Raising venture capital can be intimidating and stressful. Our partners have your back. Create the perfect fundraising deck to impress venture capital investors with Tactico's investor pitch deck guide.
Simple Investor Pitch Deck Guide [Updated for 2020]
Investor Pitch Deck Guide
Seed through Series A Financing
Prepared by Tacticopartners.
To get you started: key terms and abbreviations
➢ ACV - All Commodity Volume
➢ CAC - Customer Acquisition Cost
➢ EBITDA - Earnings before interest, tax, depreciation and amortization
➢ LTV - Lifetime Value
➢ MRR/ARR - Monthly/Annual Recurring Revenue
➢ UVP - Unique Value Proposition
➢ TAM - Total Addressable Market
➢ SAM - Serviceable Available Market
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6. Traction & Validation
8. Pro-Forma Financials
1. Problem Statement
3. Market & Opportunity
4. Revenue Model
5. Distribution Model
Summary of problem.
➢ Who is the target customer?
➢ What is the problem that
customer is facing?
➢ What solutions are currently
available for this problem?
➢ Why are existing solutions
inadequate or insufficient to solve
the identified problem?
UVP and positioning statement.
➢ What is your product or service?
How does it work? Provide use
➢ How exactly does your product or
service solve your customer’s
➢ What makes your product or
3. Market &
Customer segmentation analysis and
target market assessment.
➢ Who are your core customer
groups? Consider including
➢ What is the size of the
addressable market in $ (TAM)?
➢ What market share you are
targeting in $ (SAM)?
➢ What are the barriers to entry to
your target market?
Pricing strategy and model, pricing
validation and price comparison.
➢ What is the pricing strategy for
your product or service? Include
➢ What do your competitors
Go-to-market approach, customer
acquisition model and key metrics.
➢ What are the steps to acquire
customers? Consider including a
➢ Where do your conversions come
➢ What does it cost to acquire one
customer (CAC)? How much time
will it take to recover CAC?
➢ How much money does one
customer represent (LTV)?
6. Traction &
Product state, customer base and
➢ What stage are you in the product life
➢ Do you have any existing customers?
How did you acquire them?
➢ How many units have you sold to
➢ What has your monthly growth been
since the start of your company in %?
➢ Do you have current revenue? If yes,
include total MRR and-or ARR.
➢ Who are your competitors?
➢ What are your competitive
➢ Consider including a competitive
matrix to explain your market
➢ What are you profits to date?
➢ Consider including gross revenue
Key team members including Founders,
Management, Board of Directors and
➢ Who are your key team
members? What are their
positions and relevant expertise?
➢ If applicable, who is on your
board of directors and/or
Offering details and use of funds.
➢ What is the size in $ of the
current round you are raising?
➢ How will these funds be used to
achieve company objectives?
➢ List your milestones and/or
runway to profitability and