Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Raising the Profile of Interpreting in the Shadow of Speech Translation. UTICamp-2020

130 views

Published on

At a time when every major technology company is trying to replace human interpreters it might seem like the day of human interpreters is over. Yet, the very globalisation and hunger for information quickly has created opportunities to raise the profile of human interpreters that have never been seen before.

From leveraging the power of client magazines to working with national government agencies to educate clients as to how to best work with interpreters, this presentation will go through the key approaches and techniques we need to ensure that professional human interpreters are held in such high esteem that computerised solutions are seen as a poor substitute.

Led by the author of Interpreters vs Machines: Can interpreters survive in an AI-dominated world? (Routledge, 2019), this interactive presentation will give you strategies you can use immediately in your business or association.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Raising the Profile of Interpreting in the Shadow of Speech Translation. UTICamp-2020

  1. 1. @integlangsbiz RAISING THE PROFILE OF INTERPRETING IN THE SHADOW OF SPEECH TRANSLATION JONATHAN DOWNIE, INTEGRITY LANGUAGES http://bit.ly/machine1nt
  2. 2. @integlangsbiz CUT TO THE CHASE
  3. 3. @integlangsbiz SO WHAT DO WE DO NOW?
  4. 4. @integlangsbiz
  5. 5. @integlangsbiz LANDING A NEW CLIENT
  6. 6. @integlangsbiz A HAPPY TALE
  7. 7. @integlangsbiz BUT WHAT IS IT THAT YOU DO?
  8. 8. @integlangsbiz 4 KEY MARKETING MESSAGES  Translation/interpreting makes a difference  Here’s how to ensure it makes more of a difference  Here’s how it can make a difference to you  Here’s how I can deliver that difference PR Client education Marketing Sales
  9. 9. @integlangsbiz WHAT DIFFERENCE DO YOU MAKE?  Make money  Save money  Save time  Avoid legal action  Tangibly change lives
  10. 10. @integlangsbiz A COMMON MISTAKE No-one wants to hear about your work; They want your help to do their work.
  11. 11. @integlangsbiz ANOTHER COMMON MISTAKE
  12. 12. @integlangsbiz TO BEAT THE BOTS, WE HAVE TO DO BETTER THAN THE BOTS Quality Relevance Vision Results
  13. 13. @integlangsbiz IT REALLY IS OVER TO YOU
  14. 14. @integlangsbiz ? http://bit.ly/machine1nt

×