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Sales Cycle
Management
Amin Sameni - Oct 2018
https://www.linkedin.com/in/aminsameni
What is Sales
Cycle?
• The complete selling process of a
business, through a journey of different
stages from lead generation to close.
• The sales cycle is the sequence of
phases that a typical customer goes
through when deciding to buy
something.
Amin Sameni - Oct 2018
Amin Sameni - Oct 2018
Awareness
Discovery
ConsiderationPurchase
Repurchase
Buying Cycle
Amin Sameni - Oct 2018
Prospecting
Making Contacts
Qualifying the lead
Nurturing the lead
Making an offer
Handling objections
Closing the deal
Selling more products
Getting referrals
Why is the sales cycle important?
Managing Sales Cycle is managing
the sales operation efficiency
The length of the cycle shows how
effective the sales team is
It allows you to prioritize which
leads need more time to spent on
Amin Sameni - Oct 2018
What could affect
Sales Cycle Length
• Market type
• Customer segment
• Product
• Selling Methodology
• Deal size
Amin Sameni - Oct 2018
What is the sales
funnel?
• It is an illustration of the stages that a prospect
goes through before becoming a customer.
• It describes the part of the sales process where
prospects who enter the funnel are nurtured
through each stage before making the ultimate
purchase decision.
Amin Sameni - Oct 2018
Sales Cycle vs. Sales Funnel
Amin Sameni - Oct 2018
Sales Cycle is a repeatable set of steps sales team take with a prospect to move them from an early
stage to a closed sale. It is a specific sequence of actions that move a prospect from a new lead to a
customer.
Sales Funnel is the conversion rates of prospects through the sales cycle stages. It represents how
prospects move through the buying process.
It feeds the Sales Cycle (pipeline)
Sales Cycle vs. Sales Funnel
Sales Cycle is
relationship
oriented
(Deals)
Sales Funnel
is
opportunity
driven
(Leads)
Why is the sales
Funnel
important?
It can help we forecast
sales based on current
lead volume
It can identify where deals
are getting stuck so we can
improve our process
Amin Sameni - Oct 2018
Sales
Amin Sameni - Oct 2018
Sales Funnel
Amin Sameni - Oct 2018
Top of
the funnel
Prospect
s
Amin Sameni - Oct 2018
Middle of
the funnel
Leads
Amin Sameni - Oct 2018
Bottom of the
funnel
Customers Amin Sameni - Oct 2018
Prospect
s
Leads
Customers
Amin Sameni - Oct 2018
Sales Funnel Metrics
Leads Volume (Funnel Entry
Point)
Lead conversion rate =
(Number of leads that close) /
(Total number of leads)
Example → 25 leads that close / 100
total leads= 25% lead conversion rate
Average Sale (Services per
sale)
The Duration of the Sales
Funnel Process
Amin Sameni - Oct 2018
Sales funnel mistakes
NOT GETTING
ENOUGH PEOPLE
INTO YOUR FUNNEL
NO BALANCE
BETWEEN
PROSPECTING AND
LEAD MANAGEMENT
NOT MEASURING
EACH STAGE OF
YOUR SALES FUNNEL
FAILING TO FOLLOW
UP WITH LEADS
BEING SO INBOUND
THAT YOU DON’T
CLOSE THE SALE
TREATING A SALE AS
THE COMPLETION OF
THE FUNNEL
WASTING “BUYING
MODE” SELLS
Amin Sameni - Oct 2018
Thank You
Amin Sameni
https://www.linkedin.com/in/aminsameni

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Sales Cycle Management

  • 1. Sales Cycle Management Amin Sameni - Oct 2018 https://www.linkedin.com/in/aminsameni
  • 2. What is Sales Cycle? • The complete selling process of a business, through a journey of different stages from lead generation to close. • The sales cycle is the sequence of phases that a typical customer goes through when deciding to buy something. Amin Sameni - Oct 2018
  • 3. Amin Sameni - Oct 2018
  • 4. Awareness Discovery ConsiderationPurchase Repurchase Buying Cycle Amin Sameni - Oct 2018 Prospecting Making Contacts Qualifying the lead Nurturing the lead Making an offer Handling objections Closing the deal Selling more products Getting referrals
  • 5. Why is the sales cycle important? Managing Sales Cycle is managing the sales operation efficiency The length of the cycle shows how effective the sales team is It allows you to prioritize which leads need more time to spent on Amin Sameni - Oct 2018
  • 6. What could affect Sales Cycle Length • Market type • Customer segment • Product • Selling Methodology • Deal size Amin Sameni - Oct 2018
  • 7. What is the sales funnel? • It is an illustration of the stages that a prospect goes through before becoming a customer. • It describes the part of the sales process where prospects who enter the funnel are nurtured through each stage before making the ultimate purchase decision. Amin Sameni - Oct 2018
  • 8. Sales Cycle vs. Sales Funnel Amin Sameni - Oct 2018 Sales Cycle is a repeatable set of steps sales team take with a prospect to move them from an early stage to a closed sale. It is a specific sequence of actions that move a prospect from a new lead to a customer. Sales Funnel is the conversion rates of prospects through the sales cycle stages. It represents how prospects move through the buying process. It feeds the Sales Cycle (pipeline)
  • 9. Sales Cycle vs. Sales Funnel Sales Cycle is relationship oriented (Deals) Sales Funnel is opportunity driven (Leads)
  • 10. Why is the sales Funnel important? It can help we forecast sales based on current lead volume It can identify where deals are getting stuck so we can improve our process Amin Sameni - Oct 2018
  • 14. Middle of the funnel Leads Amin Sameni - Oct 2018
  • 15. Bottom of the funnel Customers Amin Sameni - Oct 2018
  • 17. Sales Funnel Metrics Leads Volume (Funnel Entry Point) Lead conversion rate = (Number of leads that close) / (Total number of leads) Example → 25 leads that close / 100 total leads= 25% lead conversion rate Average Sale (Services per sale) The Duration of the Sales Funnel Process Amin Sameni - Oct 2018
  • 18. Sales funnel mistakes NOT GETTING ENOUGH PEOPLE INTO YOUR FUNNEL NO BALANCE BETWEEN PROSPECTING AND LEAD MANAGEMENT NOT MEASURING EACH STAGE OF YOUR SALES FUNNEL FAILING TO FOLLOW UP WITH LEADS BEING SO INBOUND THAT YOU DON’T CLOSE THE SALE TREATING A SALE AS THE COMPLETION OF THE FUNNEL WASTING “BUYING MODE” SELLS Amin Sameni - Oct 2018