Halfbrick Keynote Sydney Customer Appreciation Day

•

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Amazon Web Services

Dale Freya's Keynote address to the Australia Customer Appreciation Day, November 13, 2012

Ha f BRICK
l
Dale Freya
Executive Producer
Cloud Team

Who
is
Hal*rick?

ABOUT

Halfbrick is a game studio founded in Brisbane Australia in 2001.
We have 5 game teams, 60 staff and have released over 30
games.
We’re Australian owned but operate in the global market.

Path
to
Amazon

!   Want to get a game onto Facebook
!   No Hosting
!   Need to Store User Data
!   Need a Cross Platform Social Network
!   Integrate OpenFeint
!   Great until…
!   Open Feint Sold
!   Need to Build it Ourselves
!   AWS was an obvious choice
!   Competitive Pricing
!   Flexibility
!   Scalability

AWS
beneﬁts

!   Manage Rapid Growth
!   Frenzy Userbase Grows too Rapidly
! DynamoDB to the Rescue
!   Backend has 5 million daily active users and rapidly growing
!   Build Agile Flexible Solutions
!   Cloud User Data !   Analytics !   Reengagement
!   Push Notifications !   Advertising !   Marketing
!   Release Management !   Cross Promotion !   Asynchronous Games
!   AWS is a Partner
!   Help us to cut costs
!   Give advice on process and architecture
!   Help to debug our issues
!   Always taking on feedback and improving

Thank
You

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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

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MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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Halfbrick Keynote Sydney Customer Appreciation Day

1. Ha f BRICK l Dale Freya Executive Producer Cloud Team

2. Who is Hal*rick? ABOUT Halfbrick is a game studio founded in Brisbane Australia in 2001. We have 5 game teams, 60 staff and have released over 30 games. We’re Australian owned but operate in the global market.

3. Path to Amazon !   Want to get a game onto Facebook !   No Hosting !   Need to Store User Data !   Need a Cross Platform Social Network !   Integrate OpenFeint !   Great until… !   Open Feint Sold !   Need to Build it Ourselves !   AWS was an obvious choice !   Competitive Pricing !   Flexibility !   Scalability

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