Many customers have discovered AWS to be a great environment for running their Windows workloads – making Microsoft licensing compliance critically important. In this session we will look at some of the Microsoft products customers are running on AWS and how they are integrated into their operations. We will also walk through the multitude of licensing options you have and explain how AWS tools can help you achieve Microsoft licensing compliance. Speaker: Allan Knudsen, Business Development Manager, Amazon Web Services

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Allan Knudsen, Business Development Manager
Microsoft Licensing on AWS
Running Microsoft workloads on AWS

2. Agenda
• Windows workloads on AWS
• Utilizing licenses on AWS
• License Mobility
• Bringing licenses to AWS
• Licensing for common Microsoft solutions

3. • Windows Server introduced 2008 on AWS
• Windows Server 2003, 2008, 2012, 2016
• SQL Server 2005, 2008, 2012, 2014, 2016
• Full AD integration for hybrid and cross-
cloud deployments
• Lots of case studies on website
Windows workloads on AWS

4. LOB Apps
Corp Apps
Management
Typical Windows workloads on AWS

5. Why does customers migrate to AWS?
• Performance – I/O performance, Scalability, High Availability

6. Regions & Availability Zones
AZ
AZ
AZ AZ AZ
Transit
Transit
A Region
• 2 or more Availability Zones (AZ) and
Transit Centers
• Redundant paths to Transit Centers
• Transit Centers connect to:
– Private links to other AWS Regions
– Private links to customers
– Internet through peering & paid transit
Availability Zone
• 1 or more datacenters

7. Why does customers migrate to AWS?
• Performance – I/O performance, Scalability, High Availability
• Flexibility – Breadth & Depth, Innovation, Quality & Maturity
• Cost – Technical Debt, Cost options, Licensing options

8. Utilizing licenses on AWS

9. Before we begin
• Gold Certified Microsoft
Partner Network member
• Licensed to sell Microsoft
software under the Services
Provider License Agreement
(SPLA)
• Authorized License Mobility
participant
Microsoft and AWS
Relationship
• Public cloud infrastructure is
multitenant
• Individual servers host
multiple customers
• Customers utilize Windows
instances licensed by the
Public Cloud Provider
Microsoft Licensing
in Public Cloud
• For on-premises environments
• Identifiable server hardware
• Need access to an identifiable
number of sockets and
physical cores
• License can be assigned to a
physical server
• Allow SQL to be brought to
Public Cloud under License
Mobility
Microsoft Server
Software Licenses

10. AWS Licensing Options
AWS Licensing
Buy License-included
instances from AWS
Bring Licenses to AWS
Dedicated options for licenses
not eligible for License
Mobility
Default tenancy for License
Mobility eligible products with
Software Assurance

11. Buy License-Included Instances From AWS
Advantages:
§ Provides “pay-as-you-go” option with
no upfront costs or long-term
investments
§ Manages licensing compliance
§ Supports current and many legacy
versions of Microsoft software
§ Eliminates the requirement of Windows
Server Client Access Licenses (CALs)
Customer Choices:
• Amazon Machine Images (AMIs)
with Microsoft Windows Server
• Pre-installed Windows Server
• Pre-installed Microsoft SQL Server

12. License Included
§ Windows Server (2003, 2008/R2, 2012/R2, 2016)
§ Includes two administrative Remote Desktop Services
connections
§ SQL Server (2005, 2008, 2012, 2014, 2016)
§ Standard, Enterprise, Web Editions
§ Per-core, no CAL needed
§ Amazon EC2 or Amazon RDS
§ Pricing models
§ On-Demand (per hour)
§ Reserved Instances (1 year, 3 years, with or without upfront)
§ Spot Instances

13. License Mobility

14. License Mobility through software assurance
allows existing on premise licenses to be moved
to shared tenant instances in the cloud.
As such you:
§ Leverage the Software Assurance section of
Volume License Agreement
§ Must maintain active Software Assurance
§ Complete license verification
process within 10 days of deployment.
License Mobility

15. License Mobility
§ Several Microsoft Products are Eligible
§ SQL Server
§ Productivity Applications: SharePoint, Exchange, Lync/Skype for Business, Dynamics
§ Windows Remote Desktop Services
§ Allowing use on shared tenant Amazon EC2
§ Per-Core licensing
§ Per-User licensing
§ Notes
§ Per-Core Licensing applies per vCPU (hyperthread) and not by physical core
§ SQL Server has a minimum of 4 Cores licensed per instance
§ OS Licenses not eligible(Windows Server / Desktop)
§ Desktop Applications not eligible (Office, Visual Studio)
§ SQL Server passive failover benefits within the public cloud are enabled

16. Bringing licenses to AWS

17. Bringing Licenses to AWS
BYOL is the process of bringing volume licenses
to dedicated hosts or dedicated instances.
Advantages:
• Take advantage of the efficiencies of the
AWS Cloud while utilizing existing
investments in on-premise software
• Extend the lifecycle of prior software versions
• Import your existing Windows images to the
AWS Cloud

18. BYOL: Dedicated Hosts
Bring on-premise licenses that do not have SA or that do not qualify for License Mobility
Take advantage of AWS Linux compute pricing
Manage expenses by utilizing existing on-premise software
Maintain control and visibility into physical core and processor count
Customer defines which host it will be running on for its placement and declares an affinity
between the instance and the host

