Final Assignment

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Final Assignment

  1. 1.         Nina Zovko Professor Klinkowstein Selected Business Article Facebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebookshares-reach-all-time-high.html
  2. 2.         Nina Zovko Facebook app on a mobile device Professor Klinkowstein
  3. 3.         Nina Zovko Professor Klinkowstein Summary •  Wireless users grew 51% to 819 million in one quarter •  Shares grew 3.3% to $45.04 •  Growing demand for mobile-advertising products through smartphones
  4. 4.         Nina Zovko Professor Klinkowstein Social Circumstance •  Student Center cafeteria •  Students age 18-25 •  Using phones instead of eating/communicating
  5. 5.         Nina Zovko Professor Klinkowstein Ethnographic Research Corner view of the Student Center Cafeteria
  6. 6.         Nina Zovko Professor Klinkowstein Ethnographic Research Large view of the Student Center Cafeteria
  7. 7.         Nina Zovko Professor Klinkowstein Ethnographic Research Delaney gazing at her phone and not eating
  8. 8.         Nina Zovko Professor Klinkowstein Ethnographic Research Delaney looking at her Facebook app
  9. 9.         Nina Zovko Professor Klinkowstein Ethnographic Research Delaney looking at her phone and not eating
  10. 10.         Nina Zovko Professor Klinkowstein Ethnographic Research Diana taking a bite of food with her phone right next to her
  11. 11.         Nina Zovko Professor Klinkowstein Ethnographic Research Diana leaving her food and looking at her phone
  12. 12.         Nina Zovko Professor Klinkowstein Ethnographic Research Both Delaney and Diana looking at their phones
  13. 13.         Nina Zovko Professor Klinkowstein Ethnographic Research Video of Delaney looking at her phone while not eating/ talking
  14. 14.         Nina Zovko Professor Klinkowstein Ethnographic Research Observations Delaney Gilbride: •  Took one sip of her drink when her phone lit up with a notification •  After did not lift head or talk while she focused on her phone applications •  Scratched her neck in annoyance of something she was looking at
  15. 15.         Nina Zovko Professor Klinkowstein Ethnographic Research Observations Diana Pedra: •  Slumped on the seat looking tired/sick with phone in hand •  Looked at her food and said “Hello” before checking her phone as if on command •  Silence as she fixed her glasses and searched through her phone
  16. 16.         Nina Zovko Professor Klinkowstein Ethnographic Research Findings Delaney Gilbride: •  Claimed she didn’t feel hungry when she was looking at her phone •  Didn’t think to talk while on her phone •  Couldn’t go one meal without checking on it
  17. 17.         Nina Zovko Professor Klinkowstein Ethnographic Research Findings Diana Pedra: •  Claimed she didn’t notice me staring at her •  Used her phone when a notification popped up then used other applications •  Couldn’t go one meal without using her phone
  18. 18.         Nina Zovko Diagonals_Visual Research Professor Klinkowstein
  19. 19.         Nina Zovko Arcs_Visual Research Professor Klinkowstein
  20. 20.         Nina Zovko Professor Klinkowstein Irregular Shapes_Visual Research
  21. 21.         Nina Zovko Grids_Visual Research Professor Klinkowstein
  22. 22.         Nina Zovko Professor Klinkowstein Monochromes_Visual Research
  23. 23.         Nina Zovko Neutrals_Visual Research Professor Klinkowstein
  24. 24.         Nina Zovko Highkey_Visual Research Professor Klinkowstein
  25. 25.         Nina Zovko Lowkey_Visual Research Professor Klinkowstein
  26. 26.         Nina Zovko Combinations Research Professor Klinkowstein
  27. 27.         Nina Zovko Professor Klinkowstein Black & White Combination Research
  28. 28.         Nina Zovko Professor Klinkowstein Desire/Need A new application that prevents people from accessing their phones, thus mitigating the likelihood of technology overdependence.
  29. 29.         Nina Zovko Professor Klinkowstein Proposal Electric Pal sends a shock to users whenever a phone detects a touch in order to use negative classical conditioning to slowly get users to concentrate. The shock urges the consumer to not instinctively use a smartphone during presentations, meetings, or lectures. The expected results from repeated use of the application should lead to more appropriate behavior.
  30. 30.         Nina Zovko Professor Klinkowstein
  31. 31.         Nina Zovko Professor Klinkowstein
  32. 32.         Nina Zovko Professor Klinkowstein
  33. 33.         Nina Zovko Professor Klinkowstein
  34. 34.         Nina Zovko Professor Klinkowstein
  35. 35.         Nina Zovko Diagram Elements 1.  2.  3.  4.  Situations where app could be used Settings of the app Functions of the app Outcome of repeated use Professor Klinkowstein
  36. 36.         Nina Zovko Sketch #1 Professor Klinkowstein
  37. 37.         Nina Zovko Sketch #2 Professor Klinkowstein
  38. 38.         Nina Zovko Sketch #3 Professor Klinkowstein
  39. 39.         Nina Zovko Professor Klinkowstein Diagram Desire for concentration Negative classic conditioning teaches learned concentration Turn on app “Electric Pal” Recieve slight electric shock when phone is touched
  40. 40.         Nina Zovko Tagline Research 1.  “The King of Beers” – Budweiser 2.  “Have it Your Way” – Burger King 3.  “Because You’re Worth it” – L'Oréal Professor Klinkowstein
  41. 41.         Nina Zovko Tagline Study Professor Klinkowstein

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