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[AWS Days Microsoft-LA 2015]: Software Licensing Considerations for Enterprise Applications in the AWS Cloud

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Migrating your enterprise applications to the cloud may mean reconsidering your software licensing as well as existing investments in operating systems and enterprise applications. This presentation will cover what AWS offers to protect your existing investments in software licenses and give you pointers towards significant savings, including licensing models and architecture considerations for the cloud. We will also explore popular ways to save on licenses for Microsoft products including SharePoint Server, Exchange Server, SQL Server and Windows on the AWS cloud using programs like Microsoft License Mobility and features like Amazon EC2 Dedicated Instances.

Published in: Technology

[AWS Days Microsoft-LA 2015]: Software Licensing Considerations for Enterprise Applications in the AWS Cloud

  1. 1. Licensing considerations for Enterprise Applications on AWS December 9, 2015 | Los Angeles, CA
  2. 2. Why AWS for Windows? Secure Reliable High-Performance Familiar Cost-Effective Extensive Flexible
  3. 3. AWS for Windows is Cost-Effective “Had we built our SharePoint 2013 farm in our other data center, we would have increased costs by almost 50 percent. When you compare our SharePoint 2010 farm to our SharePoint 2013 farm, AWS allowed us to increase our computing power while also reducing costs by 14 percent.” - Michael Cierkowski, Development Manager, Slalom Consulting  No hardware procurement/deployment costs  Improved hardware utilization  Bring your own licenses  Value-oriented culture  No long-term commitments
  4. 4. Agenda In this session, we’re going to cover: General Licensing Concepts and Common Scenarios on the AWS Cloud Leveraging your own Microsoft licensing agreement to enjoy Amazon EC2 Linux rates on Windows instances Meeting stringent licensing compliance and regulatory requirements using Dedicated Infrastructure on Amazon EC2 1 2 3
  5. 5. Licensing Concepts & Common Scenarios
  6. 6. Licensing Concepts & Common Scenarios Common Licensing Scenarios Customers and partners mostly ask about  Developer Tools and BYOL  Virtual Desktop Infrastructure (VDI)  Database Management Servers (SQL Server)  High Availability and Disaster Recovery  Corporate Applications (Exchange, SharePoint)  Backup and Archiving  Self-hosted Applications (SPLA) Common Scenarios General Concepts Common Constructs
  7. 7. Licensing Concepts & Common Scenarios General Licensing Concepts The following concepts as they play a key role in licensing  Sockets, Multi-Core technology  Physical Processors, Hyper Threading, Virtual Processors  Virtualization, Multi-tenant Infrastructure, Dedicated Infrastructure  Providing Third Party Services Common Scenarios General Concepts Common Constructs
  8. 8. Licensing Concepts & Common Scenarios Common Licensing Constructs The following concepts as they play a key role in licensing  Licensing per device, per user, per OSE  Licensing per socket, physical core, virtual core  Named vs. concurrent users, Multiplexing  Perpetual, non-perpetual, pay-as-you-go licensing Common Scenarios General Concepts Common Constructs
  9. 9. Licensing Options on AWS
  10. 10. Licensing Options onAWS Buy licenses from AWS Buy Licenses from AWS Bring Existing Licenses to AWS You can buy Windows Server, or Windows Server + SQL Server from AWS with EC2 Instances  AWS manages licensing compliance  Supports current and many legacy versions  Windows Server Client Access Licenses (CALs) are not required
  11. 11. Licensing Options onAWS Bring existing licenses to AWS Buying Licenses from AWS Bring Existing Licenses to AWS Using License Mobility through Software Assurance or dedicated AWS infrastructure, you can use existing Microsoft licenses on AWS and derive a number of benefits:  Take advantage of the efficiencies of the cloud while still purchasing perpetual licenses  Extend the lifecycle of your software without additional hardware costs  Expedite your migration to the cloud by using existing virtual machine images
  12. 12. Microsoft Licensing Programs in the Cloud
  13. 13. Service Provider License Agreement (SPLA) Microsoft Enterprise Agreement Microsoft License Mobility Moving Microsoft Licenses to Public Cloud Environments Microsoft Licensing Programs in the Cloud Service Provider License Agreement (SPLA) Many of you may have SPLAs  Allows service providers to provide third party services  SPLA partner: – Only pays for as much software as they provide customers – Can always access the latest version of Microsoft software – Must report usage at core/socket level AWS is a SPLA partner, and we understand that compliance can get complex
