What do you do when someone litters in front of you? Do you turn a blind eye or fight? Do you want to tell #‎litterbugs it's WRONG but can't say it? This group from 'City Beautiful' of India decided enough is enough. They now give a shock therapy to litterbugs and do NOT spare anyone. See what they do to litterbugs in public ! FOLLOW US Facebook: www.facebook.com/viralclaps Youtube: https://youtu.be/I7eUqorPD2A

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Clap for a Cleaner India

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Why do people Litter?
• No DETERRENT like Monetary Fine
• No civic sense imbibed by family/school
• “If everyone is doing, let’s do it too” –
Behaving according to societal norms.
• No sense of pride in country/ownership of
public properties

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OUR SOLUTION

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CORE CAMPAIGN

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WHAT ALL WE DO?
On Ground Campaigns : Clapping for
Litterbugs (CORE AREA)
School Sessions : Awareness for young kids
Social Media campaigns
Tie up with Government, Municipal
Corporation etc.

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Glimpses of Some Sessions
VIVEK HIGH SCHOOL,CHANDIGARH DELHI UNIVERSITY

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With Mr. Satya Pal Jain, ex-MP of
Chandigarh. Currently the Additional
Solicitor General of India in the Punjab
and Haryana High Court at Chandigarh
With Mr. Rajiv Gupta, Deputy
Commissioner of Municipal
Corporation,Chandigarh

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Some Creatives

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Some Posts by People on Facebook
"I was with my friend PU mein SBI Bank ke bahar.
Suddenly I saw one old sardaar ji throwing a glass out
of his car. I went to him and knocked the window and
requested him to pick the glass and put it into the
bin, but he kinda ignored me that time.
2-3 girls were also sitting in the car. In fractions of
seconds after finishing their mango shake, they also
threw the glasses out of the window and that too in
front of me. Like they don't care. Then I instantly
decided to pick those 3 glasses and put them into the
bin 'that was like 4-5 steps away from the car' and it
was good enough to make them feel embarrassed of
what they did. When I was about to leave, that one
girl called me and said sorry for littering. But that old
sardaar ji gave me some weird look like I was the one
who did something wrong…
Anyway, it was a good experience:)
- Nitin Bakshi
"I was in the market of sector 8 with my
friend Akanksha and I saw this guy in bmw
cleaning his car and throwing some papers
on the road. I stopped my car and took a U
turn and picked up the papers and threw it
in the bin. The guy was really embarrassed
and shameful. I asked him that *sir, itni
badi gaadi mai ghumte ho fer b itne
etiquettes nai hai?*
He felt sorry and was really embarrassed
and i am sure that in future he will think
100 times before littering anything. “ –
Pala k Jain

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IMPACT
• On Ground Reach : 3000
Social Media Reach : 150,000 +
• Times of India partnered with Viral Claps
92.7 BIG FM covered the campaign
• Campaign replicated by Global Shapers Hub in Surat.
Campaign reaches Delhi
• Show of interest for replication of project from Mumbai, Chennai, Kolkata and
other cities of India.
• Project appreciated at World Economic Forum’s Annual Curators meeting held in
Geneva in August,2015.
• Viral Claps team invited by MC Commissioner, Home Secy and UT Advisor for
collaboration with Chandigarh Administration.

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For More Info , Contact :
Simarpreet Singh
+91-7837447714