Scientists, developers, and many other technologists from many different industries are taking advantage of Amazon Web Services to meet the challenges of the increasing volume, variety, and velocity of digital information. Amazon Web Services offers an end-to-end portfolio of cloud computing resources to help you manage big data by reducing costs, gaining a competitive advantage and increasing the speed of innovation. In this presentation from a webinar focusing on running Data Analytics on AWS, AWS Technical Evangelist, Ian Massingham, discusses the role that AWS services can play in helping you to derive value from your data. Topics include stream processing with Amazon Kinesis, processing data with Amazon Elastic MapReduce (EMR)and its ecosystem of tools and running large scale data warehouses on AWS with Redshift. Topics covered in this session: • Discover how AWS customers are extracting value from Big Data • Understand the role that AWS services could play in helping you to manage your data • Learn about running Hadoop on AWS Amazon EMR and its ecosystem of tools for data processing and analysis See a recording of this webinar on YouTube here: http://youtu.be/ueRarqsCbJM See past and future webinars in the Journey Through the Cloud series here: http://aws.amazon.com/campaigns/emea/journey/ For a deep dive into specific AWS services, you might also be interested in the Masterclass webinar series, which you can find here: http://aws.amazon.com/campaigns/emea/masterclass/

1. Journey Through the Cloud
ianmas@amazon.com
@IanMmmm
Ian Massingham — Technical Evangelist
Data Analysis

2. Journey Through the Cloud
Learn from the journeys taken by other AWS customers
Discover best practices that you can use to bootstrap your projects
Common use cases and adoption models for the AWS Cloud
1
2
3

3. Data Analysis
Collect and store Big Data in the AWS Cloud
Meet the challenge of the increasing volume, variety, and velocity of data
Reduce costs, scale to meet demand & increase the speed of innovation
Make use of solutions for every stage of the big data lifecycle

4. Agenda
Why Build Big Data Applications on AWS?
Collecting Big Data in the AWS Cloud
Real-time Streaming and Analysis
Big Data Cloud Storage Solutions
AWS Database Services
Analytics with Hadoop with Amazon EMR
Case Studies & Useful Resources

5. WHY BUILD BIG DATA
APPLICATIONS ON AWS?

6. It’s Never Been Easier And Less Expensive To
Collect, Store, Analyze & Share Data

7. We are constantly producing more data

8. From all types of industries

9. From a diverse range of sources

10. Sources of Truth Analysis PlatformsHigh Performance Databases
AWS Services For Big Data Workloads
Amazon S3
Amazon EFS
Amazon Redshift
Amazon DynamoDB
Amazon Aurora
Amazon EMR
Real time
Amazon Kinesis

11. Broad Analytics Usage In The AWS Cloud
Discovery Development Delivery
Risk Marketing Reporting Trade
Sales

12. WHEN OUR ANALYSTS
FIRST STARTED TO DO
QUERIES ON AMAZON
REDSHIFT, THEY THOUGHT
IT WAS BROKEN BECAUSE IT
WAS WORKING SO FAST.
John
O’Donovan
CTO
Financial
Times
• Needed a way to increase speed, performance and flexibility
of data analysis at a low cost
• Using AWS enabled FT to run queries 98% faster than
previously—helping FT make business decisions quickly
• Easier to track and analyze trends
• Reduced infrastructure costs by 80% over traditional data
center model
Financial Times Uses AWS to Reduce Infrastructure
Costs by 80%
Find out more here: aws.amazon.com/solutions/case-studies/financial-times/

13. COLLECT STREAM STORE
RDBMS
DATA WAREHOUSE
NOSQL
ANALYTICS➤ ➤ ➤ ➤
GENERATE
➤
➤
ARCHIVE

14. COLLECTING BIG DATA
IN THE AWS CLOUD

15. COLLECT STREAM STORE
RDBMS
DATA WAREHOUSE
NOSQL
ANALYTICS➤ ➤ ➤ ➤
GENERATE
➤
➤
ARCHIVE
Amazon S3 Multipart upload
AWS Import/Export
AWS Direct Connect
AWS Storage Gateway

