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AWS Customer Presentation - Mahalo

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Mahalo presents at Amazon Web Services' The Start-Up Project - Los Angeles about their use of EC2 and S3 for their natural language search engine.

Published in: Technology, Design
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AWS Customer Presentation - Mahalo

  1. 1. Mahalo and EC2 <ul><li>Dan Zinngrabe and Chris Miller, Mahalo.com </li></ul>
  2. 2. Mahalo.com <ul><li>Mahalo is a new human powered search engine. We have a number of human content creators (guides) collecting and curating the best of the web into organized, comprehensive search results. We pride ourselves on only having great links. </li></ul>
  3. 3. Mahalo.com <ul><li>Replaced a traditional row-based relational database with a very non traditional column oriented store </li></ul>How is Mahalo using EC2?
  4. 4. Mahalo.com <ul><li>Relational databases don’t scale well. </li></ul><ul><li>Bigger hardware, or extreme federation. </li></ul>Why?
  5. 5. Mahalo.com <ul><li>Column-oriented distributed storage is like sea monkeys. </li></ul>The solution
  6. 6. Mahalo.com <ul><li>Cheap to scale, just add nodes! </li></ul>The solution
  7. 7. Mahalo.com <ul><li>In a traditional data center, this would still be expensive, though not as expensive as a RDBMs. </li></ul><ul><li>Using EC2, this is very, very cheap - $140/mo </li></ul>Why EC2?
  8. 8. Mahalo.com 1 Custom AMI + 1 new PHP class + HBase backup application = 30 engineering hours Wait a second, how hard was this?
  9. 9. Mahalo.com Questions?
  10. 10. Mahalo.com So about that latency... Not a problem.

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