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Providing a great media consumption experience to customers is crucial to maximizing audience engagement. To do that, it is important that you make content available for consumption anytime, anywhere, on any device, with a personalized and interactive experience. This session explores the power of big data log analytics (real-time and batched), using technologies like Spark, Shark, Kafka, Amazon Elastic MapReduce, Amazon Redshift and other AWS services. Such analytics are useful for content personalization, recommendations, personalized dynamic ad-insertions, interactivity, and streaming quality.
This session also includes a discussion from Netflix, which explores personalized content search and discovery with the power of metadata.