16. Amazon S3
Secure, durable, highly-scalable object storage
Accessible via a simple web services interface
Store & retrieve any amount of data
Use alone or together with other AWS services
Amazon S3 Masterclass webinar: https://youtu.be/VC0k-noNwOU

17. Amazon S3 Multipart Upload
Large file
(Size < 5TB)
Large object
(Size < 5TB)
Split file into parts Send parts to S3 S3 rejoins the parts

18. AWS Import/Export
Move large amounts of data into and out of the AWS
cloud using portable storage devices
Transfer your data directly onto and off of storage
devices using Amazon’s high-speed internal network
For significant data sets, AWS Import/Export is often
faster than Internet transfer and more cost effective
than upgrading your connectivity
Supports upload & download from S3 & upload to
Amazon EBS snapshots & Amazon Glacier Vaults
aws.amazon.com/importexport/

19. When to Use AWS Import/Export
aws.amazon.com/importexport/

20. AWS Direct Connect
Makes it easy to establish a dedicated network
connection from your premises to AWS
Establish private connectivity between AWS & your
datacenter, office, or colocation environment
Reduce your network costs, increase bandwidth
throughput, and provide a more consistent network
experience
The dedicated connection can be partitioned into
multiple virtual interfaces using 802.1q VLANs
aws.amazon.com/directconnect

21. AWS Direct Connect Locations & Partners
aws.amazon.com/directconnect/partners/
1GB and 10GB ports are
available from AWS
50Mbps, 100Mbps, 200Mbps,
300Mbps, 400Mbps, and
500Mbps can be ordered from
any APN partners supporting
AWS Direct Connect

22. AWS Storage Gateway
An on-premises software appliance connecting with
cloud-based storage
Supports industry-standard storage protocols that
work with your existing applications and workflows
Provides low-latency performance by maintaining
frequently accessed data on-premises while securely
storing all of your data encrypted in Amazon S3 or
Amazon Glacier
aws.amazon.com/storagegateway/

23. AWS Storage Gateway
Designed for user with other AWS Services
Enables you to easily mirror data from your on
premises environment for access within the AWS
Cloud
Easy to integrate into existing ETL workflows
aws.amazon.com/storagegateway/

24. REAL-TIME STREAMING
AND ANALYSIS

25. COLLECT STREAM STORE
RDBMS
DATA WAREHOUSE
NOSQL
ANALYTICS➤ ➤ ➤ ➤
GENERATE
➤
➤
ARCHIVE
Amazon Kinesis

26. Amazon Kinesis
A fully managed, cloud-based service for real-time
data processing over large, distributed data streams
Continuously capture and store terabytes of data per
hour from hundreds of thousands of sources
Emit data to other AWS services such as Amazon
S3, Amazon Redshift, Amazon Elastic Map Reduce
(Amazon EMR)
aws.amazon.com/kinesis

28. As a startup, using AWS
has allowed us to scale nicely
and use resources without
spending a lot of capital.
Brian
Langel
CTO
Dash
• Needed scale IT resources to create an app that would offer
real-time information to drivers
• Developed and deployed the Dash application on the AWS
Cloud
• Streams more than 1 TB of real-time data per day using
Amazon Kinesis and processes billions of entries using
Amazon DynamoDB
• Scaled up to support large traffic spikes–several thousand
updates per second–in app usage
• Reduced operating costs by $200,000 per year
Using AWS, Dash Streams More Than 1 TB of Real-
Time Data Per Day
Find out more here: aws.amazon.com/solutions/case-studies/dash/

29. Millions of sources
producing 100s of
TB per hour
Front
End
Authentication
Authorization
AZAZAZ
Durable, consistent replicas across
three AWS Availability Zones
Amazon Web Services Region
Inexpensive: $0.0165 per million PUT Payload Units
(in EU Ireland)
Aggregate and
archive to S3
Real-time
dashboards and
alarms
Machine learning
algorithms
Aggregate analysis
in Hadoop or a data
warehouse
Ordered stream of
events supporting
multiple readers
Amazon Kinesis Architecture
New

