IntroductionMusic television uses specialised music channels which broadcaston satellite and cable which are dedicated to playing music videosfrom artists who are widely known and are in the public eye and alsoartists who are up and coming and wanting to make a stamp in themusic industry.There are many music television channels that can be found whenyou turn on the TV, as a receiver of Sky+HD, there are lots ofchannels that can be accessed at the touch of a button.
MTVMTV, originally known as Music Television is an American network based in New York Citywhich was created on August 1st, 1981. The original purpose of the channel was to playmusic videos introduced by an on-air host known as VJ’s/video jockey/media personality.MTV is the most influential and legendary music channel, as they were a huge impact onthe music industry. The idea of having a dedicated channel for everything video-based.MTV also broke the ‘colour barrier’ when it came to ‘non-white’ acts being played on musicchannels. In the first few years of MTV, very few black artists were included in the show.However this was soon changed when they started showing acts such as; Tina Turner,Eddy Grant, and Donna Summer however the influential change in this started when theyfirst showed ‘The Specials’- Rat Race. However many artists afterwards were rejectedbecause they didn’t suit the AOR format at the time.http://en.wikipedia.org/wiki/MTV
SkySky has the largest range of music channels available, without having to pay extra for addedmusic packages, however if you do you get an even larger variety. Still in today’s society, MTVmusic channels dominate the listings and some don’t just play music, they have reality showswhich are played early in the morning and very late at night. • MTV Music • Smash Hits • Dance Nation TV • MTV Base • Magic • Greatest Hits TV • MTV Hits • Q • NME TV • MTV Dance • Chart Show TV • Clubland TV • MTV Rocks • The Vault • Massive R‘n’B • MTV Classic • Flava • VH1 • Kerrang! • VIVA • Vintage TV • MTVNHD • Channel AKA • The Box • Starz TV • 4Music • Bliss • Kiss • Scuzz
VIVAIn the United Kingdom and Ireland, VIVA launched on 26 October 2009 byAlexandra Burke, replacing TMF it has a completely different logo to theother countries. Other countries that have this channel but with differentlogos are; Switzerland, Austria, Hungary and Poland.The first music video to be shown on Viva was Alphabeats "The Spell" inThe Official UK Chart Show Top 20. It originally broadcast for 24 hours aday until Nick Jr. was removed from the schedule for unknown reasons(possibly related to Nickelodeons worldwide rebrand). Therefore its hourswere reduced to 09:00 - 06:00. It was further reduced to 09:00 - 03:00 on 1August 2011. The unused hours are now used for teleshopping.On 19 September 2011 the channel started broadcasting in the 16:9 pictureformat but the DOG is still set to the 4:3 picture format and looks stretched;also, 4:3 programmes are appearing incorrectly with the top and bottom ofthe image cropped.http://en.wikipedia.org/wiki/Viva_(TV_station)
Smash HitsLaunched on May 15, 200- The channel broadcasts general pop music inshows such as Chartbusters, which is recent music and PopDomination, which is new and old music. It also shows other programmessuch as themed countdowns and charts such as Top 50 Boy Bands.It is part of subscription packages on a number of platforms, includingSky, and Virgin Media. It is part of a group of channels owned by BoxTelevision, which include 4Music, Kerrang!, KISS, Q, The Box, and Magic.Smash Hits TV was also the name given to a spin off TV show broadcaston Sky One in 2001.http://en.wikipedia.org/wiki/Smash_Hits!_TV
4Music4Music launched on 15 August 2008- The channel launched with anon-screen countdown counting down from ten minutes down to zero.During the countdown, clips from popular music videos were fadedthrough the screen including clips from promotions for the channel.The channel then launched at 7pm with a promotional advert for thechannel then fading into "Davina and Steves 20 Big Ones"; the firstsong at number 20 being "The Pretender" by The Foo Fighters andKylie Minogues "Cant Get You Out Of My Head" at number 1.4Music is a music and entertainment channel in the United Kingdomand available on some digital television providers in the Republic ofIreland - its web component can be found at www.4Music.com with itsown Facebook and Twitter pages. It is the only channel within the BoxTelevision Network to be branded under Channel 4.http://en.wikipedia.org/wiki/4Music
Kerrang!The first broadcast of Kerrang! TV in Spring 2001 had a countdown of votersmost desired videos. The most popular choice and the first video ever shownon Kerrang! TV was Nirvanas Smells Like Teen Spirit. Limp Bizkits BreakStuff and Everlasts Black Jesus were also in the first 3 videos ever played.Kerrang! TV is a digital television station owned by Box Television, which isloosely connected to the magazine, Kerrang!. As of 2005, all of its programmecontent is music videos, the majority of which is open scheduled, for textrequests from their playlist.The TV stations playlist is mainly nu metal and pop-punk/skatepunk, although with some unusual exceptions. Certain bands, such asTenacious D and Limp Bizkit get higher than average play rates, due to higherrates of text requests. Themed 30 minute segments often cover artists whoare on the playlist, with large numbers of videos, most noticeably GreenDay, Paramore and You Me At Six. There are also some unusual plays, suchas Beastie Boys, and The Bloodhound Gang.http://en.wikipedia.org/wiki/Kerrang!_TV
MagicLaunched on September 13, 200- Magic TV is a British music televisionstation owned by Box Television. It plays mainly easy listening music videosand is based on the Magic Radio network also owned by Bauer. Like someother Box Television music television channels under Bauers brand, Magicoperated a jukebox service where viewers were able to request videos to beplayed via a premium-rate telephone number.It is part of subscription packages on all platforms and is part of a bouquet ofchannels owned by Box Television, which include 4Music, Kerrang! TV,Smash Hits!, Q, The Box, and KISS.Magic mainly focuses on music from the 80s and 90s although a largesection of daytime is now dedicated to Todays Magic Hits to keep up withthe current market.http://en.wikipedia.org/wiki/Magic_TV
Airing My VideoI could use music channels to air my music video to make the artist, song and video morepopular.Even though the song will not be in the charts, to give the artist and song its well deserved bigbreak I think that airing my music video as an ‘upcoming hit’ being played during the middle ofthe chart show will make it successful.
BibliographyI had to get the majority of information from the internet, mainly from Wikipedia. I also double-checked on other forums and websites that the information on Wikipedia true, but have notnoted down the websites.The links are below;• http://en.wikipedia.org/wiki/Magic_TV• http://en.wikipedia.org/wiki/Kerrang!_TV• http://en.wikipedia.org/wiki/4Music• http://en.wikipedia.org/wiki/Smash_Hits!_TV• http://en.wikipedia.org/wiki/Viva_(TV_station)• http://en.wikipedia.org/wiki/MTV