Founded 2003 & backed by Ignition, Voyager, GF Capital, Intel
Headquartered in Seattle
nuTsie Music Service & Mobile Apps = flagship products
Management team with proven track record of success
Senior team built & ran Tegic; T9 has shipped on 3 billion devices
Strong music industry background, GRAMMY nominated, multi-platinum band
Worldwide operator/OEM/media/ brand partners
1. Upload your playlists to the website
2. Install the nuTsie app on your Phone
3. Listen to your music anywhere (web or mobile)
nuTsie captures the user’s metadata, matches it with the music in the nuTsie
music catalog and streams it under radio rights rules
nuTsie on AWS – fun facts
10 Million Pageviews/month on the website
10,000 hours of music/day mobile and web
Over 1M mobile client downloads
~40 Instances (14 small, 25 large, 1 X-large)
X-large instance for DB (Mysql)
Several TB of music and image storage in S3
Just rolled out our SQS implementation for a part of our
Use elastic IPs and EBS
Reco Engine User Mobile Servers
User Upload User Uploads
Monitoring Album Art
Media Masters Engine Transcoded
Hosting Service History
Bought and hosted our own servers, load balancers, firewalls,
etc. at a colocation facility.
First moved to S3 as our CDN late 2008.
Complete EC2 migration in Q109.
All Amazon services combined (S3, EC2) saving us ~30%
month from our previous bandwidth + colo charges (racks,
Would have had to purchase additional rack servers based on
traffic, so we’ve saved an additional $10-20K since then.
EC2/S3 has replaced what was probably $250K in capital
We get substantial flexibility in scalability to support new big
Notes from Experience
EC2 has been great, S3 has been a huge win (music
Database scalability – even X-large instances are memory.
constrained, especially for large table indexes. (Bring us larger
memory sizes, Amazon!)
There are some great open source tools out there…
S3 Organizer (Firefox plugin)
Elasticfox (Firefox plugin)
Large instances are 4x the cost… but for our app more than 4x
the performance. The reason – I/O.
We ended up using more instances than we thought we
Service reliability has been excellent.
My operations team spends more time on the right things.
Upcoming AWS projects for Melodeo…
Startups especially….Live in the cloud!