Applying is buying - and candidates are consumers. The future of recruiting is to reach top talent where they are and when they are looking. This is TalentCMO's quick guide to creating a pre-demand recruitment strategy based on inbound and content marketing principles for your company.

1. “ABP”
A New Way to
Recruit
A guide for recruiting in the grown-up decades
of the 21st century: 2017-2018 and beyond

2. Then:
Job ads cost money.
Postings were targeted on niche sites.
Post and hope the perfect candidate happened
to be looking, and just happened to be
available.

3. Now:
Postings are free (use technology to
syndicate postings).
Post pre-demand (engage talent with your
employer brand when they are ready).
Agile job posting is possible (post and test
variants based on analytics).

4. What does this all
mean?
The tools are available to
manage the recruitment
process like any
sales funnel:

5. Candidates are Consumers
Applying = Buying
Help them
with their buyer’s journey.
Apply your
company’s
marketing
process to your
recruitment
process.

6. Create an authentic,
engaging, image and
video rich career
site as the gateway
for welcoming
potential talent.

7. Then engage!
Use social, email and content
marketing to develop your
talent communities, and
engage with candidates.
Give them the information
they need to “buy.”

8. Create Awareness.
Facilitate
Consideration.
Inform Decision.
For great information on inbound
marketing and the buyer’s journey,
check out Hubspot!
For help in applying inbound
marketing principles to your
recruitment program, check out
TalentCMO!

9. Thank
You!