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Selected business article 2
1. Selected Business Article
Love Inc.
http://money.cnn.com/technology/love-inc/?autoplay=1&playvid=1&iid=HP_River
Alison Bonaviso Prof. Klinkowstein
2. • The dating game has changed
dramatically with the advent of
technology.
Alison Bonaviso Prof. Klinkowstein
3. • Apps and Websites have started
to become the main way people
find dates.
Alison Bonaviso Prof. Klinkowstein
4. • Companies are making a lot of
money from these apps.
Alison Bonaviso Prof. Klinkowstein
5. • Some companies have customers
pay to make them seem more
datable.
Alison Bonaviso Prof. Klinkowstein
6. Alison Bonaviso Prof. Klinkowstein
Setting/Activity for Ethnographic
Observation
College campuses with students using
smart phones or internet enabled devices.
7. Alison Bonaviso Prof. Klinkowstein
Ethnographic Research Observations:
Even when together, students seem to be
more engaged in their devices than the
human next to them.
11. Ethnographic Research Observations:
•When asked about their
feelings about online dating,
students said they prefer to
find dates in person.
Alison Bonaviso Prof. Klinkowstein
12. Ethnographic Research Observations:
•Their feelings on online dating
contradicted their behavior
since they were always
engaged in their devices
instead of interacting.
Alison Bonaviso Prof. Klinkowstein
13. Proposed Business Solution
To nudge people to interact with humans in
real life:
• a new phone case that syncs with an
specially designed app
• release a joy buzzer type shock to deter
the user away from using the phone during
a set time period.
Alison Bonaviso Prof. Klinkowstein
14. Proposed Business Solution
• App will allow the user to set a time period
that disables the phone and syncs with the
phone case.
• Case then sends a shock if the user
attempts to use the phone within the
designated time period.
Alison Bonaviso Prof. Klinkowstein
15. Proposed Business Solution
• The result will be to deter people away
from using their phones at a social
gatherings.
Alison Bonaviso Prof. Klinkowstein
16. Tagline Research:
• American Airlines: Something Special in
the Air
• Cisco Systems: Empowering the Internet
Generation
• General Electric: We Bring Good Things
To Life
Alison Bonaviso Prof. Klinkowstein