Birmingham Autumn Shopify Meetup - 5th October 2017

Growing Your Business With Apps
KIRAN PRICE
Chief Technology Officer

www.eastsideco.com/shopify-apps
As one of the only Shopify agencies with a
fully in-house team, our aim is to be the
world's best Shopify agency, working with
the best brands in the world.
We’re the UK's fastest growing Shopify
agency, with over 450 international clients
and 20,000 app customers, and have
generated over £250 million for our
customers.

Over 20,000 public app installs.
Our apps have been seen and used by
millions of visitors.
We develop bespoke apps for growing
and established merchants (from small
admin tools, to entire marketplace
platforms).

A stand alone service which integrates with Shopify to
provide extra features
WHAT IS A SHOPIFY APP?

Private vs Public Apps
● Usually charges via Shopify Billing
● Appears in the App Store and can be
installed by anyone
● Public apps are usually very versatile,
but may be hard to fully customise to
suit your requirements
Public Apps:
● Typically developed internally or bespoke
● Is built for a specific store(s) and isn’t
available through the app store
● Private apps typically lack the versatility
and customisation of public apps, but are
built exactly to fulfill your business
requirements.
Private Apps:

Apps augment Shopify and specialise it for the evolving
needs of your business

Shopify Apps vs Other Platforms
● Apps can be easily installed or
removed at any time.
● Apps are stand-alone and interact
with Shopify in a secure way.
● Apps charge securely and conveniently as
part your normal monthly Shopify bill.
Apps on other e-commerce platforms:
● Installing new apps is often complex, and
removing them has the potential to break your
platform.
● Plugins modify and extend code, and live on
the same server as the platform.
● Billing method varies between developer
and often means trusting developers with
your card info.
Apps on Shopify:

Shopify Apps vs Other Platforms
Apps on other e-commerce platforms:Apps on Shopify:
● The Shopify checkout and payment process is
always protected.
● If an app has a bug, or is exploited, it
can only affect the few areas that
you’ve given it access to.
● If you remove the app, it can’t make any
further changes. It’s extremely hard for an
app to “break” your site.
● The plugin or attacker can perform malicious
actions on your checkout to steal credit card data.
● If a plugin has a bug or is exploited it has access
to your entire platform, including the database.
● Removing a broken plugin can break your shop
or the entire platform - you’d better be keeping
the backups.

Shopify’s app installation process is straight-forward
and risk-free
INSTALLING NEW APPS

www.eastsideco.com/shopify-appsInstalling an app on Shopify

www.eastsideco.com/shopify-appsSearch by feature or keyword

www.eastsideco.com/shopify-appsGet more details on the app page

www.eastsideco.com/shopify-appsInstall using the “Get” button

www.eastsideco.com/shopify-appsInstalled & set up

There are a number of apps for jump-starting your
shop and reaching your first sale
STARTING OUT & SMALL RETAILERS

Apps for new merchants: Kit
Shopify-owned marketing automation
service.
Suggests targeting ads and campaigns
to promote your products and gain
customers from social media

Apps for new merchants: MailChimp Forms
Grow your audience by allowing
visitors to sign up to your newsletters.
Newsletter marketing is an effective
and straightforward strategy

Apps for new merchants: Covet Pics
Use your existing popularity on Instagram
to generate new sales.
Show Instagram galleries on your site and
add quick-buy hotspots to your images.

Migrating platforms is an important time for your business,
but apps help streamline the process
MIGRATIONS

Apps for migrations: Easy Redirects
Create or import 301 redirects in bulk.
Avoid a drop in rankings and broken links
after migrating your site to Shopify.

Apps for migrations: Boost Commerce
Offer advanced filtering and sort options.
Replicate your existing collection filters on
Shopify

Apps for migrations: Orderimp
Import existing order history into Shopify.
Automatically create and update customers
with information from past orders.
Improve your collections by sorting by best-
selling products straight away.

Apps to keep customers coming back
CUSTOMER RETENTION

Apps for customer retention: Smile.io
Incentivise purchases and generate repeat
orders by offering a loyalty points scheme.
Reward customers for reviewing products
and interacting with your shop.

Apps for customer retention: Recharge
Offer subscription on your
existing products

November 24th is an important date for anyone selling online,
especially in fashion or electronics
BLACK FRIDAY & CYBER MONDAY

Apps For Black Friday: Countdown Cart
Encourage sales and impulse-buys by
creating urgency.

Apps For Black Friday: Launchpad
Schedule and execute flash sales
automatically.
Track sale effectiveness and outcomes.
Watch sales statistics in real-time.
Shopify Plus only.

Apps For Black Friday: Wheeli
Reduce your bounce rate by offering
discounts to customers trying to leave.
Entertain customers by gamifying the
discount process.

Building bespoke private apps for your business is the perfect
way to gain an advantage over competitors
CUSTOM APPS - BESPOKE FUNCTIONALITY FOR YOUR BUSINESS

How custom apps work
● With the right permissions, custom apps can do
anything the merchant can, and more.
● Shopify provides an API for shop owners or
developers to interact with their store.
● Custom apps allow you to tailor Shopify to your
exact requirements and use case.
● Provide a bespoke, interactive booking
experience on your site.
● Integrate with your existing CRM,
accounting or warehouse solution.
● Add admin tools to save time every day or
automate common tasks.
Examples

www.eastsideco.com/shopify-appsSimple bespoke app for custom shipping rate calculations

www.eastsideco.com/shopify-appsShopify integration with custom warehouse system

www.eastsideco.com/shopify-appsBespoke Spotify-like streaming service app for PristineClassical.com

Apps help your business grow by adapting Shopify to your needs

Shopify apps are more convenient and more secure than
plugins on other platforms

Custom apps can add bespoke functionality to your store

Shopify’s App Store contains thousands of apps to help
grow your business

Now Back In Stock
Customers can sign up to receive alerts
when a product is back in stock.
Send alerts via SMS and email.

FREE for 365 days.
Simply install and use the code
We used to have a code for the free app here,
but we have removed it. Come to one of our
Meetups to get it for free!

Thank you for your time. Any questions?

Birmingham Autumn Shopify Meetup - 5th October 2017

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