A brief analysis of boots hair care sales and promotion

2. *All developed in collaboration with
UK’s Top celebrity hairdressers

5. −
1
−
2
1 Long Term Effects: Brand Equity
2 Short Term Effects: Revenue and Profits

6. 




7. •
•
•
logo adopted.

8. •
•
•
Printing works
Pharmaceuticals
Research
Building
New Power
House

9. $

10. $



11. $
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



12. $



13. $



14. $

16. 1947 1983 1991 200119951985

17. 1955 Today1969

18. 1907 1909 1912 2001
e
•
•
•
•

19. Tesco
Sainsbury
Morrisons

20. Consumer TRAITS/BEHAVIOURS

21. Consumer TRAITS/BEHAVIOURS

22. £
£

29. Disclaimer
Created by Aman Deep Nagpal, ICT Mumbai, during a
marketing internship under the guidance of Prof
Sameer Mathur, IIM Lukcnow.
Prof. Sameer Mathur
IIM Lucknow
Aman Deep Nagpal
ICT Mumbai