1. allison isaac}2580 Underhill Rd. // Toledo, OH 43615 // 419.654.4153 // allison.isaac15@gmail.com
{experience Simon Property Group, Assistant Director of Marketing and Business Development
Burlington Mall, MA and The Mall at Rockingham Park, NH, June 2015 – September 2016
Strengthens community ties at Burlington Mall and The Mall at Rockingham Park
• Generated sales of mall assets, media and programming to reach over $1 million goal
• Organized and executed event for $6 million mall renovation
• Developed consumer insights by managing $420,000 sales of holiday programming
Delta Faucet Company, Marketing Research Intern, Indianapolis, IN, Fall 2014
Improved market position of plumbing products
• Conducted focus groups and interviews for bathing product development
• Analyzed consumer behaviors using SPSS
• Improved international product positioning in India market
Health Care REIT, Inc., Corporate Resources Intern, Toledo, OH, Summer 2014
Revitalized marketing in global investor in Health Care Real Estate
• Lead promotional internal branding campaign
• Designed social media plan through researching best practices
• Created emergency continuity plan
Learfield Sports, Rocket Sports Properties, Marketing Intern, Toledo, OH, Summer 2013
Developed community relations through sponsorship opportunities
• Planned community event for 150 local businesses
• Created contracts and proposals
• Served as brand ambassador for University of Toledo
Thread Marketing Group, Marketing Intern, Toledo, OH, Summer 2012
Expanded reach and sales of national and local companies
• Completed competitive analysis on targeted media research
• Assisted in special event coordination
• Developed case studies through Google AdWords data
{education Butler University, Bachelor of Science in Business, Indianapolis, IN, Class of 2015
Marketing and Strategic Communication
• Special Olympics of Indiana Student Executive Board, 2011-2015
o Surpassed fundraising goal by an average of $7,500 each year
o Increased participation of Polar Plunge by an average of 15% each year
o Improved awareness of athlete programs
• College Mentors for Kids
• Kappa Alpha Theta Fraternity
Tilburg University, School of Economics and Management
Tilburg, Netherlands, Fall 2013