Madison, a student at American University had a great idea for her senior project: Bring some local nonprofits that cannot afford PR agencies and have students who are hungry for career experience get a shot at helping these great causes. Madison, couldn't think of a clever name, and came to us with assistance and catchy marketing tactics. We knew our audience, and we knew what they wanted, BENEFITS. Clients get work done, students get experience, everyone wins, everyone BENEFITS

1. Hello!

2. The biggest challenge
when engaging students
is keeping them actively
involved.
What’s in it for

3. It has to be:
exciting
creative
purposefu
l
rewarding

4. Everybody wins.
Everybody
learns.
Everybody
benefits.

7. how do we
maintain interest
and commitments
over four weeks?

8. Week
1
Week
2
Week
3
Week
4
Concept Logo
Design
languag
e
Final
deliver
ables

9. where do we
recruit?

12. #brandingwithben
efits

14. Working and
leveraging
relations with
other groups at

15. Questions?
(thanks!)