30. New

31. BIG DATA CLOUD
STORAGE SOLUTIONS

32. COLLECT STREAM STORE
RDBMS
DATA WAREHOUSE
NOSQL
ANALYTICS➤ ➤ ➤ ➤
GENERATE
➤
➤
ARCHIVE
Amazon S3
Amazon Glacier
Amazon EBS

33. Amazon S3
Secure, durable, highly-scalable object storage
Accessible via a simple web services interface
Store & retrieve any amount of data
Use alone or together with other AWS services
Amazon S3 Masterclass webinar: https://youtu.be/VC0k-noNwOU

34. Amazon S3
Allows you to decouple
compute from storage
for analytics workloads
Amazon S3 Masterclass webinar: https://youtu.be/VC0k-noNwOU

35. Amazon Glacier
Durable
Designed for 99.999999999%
durability of archives
Cost Effective
Write-once, read-never. Cost effective for long
term storage. Pay for accessing data
aws.amazon.com/glacier

36. Amazon Elastic Block Store (EBS)
Persistent block level storage volumes
For use with Amazon EC2 instances
Automatically replicated within Availability Zones
Offer consistent and low-latency performance
EBS Snapshot
(stored on S3)
EBS Volume
EC2
Instance
aws.amazon.com/ebs

37. EC2
Instance
Very Fast
Block devices to attach
to EC2 Instances
Fast
API Accessible
Object Storage
3-5 hour access latency
Intended for write once,
read never use-cases
Elastic Block Store
Amazon EBS
Simple Storage Service
Amazon S3
Amazon Glacier
1GB to 16TB Volumes
up to 20,000 IOPS per
volume with EBS PIOPS
Highly Scalable Object Store
Objects from 1 byte to 5TB
99.99999999% durability
Long term archive storage
Extremely low cost per GB
99.99999999% durability

38. AWS DATABASE SERVICES

39. COLLECT STREAM STORE
RDBMS
DATA WAREHOUSE
NOSQL
ANALYTICS➤ ➤ ➤ ➤
GENERATE
➤
➤
ARCHIVE
Amazon RDS
Amazon Redshift
Amazon DynamoDB

40. Amazon Relational Database Service (RDS)
Easy to set up, operate, and scale a relational database
Provides cost-efficient and resizable capacity
Manages time-consuming database management tasks
aws.amazon.com/rds/

41. Amazon Redshift
A fast, fully managed, petabyte-scale data warehouse
Cost-effectively & efficiently analyze all your data
Use existing Business Intelligence tools
Fast query performance using columnar storage technology
aws.amazon.com/redshift/

42. Getting Started with Amazon Redshift
aws.amazon.com/redshift/getting-started/
2 Month Free Trial
6 Step Getting Started Tutorial
Best Practices Guides
— loading data, table design & performance tuning
Cluster Management Guide

43. BI & ETL Tools for
Amazon Redshift
aws.amazon.com/redshift/partners/

44. Amazon DynamoDB
A fast and flexible NoSQL database service
Consistent, single-digit millisecond latency at any scale
A fully managed cloud database
Supports both document and key-value store models
Flexible data model and reliable performance
aws.amazon.com/dynamodb/

45. ANALYTICS WITH
HADOOP & AMAZON EMR

46. COLLECT STREAM STORE
RDBMS
DATA WAREHOUSE
NOSQL
ANALYTICS➤ ➤ ➤ ➤
GENERATE
➤
➤
ARCHIVE
Amazon EMR

47. AMAZON ELASTIC
MAPREDUCE
A MANAGED HADOOP FRAMEWORK

48. HADOOP
DISTRIBUTED FILESYSTEM
(HDFS)
+
DISTRIBUTED PROCESSING ENGINE
(MAPREDUCE)

49. Amazon Elastic MapReduce (EMR)
A managed Hadoop framework
Quickly & cost-effectively process vast amounts of data
Dynamically scale across fleets of Amazon EC2 instances
Run other popular distributed frameworks such as Spark
aws.amazon.com/emr/

