A minute of your time ppt week six
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This is a Powerpoint that highlights the usefulness of using short video tutorials as a form of advertising on social media. This is done by analyzing the data that was collected from conducting a twenty question survey.
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A minute of your time ppt week six
- 1. A Minute of Your Time MARKETING ANALYTICS: MSMK620-S609 ALYSSA VEGA
- 2. Introduction Short video tutorials are becoming more an more popular Short, simple, and provide enough of the basics Can reach multiple individuals instantaneously Reduces the cost of advertising Easy to comprehend and share with others via email, social media, or messaging Survey was conducted to show the effectiveness of short video tutorials
- 3. Hypothesis Short video tutorials are a more effective way of advertising on social media than web page banners
- 4. Research Objectives Main goal: Learn how likely it is for individuals to watch any short tutorials Sub-goal #!: What is the type of content within video tutorials people are watching? Sub-goal #2: On social media, what makes a tutorial that much more appealing to people?
- 5. Do you watch video tutorials online?
- 6. How often do you watch tutorials online?
- 7. Short tutorial videos are most helpful than conventional methods (self- help books, long tutorials/demonstration videos, etc.
- 8. What is needed in the video to grab your attention?
- 9. How do you normally watch online videos ? (Choose all that apply)
- 10. What kind of content is in the videos you watch most? (Choose all that apply) bvv
- 11. How likely are you to follow the content in the video (a tutorial, a recipe, a craft, etc.)?
- 12. Do your friends watch a lot of the same content as you?
- 13. What interests you the most? (rank 1st-4th)
- 14. Why do you watch videos online? (choose all that apply)
- 15. How often do you use the internet?
- 16. Using social media to stay connected is important.
- 17. What do you find least appealing in a tutorial? (choose all that apply)
- 18. Do you normally share videos you have viewed on social media?
- 19. What makes the video shareable? (rank 1st-3rd)
- 20. Sex
- 21. Age (range)
- 23. Marital Status
- 24. Social media pages you have (choose all that apply)
- 25. Summary Short video tutorials are highly effective Majority of respondents felt short video tutorials are more helpful than conventional methods Short video tutorials are popular among the respondents Seen as a better way of reaching people than more traditional way of advertising