  14. 14. Microsoft Licensing Programs in the Cloud Microsoft Enterprise Agreement You, or many of your customers, may have EAs  Designed for organizations with more than 250 users  Minimum 3-year agreement  Includes Software Assurance  Can add users and devices as you go – Must true up with Microsoft annually Service Provider License Agreement (SPLA) Microsoft Enterprise Agreement Microsoft License Mobility Moving Microsoft Licenses to Public Cloud Environments
  15. 15. Microsoft Licensing Programs in the Cloud Microsoft License Mobility Microsoft License Mobility allows you to deploy licenses purchased for on- premises environments in cloud environments  Comes with Software Assurance  Can be used to bring a variety of software including SQL Server, Exchange, SharePoint, System Center, Dynamics, and more  Once a license has been assigned to a server, it cannot be reassigned (moved to another server) for 90 days Service Provider License Agreement (SPLA) Microsoft Enterprise Agreement Microsoft License Mobility Moving Microsoft Licenses to Public Cloud Environments
  16. 16. Microsoft Licensing Programs in the Cloud Moving Microsoft licenses to public cloud environments As you look to take existing licenses to the cloud, you may be wondering:  How to gain visibility into usage at the core and socket level  How to use Windows Server, which isn’t covered by License Mobility  How to confirm with Microsoft that you’re in compliance with the “90 day reassignment rule” Service Provider License Agreement (SPLA) Microsoft Enterprise Agreement Microsoft License Mobility Moving Microsoft Licenses to Public Cloud Environments You may not reassign licenses within 90 days of the last assignment. - Microsoft Product Use Rights
  17. 17. Intro to Amazon EC2 Dedicated Infrastructure
  18. 18. Amazon EC2 Dedicated Hosts Comparing Dedicated Hosts to Standard EC2 Instances Dedicated Hosts give you license flexibility Amazon EC2 Dedicated Instances Dedicated Infrastructure payment options Dedicated Hosts On-Demand Pricing Dedicated Reserved Instances Pricing Leveraging the power of the cloud compliantly Intro toAmazon EC2 Dedicated Infrastructure Amazon EC2 Dedicated Hosts Amazon EC2 Dedicated Hosts give you access to physical servers with EC2 capacity fully dedicated to your use  You have control over how instances are placed on a physical server  You can continue to use the same server over time, even when instances are stopped and restarted  Integrates with VM Import/Export, so you can move existing VM images, including software license keys, to AWS
  19. 19. Intro toAmazon EC2 Dedicated Infrastructure Comparing Dedicated Hosts to Standard EC2 Instances  Multi-tenant servers host instances for multiple customers’ workloads  AWS determines which hosts instances run on  You pay per instance  Single-tenant servers host instances for one customer’s workloads  You can determine which hosts instances run on  You pay per host Standard Amazon EC2 Instances Amazon EC2 Dedicated Hosts EC2 Instance Customer 1 Customer 3 Customer 5 Customer 2 Customer 4 Customer 6 Customer X Amazon EC2 Dedicated Hosts Comparing Dedicated Hosts to Standard EC2 Instances Dedicated Hosts give you license flexibility Amazon EC2 Dedicated Instances Dedicated Infrastructure payment options Dedicated Hosts On-Demand Pricing Dedicated Reserved Instances Pricing Leveraging the power of the cloud compliantly
  20. 20. Intro toAmazon EC2 Dedicated Infrastructure Dedicated Hosts give you license flexibility  Instance-host affinity allows you to comply with the 90 day rule  Per-core and per-socket visibility enables reporting at the physical level  Placement controls ensure that instances run on the server you want them to, helping you meet stringent compliance and regulatory requirements  AWS Config allows you to record when instances start, stop, or are terminated for license reporting and true-ups Amazon EC2 Dedicated Hosts Comparing Dedicated Hosts to Standard EC2 Instances Dedicated Hosts give you license flexibility Amazon EC2 Dedicated Instances Dedicated Infrastructure payment options Dedicated Hosts On-Demand Pricing Dedicated Reserved Instances Pricing Leveraging the power of the cloud compliantly
  21. 21. Intro toAmazon EC2 Dedicated Infrastructure Amazon EC2 Dedicated Instances Amazon EC2 Dedicated Hosts Comparing Dedicated Hosts to Standard EC2 Instances Dedicated Hosts give you license flexibility Amazon EC2 Dedicated Instances Dedicated Infrastructure payment options Dedicated Hosts On-Demand Pricing Dedicated Reserved Instances Pricing Leveraging the power of the cloud compliantly Like Dedicated Hosts, Dedicated Instances give you access to servers dedicated exclusively to your use, and can help give you more license flexibility on AWS. However, there are a few key differences between the two: Characteristic Dedicated Instances Dedicated Hosts Enables the use of dedicated physical servers X X Per Instance billing (subject to a $2 per region fee) X Per Host billing X Visibility of sockets, cores, host-ID X Affinity between a host and instance X Targeted instance placement X Automatic instance placement X X Add capacity using an allocation request X
