Halfbrick Keynote Sydney Customer Appreciation Day
Ha f BRICK lDale FreyaExecutive ProducerCloud Team
Who is Hal*rick? ABOUT Halfbrick is a game studio founded in Brisbane Australia in 2001. We have 5 game teams, 60 staff and have released over 30 games. We’re Australian owned but operate in the global market.
Path to Amazon ! Want to get a game onto Facebook ! No Hosting ! Need to Store User Data ! Need a Cross Platform Social Network ! Integrate OpenFeint ! Great until… ! Open Feint Sold ! Need to Build it Ourselves ! AWS was an obvious choice ! Competitive Pricing ! Flexibility ! Scalability
AWS beneﬁts ! Manage Rapid Growth ! Frenzy Userbase Grows too Rapidly ! DynamoDB to the Rescue ! Backend has 5 million daily active users and rapidly growing ! Build Agile Flexible Solutions ! Cloud User Data ! Analytics ! Reengagement ! Push Notifications ! Advertising ! Marketing ! Release Management ! Cross Promotion ! Asynchronous Games ! AWS is a Partner ! Help us to cut costs ! Give advice on process and architecture ! Help to debug our issues ! Always taking on feedback and improving