The document analyzes the marketing of Meatloaf through the music industry. It discusses the use of media and marketing to promote artists. Various film techniques are used including interviews, archive footage, graphics and editing to tell the narrative about Meatloaf's career and the power of marketing in the music business.

1. The Music Biz-
Marketing of Meatloaf

2. Themes:
> Power of the media.
> The affect of marketing.

3. Narrative Structure:
• Single Strand
> Non Linear (mixed up)
> Closed

4. Camerawork:
• > Medium Close Up
> Handheld- Actuality footage
> Over the shoulder
> Low angle
> Close-up

5. Mise-en-scene:
> Backing of interviews relate to the music and
the music industry.
> Meatloaf interviewed on set getting make
up done in a working environment.

6. Sound:
> Violins (classical music or Meatloaf songs).
> Narration (neutral voice, links elements
together to create narrative. the voice is
Standard English and has a sarcastic tone to it)
> There is use of other artists music (village
people- YMCA).

7. Editing:
> Title sequence- people edited on to magazine covers.
> The people dissolve in and out of the interviews.
> Interviews are edited over meatloaf videos and
pictures with the use of chromakey.
> Words are zoomed in on and edited over clips
> Zoom in on papers and magazines.
> There is use of superimpose.
> All questions are edited out.

8. Archive Material:
• A variety of archive material to keep the audience
visually stimulated and this includes:
> Celebrity events; Brit awards
> Meatloaf gigs
> Scene from TV show
> Meatloaf's music videos
> Magazines
> Newspapers
> Talk shows
> Music shows
> Other music videos
> Chart listings

9. Graphics:
• > Meatloaf titles
> Names of people
> Statements and quotes
> Magazine names
> Magazine and newspaper articles
> Names of organizations
> Artist titles and names
> Ending credits
> The music biz logo