Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. It is an essential part of a successful sales strategy and is a key component of building a successful sales pipeline.

1. A Guide to Lead Generation
Lead generation is the process of attracting and turning strangers and prospects into
clients who have expressed interest in the products or services that your company offers. It
is a crucial element of a good sales strategy and a vital aspect of creating a productive
sales pipeline. Through lead generation, businesses can identify potential customers and
build relationships with them so they become dedicated customers.