Online Social Networks
Introduction to #UOSM2012
31st January 2014
• Intro to Curriculum Innovation (video, 3 mins)
• The module materials and wiki are available
• The module hashtag is #UOSM2012
• “Traditionally academics view the world through the
eyepiece of a single discipline. But the real world is not
like that, it is by its very nature interdisciplinary and
can only be deeply understood when viewed from
multiple perspectives. ” Mark
Cranshaw, Understanding Modern China
• University policy is directing us towards
multidisciplinary research that:
1) feeds directly into teaching and
2) encourages student participation at all levels
• Taught by 5 tutors from 3 Faculties (Hums, B&L, FPAS)
• Introductory lecture by all tutors based around the hit
film “catfish” then one week each
• Students work in groups to produce sample exam
answers with tutor feedback (exam represents 60% of
• Video production class in specialist lab facility
@Avenue Campus on 14th March
• Students in mixed disciplinary groups develop a video
portfolio on a “big question” supported with an
individual reflective account (40% of module marks)
• Discuss online social networks in a holistic
manner, including the
technological, social, network science, web
science and organisational dimensions.
• Evaluate key technological and social
mechanisms of online social networking and
• Analyse the impact of online social networks
on life, society and business.
Power and Trust
How should the
Social networks and employability
• Stand out from the crowd:
– Connect (LinkedIn, FB, Twitter)
– Collaborate (Skype, Dropbox, Google Drive)
(Wordpress, Soundcloud, Pinterest, YouTube/Vime
– Curate (ScoopIt, Delicious, Slideshare)
• Maintaining a personal brand through online and
offline networking is becoming a critical aspect of
career or business development
• It is essential that the information displayed online is
going to encourage rather than discourage potential
customers, collaborators etc.
• This session reviews our ongoing work at
Southampton into the impact of social networking
upon profile building and employability
Type of assessment
,exam, presentation etc.)
Word length of
Percentage of the
and personal report
video: 10-12 minutes
report: 500 words max.
• Aim: to discuss a “big question” related to online
social networks as a group in a short video, as well as
write a short personal report reflecting on the group
• The videos will be shown on 16/5 in an “Online Social
Networks Oscars” film festival, where they will be
evaluated by a panel, who will also ask questions to
each group about the video.
• The groups will be created in week 3 (14/2)
• Select one question:
– Should employees be allowed to use social media in the
– Is Facebook evil?
– Is privacy dead?
– Has social media revolutionised revolution?
– Who cares that you are six steps removed from Barack
– Does marketing via social media always backfire?
– Do social media facilitate heterophily?
– Did KONY2012 work?
– Is online social networking changing the way we think?
– Do MOOCs spell the end of traditional education?
• Before the Easter break you will have discussed the
selected question in your group and prepared a
script or battleplan for the video.
• In week 7 (14/3) you will receive an introduction to
filming and editing (by members of SusuTV) using the
University’s editing suite.
• We suggest you to start producing the video after the
Easter break. The labs in weeks 8 to 10 are a followup on your group progress with this assignment. The
lab in week 8 will focus on checking the structure
and argumentation of your video, in week 10 we will
revise the technical details of your video production.
• Curriculum Innovation website
• Centre for Innovation and Technologies in
• Student Digital Champions
• Digital Economy USRG
• Curriculum Innovation post on DE blog