This document discusses how data-focused, tangential content can help brands facing traffic plateaus. It recommends publishing newsworthy, data-driven articles on trends across a variety of topics related to but not directly about the brand. These types of articles increase brand awareness and authority while driving high-quality backlinks. Examples are given showing how Stacker Studio's clients have achieved hundreds of media placements and significant increases in links, traffic, and search performance through this approach.

1. Facing a traffic
plateau?
Try data-focused
content
Amanda Milligan
Head of Marketing | Stacker Studio

2. Press Releases
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3. Press Releases
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4. Sponsored Content
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5. Sponsored Content
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6. Earned media
High-volume of pickups
Dofollow links
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7. Stacker is the world’s
leading data-journalism
newsroom, publishing
engaging research features
across a network of the
world’s most authoritative
news outlets.
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8. Why media coverage
matters
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9. Media Coverage
Brand
Awareness
Brand
Authority
High-Quality
Backlinks
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10. Media Coverage
Brand
Awareness
Brand
Authority
High-Quality
Backlinks
How Google Can Tell Your Content
Can Be Trusted
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11. @millanda

12. Top-of-the-funnel
authority
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13. If all you have is bottom-of-the-funnel content:
● You might not be reaching a wide enough
audience.
● You might not have enough brand authority
with your target audience or with Google (due to
a lack of backlinks).
● You might need to demonstrate a willingness to
help in ways that don’t make you money.
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14. Newsworthy content bolsters your
top-of-the-funnel content efforts,
which:
● Increases your brand’s awareness
and authority.
● Drives top-tier backlinks to our
website, making it easier to rank
in search.
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15. Data-focused
content

16. @millanda

17. Data-Focused Content
✓ Generally unveils trends
✓ Can often be broken down
demographically
✓ Adds immediate credibility
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18. Data Sources
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19. Tangential
content
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20. Product/
Service
Industry
Company
Culture
General Audience
More Topical More Tangential
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21. Project Management
Productivity
Meetings Employee
Morale
Communication
Team
Management
Best
Tools/Apps
Zoom out, and then back in
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22. @millanda

23. Real
examples
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24. @millanda

25. Source:
Results: 173 pickups!
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26. @millanda

27. Source:
Results: 119 pickups!
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28. @millanda

29. @millanda
Source:
Results: 405 pickups!

30. Tangential, newsworthy content tends to perform
well across nearly all marketing channels.
Social Media Syndication
Email Digital PR
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31. Example
results
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32. Remember, the goal here isn’t conversions…
The goals are usually:
Brand
Awareness
Brand
Authority
High-Quality
Backlinks
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33. Link results
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34. DR results
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35. Organic pages
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36. Traffic results
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37. Stacker Studio creates content on behalf
of brands and syndicates it out to the
3,300+ publishers in our network.
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38. THANK YOU
FOR BEING
HERE.
LET’S GO
SHAKE
THINGS UP!
Site: studio.stacker.com
Email: amilligan@stacker.com
Twitter: @millanda