My brand design class was given a fake business to market. Throughout the process we all created logos, print advertisements, as well as stationary. The group chose the logo I created throughout the process.
2. Table of Contents
Brand Positioning...pages 3-4
Logos & Taglines...pages 5-9
Mood Board...page 10
Business Materials...page 11-15
Ad Campaign...pages 16-22
Email Blasts & Banner Ads...pages 23-34
3. ● Brand Positioning Statement: Two Hills Pretzels is the pretzel hub of Ithaca, offering the
sweet and salty treats residents of South and East hill want when they need a delicious snack,
whether it is on the go or a destination spot during an outing with friends. With products
ranging from our signature large soft pretzels, normal crunchy pretzels, pretzel buns, and
special food and dessert pretzels, Two Hills Pretzels offers college students (males/females
aged 18-22) a wide variety of trendy, customizable, and seasonal items in a fun and inviting
atmosphere.
● Brand Personality Statement: Two Hills Pretzels is the “knot” of the town; a pretzel shop that
caters to college students from both hills and maintains partnerships with local businesses,
including Purity and local farmers. Two Hills Pretzels provides snacks, made from local
ingredients, that are fairly priced, tasty, fresh, and creatively designed.
Brand Positioning
4. Competitors
● Waffle Frolic
● CTB
● Insomnia Cookies
● Purity Ice Cream (Partner too)
● Ithaca Bakery
Target Audience
Primary
● College students (IC and Cornell)
● Age 18-22
● Male and female
Secondary
● Moms with young children
Brand Tone & Voice
Two Hills Pretzels’ fun and inviting atmosphere
welcomes students from both hills, greeting them
with Ithaca College and Cornell apparel on the walls
and a floor-to-ceiling window which allows them to
watch employees make pretzels from scratch.
Whether they choose a more standard snack, or one
of Two Hills Pretzels’ more creative, seasonal items,
the pretzel shop offers students a place to go to
recharge.