you already have a reputation with the people you know. Maybe you’re branded as the slob in the group, or the big mouth; whatever it is, you have a brand. Now you need to decide if you like that brand. Ask yourself, “Is this the brand I want?” If not, are you willing to make the commitment and do something about it? You have to want the prize and be willing to do the work.<br />List 4 perceptions that you want others to see<br />
  26. 26. 4. Identify Your Specialty: Next, consider what specialty you want to be known for and take action to achieve it. If you want to be branded as a great public speaker, then you have to pay your dues and join the National Speakers Association, hire coaches, take constructive criticism, get up and talk, and work you way through that crowd. If you want to be branded as the best value-added salesperson, then you have to bring extra value to every client or prospect meeting. Your prospects might not like the particular idea you bring every time they meet with you, but they will take your calls and meet with you because they know they can expect new and valuable ideas from you. When you’re consistent with your specialty, everyone will know you for it.<br />What is your specialty and how will you achieve it?<br />
  27. 27. 5. Identify Your Target Market: The goal of branding is to build your networking base. As you’re creating your brand, you need to determine your target market and speak directly to them. For example, if you sell minivans, then you might target mothers with three or more children in your brand. But if you sell pick-up trucks, then you will obviously need to speak to a completely different audience.<br /> <br />Also, you want your target audience to feel they really need your expertise. In other words, you don’t want them to say, “She’s good.” Rather, you want them to say, “I’ve got to have her as an advisor!” You want people to think that your brand will make a difference in their lives, so it must be meaningful to the end user. And it must create a vivid picture in their mind of results and guaranteed satisfaction. Essentially your brand is a trust label, and loyalty comes from that trust.<br />Identify your target market<br />
  28. 28. 6. Write Your Brand: Now that you know all the elements that form your brand, you have to actually write the statement. A brand is a phrase that jumps out at you from the page and grabs your emotions. Start by incorporating at least one action verb. Then keep it short and simple. You want to make it unique, memorable, and repeatable. You also want it to ring an emotional bell that causes potential employers, colleagues, people in your industry to focus on you, and you alone, when they need your type of service.<br />Write that statement:<br />

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