What is PPC? and Steps in PPC work

1. PPC (Pay-Per-Click)
Name- Amir Husain
Reg. No.-16397011

2.  PPC full form is Pay-per-click and it is also known
as cost per click.
 In PPC advertising advertisers pay the publisher
when the ad is clicked by consumer.
 The most common form of PPC ads are displayed
on Search engine results pages (SERPs).

3.  Instant result
 Total control over your campaign and your costs.
 Targeted
 Pay only for performance
 Timing

4.  Website analysis
 Keyword search
 Campaign structure
 Campaign management

5. Website analysis is very useful before starting any
PPC campaign on that website. It is important to
make sure that the website has not got any
problems.
 Irrelevant content
 Irrelevant keywords
 Navigation problem
 Slow loading speed

6. There are five match types of keyword search:
 Broad match
 Exact match
 Phrase match
 Broad match modifier
 Negative keywords

8. Campaign
A set of ad groups (ads,
keywords and bids) that
share a budget, location
targeting and other
settings

9. Any pay per click (PPC) campaign requires constant
Research, testing and evaluation as well as
considerable PPC campaign management in order
to provide the greatest return on investment (ROI).
Examples of top ads and sideRules of making ads