Hooroo – A Qantas StartupBruce Fair – Head of Commercial, HoorooStephen Bartlett – Snr Consultant, DiUS Computing
2	  
Hooroo - A Qantas Startup•  Qantas Group & the online accommodation opportunity 	  	  •  The making of Hooroo             ...
The Opportunity                                                                                                           ...
The Brief                      Benefits	  to	  Group	                         Hotel	  Bookings	                      Accomm...
The making of Hooroo: TimelineBusiness Case       Launch 1         Launch 2 on    Launch 3      Launch 4 on  approved     ...
The making of Hooroo: Architecture                                             Websites	                                  ...
The making of Hooroo: Architecture                                             Websites	                                  ...
 	                     	  	  4 major product releases in 11 months                                        10	  
 	                How	  is	  this	  possible!	  slide	                                	  	  How is this possible?         ...
 	                                               	  	                         Create an environment that                  ...
 	             	  	                        13	  
 	                 	  	  Deploy on demand                          14	  
 	             	  	                        15	  
 	             	  	                        16	  
 	     6 months later                  	  	                               17	  
 	                     	  	  c	                                18	  	  
 	                          	  	          Red hot dealsc	                                     19	  	  
Meeting peaks with	  	     scale and elasticity                     	  	  
 	                     	  	  c	                                21	  	  
 	                            	  	  c	          Simplest way to get started                                      22	  	  
 	                                                                                   	  	                          Fault t...
 	     We use Agile practices                      	  	  
 	       But Agile           isn t enough                 	  	  
 	                  	  	  We knew the goal was to    sell hotel rooms       26	  
 	     Culture of learning           started from Day 1                     	  	  
 	     Build and release             just enough                    	  	  
 	     Uncertainty means we               keep it lean                     	  	  
 	                      Example                        	  	             Iterating Hotelier contracts
 	                           	  	  c	          Version 1.0 - Paper                                    31	  	  
Learnings       	  	  	             Labour intensive                   	  	                                       	       ...
 	                               	  	                   Version 2.0c	         Online Digital Contract     33	  	  
Learnings        	  	  	             75% of contracts have                      	  	                to be rejected
 	                                  	  	                       Version 2.xc	                5% Rejection rate       35	  	  
Audible and visual	  	                 feedback                    	  	  
 	                                                                                          	  	          Continuous Deliv...
 	             Deploy on demand                   	  	  
 	                      	  	  Still a level of coordination   and planning needed
 	       Anyone in the           company can do it                    	  	  
 	                                          	  	                            Deploy from anywhere        Photo	  credit:	  ...
 	             Build confidence in                     	  	  
 	             Feature toggles                   	  	  
 	     Decouple deployment              from delivery                     	  	  
 	                                                                                            	  	                       O...
 	                            	  	  c	          Splunk for log analysis                                     46	  	  
Low cost      Reliability	  	        Scalability	  	     Speed to Market Ease of ManagementCloud technology underpins our ...
Hooroo Sydney Customer Appreciation Day
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Hooroo Sydney Customer Appreciation Day

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Hooroo session for the Australia Customer Appreciation Day, November 13, 2012

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  • Jetstar, JStay, Qantas, Hooroo…Version numberSupplier portal
  • Egine Yard packages New Relic and AirbrakeContractsS3 for storageEC2 for scaling
  • Handover after this slide:- Intro to Stephen (DiUS), bootstrap environment
  • Three primary enablers…
  • 1st Enabler:People: devs, ux, ba, testers…Compare to jetstar/qantas corp environment (dress code).
  • 2nd Enabler: Technology
  • 3rd Enabler: Deploy on demand
  • Example of a hotel EDM sent to millions of Qantas subscribers.- Jetstar Friday Frenzy
  • Open source (rails)- Productivity, attracts talent- High profile applications: e.g. Twitter, Groupon
  • Product development (discovery)
  • As an example…
  • …to make the feature usable
  • Reasons for paper: quickest way
  • UX, vaildation
  • Audio: Contract bellOther:Booking audioHotel photos (visual) – quality of imagesDashboard – metrics, usage Motivate team/organisation
  • 27 times in October (once per week day, and once on the weekend)
  • - Anywhere with wifi.
  • - Quality baked in (automated tests, manual…)- Have not had to roll back yet
  • - Across 3 sites, environments e.g. (staging)- Points only on QFF, Inspiration only on Hooroo
  • Example of observation tools
  • Hooroo Sydney Customer Appreciation Day

