Appointment setting services and Lead generation services are the application of outbound call center services, where the agent creates a call to the customer with the purpose to elevate the sales rate for the brand.

1. How Appointment Setting Services Differ from
Lead Generation Services?

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Rising Demand for Business Process Services
Each business is gearing up to improve its
business services by outsourcing its essentials
to third party vendors.
Business Process Services are outsourced
services that help the organizations to churn
positive results for facilities that don’t hold
primary space in the business’s core
competencies.
Appointment setting services, Lead
generation services, Payroll, Human
resources, Back-office, and Data-entry are
a few of the services that are having heated
demand in circumference to make a business
worthy of attempts.

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How Appointment Setting Services and Lead Generation
Services Are Creating Difference to Businesses?
Call center services are continuously bridging
the communication gap between the brand
and its customers.
Appointment setting services and Lead
generation services are the application of
outbound call center services, where the
agent creates a call to the customer with the
purpose to elevate the sales rate for the
brand.
These services facilitate the business
development executives and other concerned
departments to close the sale by marking the
potential customer with the tag of the
consumer.

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What is Appointment Setting Services?
Appointment setting services are vital
business process services that involve the
procedure of reaching out to the customer
through the preferred channel of
communication and briefing them about the
company and its services and marking up a
date on the annual calendar for a meeting or
contacting them for further business
purposes.

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What is Lead Generation Services?
Lead generation services is a process of
initiating the visibility and interest in
customer’s mind for a brand’s product and
services by accounting their information
through various source channels like Google
form, Registration, Contests, etc. Further, the
details of these customers are passed on to the
sales team to pitch them with a lucrative sales
offer.
The leads generated are divided into three
categories-
 Hot Lead
 Warm Lead
 Cold Lead

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Are Appointment Setting Services and Lead Generation
Services Same?
NO!!!

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Appointment Setting Services VS Lead Generation
Services
Objective
Appointment Setting Services
The main objective is to highlight the business’s
services and products on the table of new suited
customers
Lead Generation Services
The main objective is to gain the latent set of
customers by performing cold calls to clients
having interest in a similar business model.

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Appointment Setting Services VS Lead Generation
Services
Methodology
Appointment Setting Services
The methodology to administer appointment setting
services envelops the actions to mark a particular date
and time slot for going back to the customer and have
a pitching session for business-oriented matters.
Lead Generation Services
In lead generation services, the plan is to transfer the
summoned customer data to the sales team of the
brand for pitching them a business session.

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Appointment Setting Services VS Lead Generation
Services
Trial of Approach
Appointment Setting Services
The appointment setting services are concocted by
fastening up deployments with calendar management,
automatic alerts, resource scheduling, and others.
Lead Generation Services
The lead generation services limit themselves to the
generation of hot/cold/warm lead. It doesn’t hold any
responsibility post transferring the leads in the account of the
sales manager. Furthermore, it lives up to the manager’s will
to prepare the business pitching strategy.

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Appointment Setting Services VS Lead Generation
Services
Service Domain
Appointment Setting Services
Human resource department, Hospitals, Public
service department, salons, and spas, etc.
Lead Generation Services
Human resource department, business
development, Digital marketing, etc.

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Conclusion
Appointment setting services allow converting the phone leads into final
customers in a well-informed manner by setting up the slots for one-to-one
conversations instead of getting dumbfounded and clueless at that duration.

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