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Simple Investor Pitch Deck Guide [Updated for 2020]


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Raising venture capital can be intimidating and stressful. Our partners have your back. Create the perfect fundraising deck to impress venture capital investors with Tactico's investor pitch deck guide.

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Simple Investor Pitch Deck Guide [Updated for 2020]

  1. 1. Investor Pitch Deck Guide Seed through Series A Financing Prepared by Tacticopartners.
  2. 2. To get you started: key terms and abbreviations ➢ ACV - All Commodity Volume ➢ CAC - Customer Acquisition Cost ➢ EBITDA - Earnings before interest, tax, depreciation and amortization ➢ LTV - Lifetime Value ➢ MRR/ARR - Monthly/Annual Recurring Revenue ➢ UVP - Unique Value Proposition ➢ TAM - Total Addressable Market ➢ SAM - Serviceable Available Market |
  3. 3. Slide layout 6. Traction & Validation 7. Competition 8. Pro-Forma Financials 9. Team 10. Financing 1. Problem Statement 2. Solution 3. Market & Opportunity 4. Revenue Model 5. Distribution Model
  4. 4. 1. Problem Summary of problem. ➢ Who is the target customer? ➢ What is the problem that customer is facing? ➢ What solutions are currently available for this problem? ➢ Why are existing solutions inadequate or insufficient to solve the identified problem?
  5. 5. 2. Solution UVP and positioning statement. ➢ What is your product or service? How does it work? Provide use cases. ➢ How exactly does your product or service solve your customer’s problem? ➢ What makes your product or service unique?
  6. 6. 3. Market & Opportunity Customer segmentation analysis and target market assessment. ➢ Who are your core customer groups? Consider including customer personas. ➢ What is the size of the addressable market in $ (TAM)? ➢ What market share you are targeting in $ (SAM)? ➢ What are the barriers to entry to your target market?
  7. 7. 4. Revenue Model Pricing strategy and model, pricing validation and price comparison. ➢ What is the pricing strategy for your product or service? Include ACV. ➢ What do your competitors charge?
  8. 8. 5. Distribution Model Go-to-market approach, customer acquisition model and key metrics. ➢ What are the steps to acquire customers? Consider including a WBS here. ➢ Where do your conversions come from? ➢ What does it cost to acquire one customer (CAC)? How much time will it take to recover CAC? ➢ How much money does one customer represent (LTV)?
  9. 9. 6. Traction & Validation Product state, customer base and historical growth. ➢ What stage are you in the product life cycle? ➢ Do you have any existing customers? How did you acquire them? ➢ How many units have you sold to date? ➢ What has your monthly growth been since the start of your company in %? ➢ Do you have current revenue? If yes, include total MRR and-or ARR.
  10. 10. 7. Competition Competitor analysis. ➢ Who are your competitors? ➢ What are your competitive advantages? ➢ Consider including a competitive matrix to explain your market positioning.
  11. 11. 8. Pro-Forma Financials P&L forecast. ➢ What are you profits to date? ➢ Consider including gross revenue and EBITDA.
  12. 12. 9. Team Key team members including Founders, Management, Board of Directors and Advisors. ➢ Who are your key team members? What are their positions and relevant expertise? ➢ If applicable, who is on your board of directors and/or advisors?
  13. 13. 10. Financing Offering details and use of funds. ➢ What is the size in $ of the current round you are raising? ➢ How will these funds be used to achieve company objectives? ➢ List your milestones and/or runway to profitability and expected timeframe.