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Ha f BRICK  lDale FreyaExecutive ProducerCloud Team
Who	  is	  Hal*rick?	    ABOUT	          Halfbrick is a game studio founded in Brisbane Australia in 2001.        We have ...
Path	  to	  Amazon	           !   Want to get a game onto Facebook             !   No Hosting             !   Need to Stor...
AWS	  benefits	        !   Manage Rapid Growth          !   Frenzy Userbase Grows too Rapidly          ! DynamoDB to the Re...
Thank	  You	  
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Halfbrick Keynote Sydney Customer Appreciation Day

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Dale Freya's Keynote address to the Australia Customer Appreciation Day, November 13, 2012

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Halfbrick Keynote Sydney Customer Appreciation Day

  1. 1. Ha f BRICK lDale FreyaExecutive ProducerCloud Team
  2. 2. Who  is  Hal*rick?   ABOUT   Halfbrick is a game studio founded in Brisbane Australia in 2001. We have 5 game teams, 60 staff and have released over 30 games. We’re Australian owned but operate in the global market.
  3. 3. Path  to  Amazon   !   Want to get a game onto Facebook !   No Hosting !   Need to Store User Data !   Need a Cross Platform Social Network !   Integrate OpenFeint !   Great until… !   Open Feint Sold !   Need to Build it Ourselves !   AWS was an obvious choice !   Competitive Pricing !   Flexibility !   Scalability
  4. 4. AWS  benefits   !   Manage Rapid Growth !   Frenzy Userbase Grows too Rapidly ! DynamoDB to the Rescue !   Backend has 5 million daily active users and rapidly growing !   Build Agile Flexible Solutions !   Cloud User Data !   Analytics !   Reengagement !   Push Notifications !   Advertising !   Marketing !   Release Management !   Cross Promotion !   Asynchronous Games !   AWS is a Partner !   Help us to cut costs !   Give advice on process and architecture !   Help to debug our issues !   Always taking on feedback and improving
  5. 5. Thank  You  

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