    1. 1. Hooroo – A Qantas StartupBruce Fair – Head of Commercial, HoorooStephen Bartlett – Snr Consultant, DiUS Computing
    2. 2. 2  
    3. 3. Hooroo - A Qantas Startup•  Qantas Group & the online accommodation opportunity    •  The making of Hooroo    •  How cloud technology is enabling our business
    4. 4. The Opportunity 68%  of  hotel  bookings  made   65%  Market  Share   8.5m  Frequent  Flyer  Members   Asia s  largest  low  cost  carrier   without  a  flight   •  Online Travel Agency (OTA) domestic market is growing, worth over $2billion in 2012   •  Innovation and leveraging lower cost opportunities was a key principle in our business from day one
    5. 5. The Brief Benefits  to  Group   Hotel  Bookings   AccommodaBon  profits   retained  within  group     32%  Fly/Stay   Greater  control  of  product  &   tailored  soluBon  for  airline   customers       Ownership  of  supplier   relaBonships     Leveraging  iconic  Australian  travel   68%  Drive/Stay   brands     Hooroo  brand  providing  access  to   new  market  segments      c   6    
    6. 6. The making of Hooroo: TimelineBusiness Case Launch 1 Launch 2 on Launch 3 Launch 4 on approved Supplier Portal Redesign and by QF Board launch on H1 Aug Nov June July 2011 2011 2011 2012 2012 Message to market as Ongoing procurement and development Jetstar Hotels
    7. 7. The making of Hooroo: Architecture Websites   Supplier   Portal   Monitoring:   API   Performance  &  ApplicaBon   Errors  c   8    
    8. 8. The making of Hooroo: Architecture Websites   Supplier   Portal   Monitoring:   API   Performance  &  ApplicaBon   Errors  c   9    
    9. 9.        4 major product releases in 11 months 10  
    10. 10.     How  is  this  possible!  slide      How is this possible? 11  
    11. 11.         Create an environment that attracts talentc   Photo  credit:  Adrian  CB   12    
    12. 12.         13  
    13. 13.        Deploy on demand 14  
    14. 14.         15  
    15. 15.         16  
    16. 16.     6 months later     17  
    17. 17.        c   18    
    18. 18.         Red hot dealsc   19    
    19. 19. Meeting peaks with     scale and elasticity    
    20. 20.        c   21    
    21. 21.        c   Simplest way to get started 22    
    22. 22.         Fault tolerance 23  Photo  credit:    h[p://www.flickr.com/photos/osde-­‐info/5223696320/  
    23. 23.     We use Agile practices    
    24. 24.     But Agile isn t enough    
    25. 25.        We knew the goal was to sell hotel rooms 26  
    26. 26.     Culture of learning started from Day 1    
    27. 27.     Build and release just enough    
    28. 28.     Uncertainty means we keep it lean    
    29. 29.     Example     Iterating Hotelier contracts
    30. 30.        c   Version 1.0 - Paper 31    
    31. 31. Learnings       Labour intensive       Slow conversions
    32. 32.         Version 2.0c   Online Digital Contract 33    
    33. 33. Learnings       75% of contracts have     to be rejected
    34. 34.         Version 2.xc   5% Rejection rate 35    
    35. 35. Audible and visual     feedback    
    36. 36.         Continuous Delivery 37  Photo  credit:  Steven  Depolo,  h[p://www.flickr.com/photos/stevendepolo/  
    37. 37.     Deploy on demand    
    38. 38.        Still a level of coordination and planning needed
    39. 39.     Anyone in the company can do it    
    40. 40.         Deploy from anywhere Photo  credit:     Photo  credit:  Adrian  CB  c   41    
    41. 41.     Build confidence in    
    42. 42.     Feature toggles    
    43. 43.     Decouple deployment from delivery    
    44. 44.         Observe productionPhoto  credit:  theaucitron,  www.flickr.com/photos/theaucitron         45  
    45. 45.        c   Splunk for log analysis 46    
    46. 46. Low cost Reliability     Scalability     Speed to Market Ease of ManagementCloud technology underpins our business 47  

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