How Ecstasy, as a brand, started in Bangladesh and ended up with having multiple successful sub-brands like Tanjim, ZarZain and Zoan Ash under than Ecstasy brand umbrella.

2. How it all Started?
1997
• 2 Medical Students (Couple), interested in
Fashion, dreamed of Making an
International Brand
• Formed Ecstasy in the form a small local
store.
2000
• First Physical Store in around Dhaka
College area in Dhaka, Bangladesh.
• Taken small calculated risks to have
more stores inside Dhaka.
2006
• Co-founder Tanjim Haque wanted to
make “Fashion for Everyone”
• Formed TANJIM, a brand for Men-
only under Ecstasy brand
2009
• Co-founder Asma Sultana intended
to form a Female-only brand.
• Formed ZarZain, a brand for Men
only under Ecstasy brand umbrella.
• Named after the Co-founders’ 2
daughters (Zara and Zaina).

3. The Rise and Shine
2015
• Co-founder Asma Sultana thought of
making a MTM (Made-to-Measure) brand
• Formed Zoan Ash for those who wanted to
have custom-made exclusively designed
outfits from Ash
Mid
2015
• Asma Sultana featured in a mainstream
Fashion Magazine
• An LA-based designer read that article and
flew to Bangladesh to see her designs
• Amazed designer proclaimed “(Mrs. Sultana’s)
atelier was nothing less than Versace”
2016
• Got Invited to Emmy’s
• Designed for Rihanna
2017
• Had a set on New York
Fashion Week
2018
• 7th Anniversary of Jessica
Minh Anh’s ‘Catwalk on
Water’ Paris show
2019
• Invited to the World’s
Longest Fashion Show
• Broke Guinness Book of
World Record