4. Hooroo - A Qantas Startup
• Qantas Group & the online accommodation opportunity
• The making of Hooroo
• How cloud technology is enabling our business
5. The Opportunity
68%
of
hotel
bookings
made
65%
Market
Share
8.5m
Frequent
Flyer
Members
Asia s
largest
low
cost
carrier
without
a
flight
• Online Travel Agency (OTA) domestic market is growing, worth over
$2billion in 2012
• Innovation and leveraging lower cost opportunities was a key principle in our
business from day one
6. The Brief
Benefits
to
Group
Hotel
Bookings
AccommodaBon
profits
retained
within
group
32%
Fly/Stay
Greater
control
of
product
&
tailored
soluBon
for
airline
customers
Ownership
of
supplier
relaBonships
Leveraging
iconic
Australian
travel
68%
Drive/Stay
brands
Hooroo
brand
providing
access
to
new
market
segments
c
6
7. The making of Hooroo: Timeline
Business Case Launch 1 Launch 2 on Launch 3 Launch 4 on
approved Supplier Portal Redesign and
by QF Board launch on
H1 Aug Nov June July
2011 2011 2011 2012 2012
Message to
market as Ongoing procurement and development
Jetstar Hotels
8. The making of Hooroo: Architecture
Websites
Supplier
Portal
Monitoring:
API
Performance
&
ApplicaBon
Errors
c
8
9. The making of Hooroo: Architecture
Websites
Supplier
Portal
Monitoring:
API
Performance
&
ApplicaBon
Errors
c
9
10.
4 major product releases in 11 months
10
11. How
is
this
possible!
slide
How is this possible?
11
12.
Create an environment that
attracts talent
c
Photo
credit:
Adrian
CB
12