An introduction to DigitalAgencyExpert.com

1. The New Business
‘No Brainer’

2. Testimonials
‘DigitalAgencyExpert.com assisted us recently in securing a new agency for our
PPC work. The chemistry with the agency was good from the beginning and we
certainly couldn't argue with the results as our ROI improved by over 30%. I'd
certainly trust their view when developing future agency relationships.’
Head of Group Marketing – FINANCIAL SERVICES
‘Quick note to say I've just met with XXXXX from XXXXX - very impressed
indeed. We've seen a couple of agencies in the last two weeks and was getting a
bit bored of all their waffle but he was great. No nonsense, totally knew his stuff
and a nice guy to boot. They understood our brief and they’re coming back to do a
full pitch in a few weeks so great recommendation from DigitalAgencyExpert.com.’
Marketing Controller – TRAVEL

3. 417 clients
Clients
Breakdown of Verticals
Financial Services - 11
Travel & Leisure - 11
R-Etail - 12
Telcos & Utilities - 10
B2B - 10
FMCG - 7
Automotive - 3
Medium size - 10
Charity + Gov - 6
Other - 20

4. Our Objective
To help the right clients
find the right agencies

5. Research lead
2 years of research
100 marketing budget
holders.
‘What information did
they want to help find the
right agency?’
50 agencies
‘What information did
they want in a new brief?’
‘How did they want to pay
for a matching service?’

6. Key Findings
‘Clients wanted anonymity and specific and broken-down
understanding of current/recent clients experience of an agency or
supplier’
‘Agencies didn’t want monthly or annual subscription fees, and
an understanding of how much resource to push towards an
opportunity plus a pay-as-you-win model.’

7. How does it work?
We create a profile of
your agency within our
Recommendation
Engine software, by
asking 3 of your clients
the questions on the next
slide in order to gain a
true understanding of
what your skills and
strengths are.

8. Questions
• What strategic objectives were set?
• What evolved targets and measurables
were set and their results.
• Ability to work to:
– Time
– Budget
– Account Management
• Key positives and challenges

9. Profiling new briefs
• As above +
• Budget
– Responsibility
– Size
– Likelihood
– Incumbent
• Rating

10. Matching you to new clients
The questions on the previous
slide are used to profile a new
brief.
This is fed into the
Recommendation Engine
software to calculate who is the
best supplier/agency to
respond.
Agency and client are
introduced via email with the
agreed brief attached.

11. Correct as of 1st November
The Numbers
100+ Agencies registered
400+ Clients registered
£1000 sign-up fee (paid back to you as a credit on your first
win)
10% of fee/GP commission for win for 12 months
£0 Cost of meeting, receiving a brief, entering a pitch and
monthly/annual subscription

12. Any questions?
Get in touch anytime.

13. Tom Bird
Director
M – 07801 990304
T – 020 8893 4766
suppliers@DigitalAgencyExpert.com