19. Comparing Dedicated Hosts to Standard EC2 Instances
§ Single-tenant servers host instances for only
your workloads (1 AWS Account)
§ You can determine which host instances run on
§ You pay per host
§ You can continually reuse the same physical
server through targeted placement, or let EC2
place your instances automatically
§ Visibility into physical cores and sockets
Standard Amazon EC2 Instances Amazon EC2 Dedicated Hosts
EC2 Instance
Customer 1
Customer 3
Customer 5
Customer 2
Customer 4
Customer 6
Customer X
§ Multi-tenant servers host instances for multiple
customers’ workloads
§ AWS determines which host instances run on
§ You pay per instance

20. Dedicated Host: Licensing Models
Dedicated hosts allow for:
§ Windows Server BYOL
§ MSDN
§ Maximum virtualization using Windows Datacenter and SQL Enterprise
• User and server based licensing deployment

21. Dedicated Hosts: Licensing Models
Microsoft Product Terms allow for dedicated outsourcing
Outsourcing Software Management
Customer may install and use licensed copies of the software on Servers and other
devices that are under the day-to-day management and control of third parties, provided
all such Servers and other devices are and remain fully dedicated to Customer’s use.
Customer is responsible for all of the obligations under its volume licensing agreement
regardless of the physical location of the hardware upon which the software is used.
Customer must bring Windows Server. License Included is NOT available
Customer must host (or connect to) a Windows Key Management Server

22. Bringing your licenses to Dedicated Hosts
Allocate
Dedicated
hosts3
Launch onto
Dedicated
Hosts4Activate AWS
Config
2
Import VM
images with VM
Import/Export1

23. ”
“
Deltek experiences significant annual savings on Microsoft licensing costs with
EC2 Dedicated Hosts
Deltek is an enterprise software and information
solutions provider for professional services firms
and government contractors.
When we moved our SQL Server
licenses to Amazon EC2 Dedicated
Instances, we were able to save 15% on
SQL licensing costs. Additionally, when
we move our Windows licenses to
Amazon EC2 Dedicated Hosts, we will
save 10% on Windows licensing.
• Needed to gain agility, enable innovation, integrate
acquired companies, and save on licensing costs
• Running customer-facing production applications on
AWS for over 20,000 organizations in 80+ countries
• Regulatory compliance a key driver (e.g., FedRamp,
ITAR, SOC)
• Many products integrate with Microsoft SharePoint,
Exchange, and SQL Server
• Keeps pace with global business growth
Cris Carlin
Vice President of Operations
”
“

24. BYOL: Dedicated Instances
Bring on-premise licenses that do not have SA or that do not qualify for License Mobility
Utilize Windows Server instances that are physically isolated at the host hardware
level
Manage expenses by utilizing existing on-premise software

25. Comparing Dedicated Instances to Standard EC2 Instances
§ Multi-tenant servers host instances for multiple
customers’ workloads
§ AWS determines which host instances run on
§ You pay per instance
§ Single-tenant servers host instances for only
your workloads (1 AWS Account)
§ AWS determines which host instances run on
§ You pay per instance
§ You have a regional fee
Standard Amazon EC2 Instances Amazon EC2 Dedicated Instances
EC2 Instance
Customer 1
Customer 3
Customer 5
Customer 2
Customer 4
Customer 6
Customer X
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

26. Dedicated Instances: Licensing Models
Dedicated Instances allow for:
§ MSDN deployment
§ User based BYOL options including Windows Desktop OS and Microsoft
Office
§ BYOL SQL Server Virtual OSEs
§ BYOL Windows Server Licenses NOT eligible

27. Licensing for Common Microsoft Solutions
Exchange Server is eligible
for License Mobility under
the Software Assurance
program.
A license must be assigned
for each instance of the
server software that is being
run.
There are two main
licensing models that apply
to SQL Server:
• Server+Client Access
License (CAL)
• Per Core licensing
SharePoint Server is
eligible for License Mobility
under the Software
Assurance program.

28. Mixed Licensing Model is a Win-Win situation
§ Use BYOL for core (slowly varying) infrastructure
§ Large potential savings by reusing licenses
and
§ Use License Included for varying infrastructure
§ Take advantage of AWS Auto Scaling
§ Less management overhead, pay-as-you-go

29. Summary
License Included
•On demand, Spot, or Reserved
Instance
•Pay-as-you-go pricing
•Multi-tenant or Dedicated Instance
•AWS provides images
•Legacy versions supported
•Amazon manages the licensing and
compliance
License Mobility
•Requires active Software Assurance
•Includes SQL Server, Remote
Desktop Services, Exchange,
SharePoint
•Does not include Windows Server,
Windows Desktop and Microsoft
Office
•Requires a verification process with
Microsoft
•Customers import and use their own
software
BYOL
•Includes Dedicated Host and
Dedicated Instances
•Software Assurance/license mobility
not required
•Windows Server can be deployed on
a Dedicated Host
•MSDN eligible for Dedicated Host or
Dedicated Instance
•Customer is responsible for
compliance with Microsoft
•Customers import and use own their
software

30. References
• For more information on Microsoft Licensing on AWS, visit our FAQ:
https://aws.amazon.com/windows/faq/
• To view the steps to sign up for License Mobility, visit the link:
https://aws.amazon.com/windows/resources/licensemobility/
• For any questions on Microsoft licensing on AWS, write to
Microsoft@Amazon.com