50. Amazon Elastic MapReduce (EMR)
Splits data in pieces using the HDFS filesystem
Manages distributed access to data and task execution
Gathers the results and deposits these in S3 for access

51. Very large
clickstream
logging data
(e.g TBs)

52. Lots of actions by
John Smith
Very large
clickstream
logging data
(e.g TBs)

53. Lots of actions by
John Smith
Split the log
into many
small pieces
Very large
clickstream
logging data
(e.g TBs)

54. Lots of actions by
John Smith
Split the log
into many
small pieces
Process in an EMR
cluster
Very large
clickstream
logging data
(e.g TBs)

55. Lots of actions by
John Smith
Split the log
into many
small pieces
Process in an EMR
cluster
Aggregate the
results from all
the nodes
Very large
clickstream
logging data
(e.g TBs)

56. Lots of actions by
John Smith
Split the log
into many
small pieces
Process in an EMR
cluster
Aggregate the
results from all
the nodes
Very large
clickstream
logging data
(e.g TBs)
What John
Smith did

57. Insight in a fraction of the time
Very large
clickstream
logging data
(e.g TBs)
What John
Smith did

58. Analytics languages/enginesData management
Amazon
Redshift
AWS Data Pipeline
Amazon
Kinesis
Amazon
S3
Amazon
DynamoDB
Amazon
RDSAmazon EMR
Data Sources

59. DEMO:
ANALYZING AMAZON S3 ACCESS
LOGS WITH EMR AND HUE

60. PREDICTIVE ANALYTICS WITH
AMAZON MACHINE LEARNING

61. Email targeting Recommendations Social news
Digital health Language processing Auto-scaling
More & More Customers Are
Using Prediction Technologies

62. Large opportunity to
apply ML
Low barrier to
entry

63. Easily create machine learning models
Visualize and optimize models
Put models into production in seconds
Battle-hardened technology
New
Introducing Amazon Machine Learning
aws.amazon.com/ml/

64. Train and optimize models on GBs of data
Batch process predictions
Real-time prediction API in one-click
No servers to provision or manage
Easy to Use, High Performance

65. 3 Make predictions
Asynchronous predictions
with trained model
Batch predictions
Synchronous, low latency,
high throughput
Mount API end-point with a
single click
Real-time predictions
1 Build model
2 Validate & optimize

66. RESOURCES YOU CAN USE
TO LEARN MORE

67. aws.amazon.com/big-data/

68. aws.amazon.com/importexport
aws.amazon.com/directconnect
aws.amazon.com/kinesis
aws.amazon.com/rds
aws.amazon.com/redshift
aws.amazon.com/elasticmapreduce

