1. CASE
Study
Challenge
Non-profit client wanted to improve its brand
awareness and drive traffic to in-store events from
target audiences within the west side Portland
metro area. The campaign focused on promoting the
quality of thrift and consignment shop items while
positioning the non-profit organization as a viable
shopping option during the fall fashion season.
Solution
A multifaceted digital marketing display campaign
was built to promote in-store events. The display
ads, served on OREGONLIVE and other target
websites, across desktop and mobile devices, were
designed to reach target audiences and direct them
to a custom landing page. Audience targets included:
women, interested in fashion and thrift shopping, and
between the ages of 25 - 54. The campaign was also
targeted by geography, west side Portland metro.
Results
The client saw an incremental benefit from the
campaign - increased sales of nearly 30% in the first
16 days, compared to the same sale in October 2013.
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30% Sales
Increase YOY
for Non-Profit
UP
30%