  22. 22. Intro toAmazon EC2 Dedicated Infrastructure Dedicated Infrastructure payment options On Demand  Per hour host or instance billing  Allocation initiates billing  Scale up and down as needed  Access hosts or instances or instances worldwide in seconds Reservations  Save up to 70% compared to on demand  1 and 3 year terms  Upfront payment options  Reservations are assigned to specific Dedicated Hosts or Dedicated Instance types Amazon EC2 Dedicated Hosts Comparing Dedicated Hosts to Standard EC2 Instances Dedicated Hosts give you license flexibility Amazon EC2 Dedicated Instances Dedicated Infrastructure payment options Dedicated Hosts On-Demand Pricing Dedicated Reserved Instances Pricing Leveraging the power of the cloud compliantly
  23. 23. Instance type Optimized for Hourly price m4 General purpose $3.557 m3 General purpose $2.710 c4 Compute $2.429 c3 Compute $2.103 g2 GPU $3.089 r3 Memory $3.432 i2 Storage $8.252 Intro toAmazon EC2 Dedicated Hosts Dedicated Hosts On-Demand Pricing Amazon EC2 Dedicated Hosts Comparing Dedicated Hosts to Standard EC2 Instances Dedicated Hosts give you license flexibility Amazon EC2 Dedicated Instances Dedicated Infrastructure payment options Dedicated Hosts On-Demand Pricing Dedicated Reserved Instances Pricing Leveraging the power of the cloud compliantly To learn more about pricing for Dedicated Hosts Reservations, please contact ehunter@csgservices.com
  24. 24. Instance type vCPU Memory EBS throughput 1 year price with no upfront payment (partial and full upfront available) 3 year price with partial upfront payment (full upfront available) m4.large 2 8 GiB 450 $95.63/month $983 upfront + $27.01/month m4.xlarge 4 16 GiB 750 $191.99/month $1966 upfront + $54.75/month m4.2xlarge 8 32 GiB 1,000 $383.25/month $3931 upfront + $109.50/month m4.4xlarge 16 64 GiB 2,000 $767.23/month $7863 upfront + $218.27/month m4.10xlarge 40 160 GiB 4,000 $1742.51/month $17,870 upfront + $494.40/month Intro toAmazon EC2 Dedicated Hosts Dedicated Instances Reservation Pricing Amazon EC2 Dedicated Hosts Comparing Dedicated Hosts to Standard EC2 Instances Dedicated Hosts give you license flexibility Amazon EC2 Dedicated Instances Dedicated Infrastructure payment options Dedicated Hosts On-Demand Pricing Dedicated Reserved Instances Pricing Leveraging the power of the cloud compliantly To view prices for other instance types, visit aws.amazon.com/ec2/purchasing-options/dedicated-instances/ for a full Dedicated Reserved Instances pricing list
  25. 25. Intro toAmazon EC2 Dedicated Hosts Leveraging the power of the cloud compliantly With Amazon EC2 Dedicated infrastructure, you can access all the benefits of AWS…  Upgrade hardware with no procurement/deployment costs or downtime  Automate scaling and load balancing  Improve hardware utilization  Eliminate costly capacity planning mistakes …while using your existing licenses in full compliance and enjoying Amazon EC2 Linux Rates. Amazon EC2 Dedicated Hosts Comparing Dedicated Hosts to Standard EC2 Instances Dedicated Hosts give you license flexibility Amazon EC2 Dedicated Instances Dedicated Infrastructure payment options Dedicated Hosts On-Demand Pricing Dedicated Reserved Instances Pricing Leveraging the power of the cloud compliantly
  26. 26. Getting Started & Next Steps
  27. 27. Getting Started & Next Steps AWS is an extension of your existing datacenter Direct Connect VPC VM Import/Export CloudFormation Identity & Access Management AWS cloud Your datacenter
  28. 28. Getting Started & Next Steps Bringing your licenses to Dedicated Hosts Allocate Dedicated hosts 3 Launch onto Dedicated Hosts4Activate AWS Config 2 Import VM images using VM Import/Export1
  29. 29. Getting Started & Next Steps Next steps Learn more about Amazon EC2 Dedicated Hosts https://aws.amazon.com/ec2/dedicated-hosts/ Learn more about AWS and Microsoft licensing https://aws.amazon.com/windows/resources/licensing/ Microsoft licensing on AWS FAQ https://aws.amazon.com/windows/faq/ YouTube video: Amazon EC2 Enhancements for the Enterprise https://www.youtube.com/watch?v=myijxx5Typw Sign up for AWS for free http://aws.amazon.com/getting-started Join the AWS Partner Network https://www.apn-portal.com/AWS_Partner_Application  Email microsoft@amazon.com to get in touch with the Microsoft Platform Team at AWS  Try AWS for free with AWS Free Tier
  30. 30. Thank You

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