Research of 3 Music Broadcasters for AS Media Studies.

2.  Viva is owned by Viacom Inc, and was first launched as a German language
based music television channel on the 1st December 1993. On the 14th January
2005, MTV Networks Europe eventually gained audience share, and Viva is
now available across Europe, in Germany, United Kingdom, Austria,
Switzerland, Poland, Hungary, and the Republic of Ireland. It wasn’t until the
26th October 2009, that Viva became available in the UK and Ireland.
 Viva is directed mostly at a mainstream audience.
 Viacom introduced a programming scheme that allows the station to be run
by just 40 people, as a result many previous employees were made
redundant.
 When Viva was launched in the UK and Ireland, it replaced TMF and has a
completely different logo to the other countries.
This is the logo used in all
of the other countries.

3.  4Music is owned by Box Television and was first launched on the 15 th August
2008. 4Music is the only channel within the Box Television Network to be
branded under Channel 4.
 4Music is mainly targeted at 16 to 34-year-olds as it is known for it’s music on
both Channel 4 and E4.
 4Music has coverage of both V Festival and T4 On the Beach, highlighting
coverage frequently over the Summer. The channel also has stages at both
events. At T4 On the Beach since 2007 (renamed the “T4 and 4Music Stage” in
2010) and at the V Festival since 2005 (then known as the “Channel 4 Stage”,
renamed to the “4Music Stage” in 2008).

4.  MTV is owned by MTV Networks (Viacom) and was first launched on the 1 st
August, 1981.
 MTV is mainly targeted at 18 to 24-year-olds. This is mainly due to not only
MTV providing music but also providing TV shows, which cause this age
range to tune into MTV more.
 The original purpose of MTV was to play music videos 24/7, these were
guided by on-air personalities called VJs, or video jockeys.
 MTV greatly reduced its overall rotation of music videos by mid 2000s, 2008
saw an average of just three hours per day of music videos being played.
 The channel began to air music videos only in the early morning hours or in a
condensed form on Total Request Live
Total Request Live
logo.