69. Big Data Analytics Options on AWS
Erik Swensson
December 2014
Amazon Web Services – Big Data Analytics Options on AWS December 2014
Page 2 of 29
Contents
Contents 2
Abstract 3
Introduction 3
The AWS Advantage in Big Data Analytics 3
Amazon Redshift 4
Amazon Kinesis 7
Amazon Elastic MapReduce 10
Amazon DynamoDB 14
Application on Amazon EC2 17
Solving Big Data Problems 19
Example 1: Enterprise Data Warehouse 21
Example 2: Capturing and Analyzing Sensor Data 23
Conclusion 27
Further Reading 27
Amazon Web Services – Big Data Analytics Options on AWS December 2014
Page 3 of 29
Abstract
Amazon Web Services (AWS) is a flexible, cost-effective, easy-to-use cloud computing
platform. The AWS Cloud delivers a comprehensive portfolio of secure and scalable
cloud computing services in a self-service, pay-as-you-go model, with zero capital
expense needed to handle your big data analytics workloads, such as real-time
streaming analytics, data warehousing, NoSQL and relational databases, object storage,
analytics tools, and data workflow services. This whitepaper provides an overview of the
different big data options available in the AWS Cloud for architects, data scientists, and
developers. For each of the big data analytics options, this paper describes the
following:
Ideal usage patterns
Performance
Durability and availability
Cost model
Scalability
Elasticity
Interfaces
Anti-patterns
This paper describes two scenarios showcasing the analytics options in use and
provides additional resources to get started with big data analytics on AWS.
Introduction
As we become a more digital society the amount of data being created and collected is
accelerating significantly. The analysis of this ever-growing data set becomes a
challenge using traditional analytical tools. Innovation is required to bridge the gap
between the amount of data that is being generated and the amount of data that can be
analyzed effectively. Big data tools and technologies offer ways to efficiently analyze
data to better understand customer preferences, to gain a competitive advantage in the
marketplace, and to use as a lever to grow your business. The AWS ecosystem of
analytical solutions is specifically designed to handle this growing amount of data and
provide insight into ways your business can collect and analyze it.
The AWS Advantage in Big Data Analytics
Analyzing large data sets requires significant compute capacity that can vary in size
based on the amount of input data and the analysis required. This characteristic of big
data workloads is ideally suited to the pay-as-you-go cloud computing model, where
applications can easily scale up and down based on demand. As requirements change
you can easily resize your environment (horizontally or vertically) on AWS to meet your
Amazon Web Services – Big Data Analytics Options on AWS December 2014
Page 4 of 29
needs without having to wait for additional hardware, or being required to over-invest to
provision enough capacity. For mission-critical applications on a more traditional
infrastructure, system designers have no choice but to over-provision, because a surge
in additional data due to an increase in business need must be something the system
can handle. By contrast, on AWS you can provision more capacity and compute in a
matter of minutes, meaning that your big data applications grow and shrink as demand
dictates, and your system runs as close to optimal efficiency as possible. In addition, you
get flexible computing on a world-class infrastructure with access to the many different
geographic regions that AWS offers1
, along with the ability to utilize other scalable
services that Amazon offers such as Amazon Simple Storage Service (S3)2
and AWS
Data Pipeline.3
These capabilities of the AWS platform make it an extremely good fit for
solving big data problems. You can read about many customers that have implemented
successful big data analytics workloads on AWS on the AWS case studies web page. 4
Amazon Redshift
Amazon Redshift is a fast, fully-managed, petabyte-scale data warehouse service that
makes it simple and cost-effective to efficiently analyze all your data using your existing
business intelligence tools.5
It is optimized for datasets ranging from a few hundred
gigabytes to a petabyte or more, and is designed to cost less than a tenth of the cost of
most traditional data warehousing solutions. Amazon Redshift delivers fast query and
I/O performance for virtually any size dataset by using columnar storage technology
while parallelizing and distributing queries across multiple nodes. As a managed service,
automation is provided for most of the common administrative tasks associated with
provisioning, configuring, monitoring, backing up, and securing a data warehouse,
making it very easy and inexpensive to manage and maintain. This automation allows
you to build a petabyte-scale data warehouse in minutes, a task that has traditionally
taken weeks, or months, to complete in an on-premises implementation.
Ideal Usage Pattern
Amazon Redshift is ideal for online analytical processing (OLAP) using your existing
business intelligence tools. Organizations are using Amazon Redshift to do the following:
Analyze global sales data for multiple products
Store historical stock trade data
Analyze ad impressions and clicks
Aggregate gaming data
Analyze social trends
1
http://aws.amazon.com/about-aws/globalinfrastructure/
2
http://aws.amazon.com/s3/
3
http://aws.amazon.com/datapipeline/
4
http://aws.amazon.com/solutions/case-studies/big-data/
5
http://aws.amazon.com/redshift/
AWS White Paper - Big Data Analytics Options on AWS

70. aws.amazon.com/solutions/case-studies/analytics/

71. aws.amazon.com/solutions/case-studies/big-data/

72. blogs.aws.amazon.com/bigdata/

73. aws.amazon.com/architecture/

74. Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/
self-paced-labs
Try products, gain new skills, and
get hands-on practice working
with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and
expertise with the AWS platform
Build technical expertise to
design and operate scalable,
efficient applications on AWS
AWS Training & Certification

75. Follow
us
for m
ore
events
&
w
ebinars
@AWScloud for Global AWS News & Announcements
@AWS_UKI for local AWS events & news
@IanMmmm
Ian Massingham — Technical Evangelist