Chapter 10 ideation, innovation and entrepreneurship_technique for generating new business idea MPU3222

1. Chapter 10: Ideation, Innovation and
Entrepreneurship
TECHNIQUE FOR
GENERATING NEW
BUSINESS IDEA
G E N E R A T I N G B U S I N E S S I D E A
a. Brainstorming
b. Surveys
c. Focus Group
B R A I N S T O R M I N G
Technique: Come with idea as many, as possible, as faster
as possible.
Question & Critic: Not Allowed
How Does It Works?: There's no such thing as 'bad' idea as
all idea can be a starter of a new purpose. Thus, member
are incourage to give one..
F O C U S G R O U P
Technique: To generate idea in structured way
Question & Critic: Success of the session based on the
ability of moderator's ability to ask.
How Does It Works?: A group discussion of 8-14
individuals which selected based on their relationship with
the issue. Trained moderator leads the group through an
open in depth discussion.
S U R V E Y
Technique: Collecting information from sample group of
people.
Question & Critic: In form of specific question to require
specific answer.
How Does It Works?: Type of survey: interview,
questionaire and observation. In this way; demand, supply
and change in costumer behavior can be analyzed and
ascertained.
GROUP 6 SECTION II
elrynna,
abdullah
& jestiny.