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TOM PISELLO, Chairman & Founder



 Powering B2B sales to economic buyers

Blog: http://www.fightfrugalnomics.com

Twitter: @tpisello

http://www.alinean.com




                10 Ways to Immediately Improve Sales Tool
                Adoption
Is There a Way to Improve Sales Tool Adoption?




                                                 © 2011 Alinean, Inc.
                                                                        2
The More Things Change, the More they Remain the Same




                                               © 2011 Alinean, Inc.
                                                                      3
#1 - All Sales Sees is All There Is



Introductory Training
Briefs in Sales Newsletters/Emails
Sales Portals and Playbooks
Road-show Trainings

                                       Description & Purpose?
                                       When to Best Use?
                                       Who to Use With?
                                       How to Best Use?
                                       Where to Find It?



                                                   © 2011 Alinean, Inc.
                                                                          4
#2 - A Change is Gonna Come




                              © 2011 Alinean, Inc.
                                                     5
#3 - Where are We Going?




                       Versus




                                © 2011 Alinean, Inc.
                                                       6
#4 - Lean on Me




                  Interactive Coaching
                  Remote Support
                  Deal Desk




                                     © 2011 Alinean, Inc.
                                                            7
#5 - Show Me the Money




                         $ incentive for using




                    Engage higher (where 85% of decisions made)
                    20% less sales cycle
                    30% increase in deal size
                    60% increase in win rates
                                                                  IDC

                                                 © 2011 Alinean, Inc.
                                                                        8
#6 - Birds of a Feather




                          What?
                          Why?
                          Vision for Use?
                          Support?
                          Incentives & Value?
                          Success Stories?




                                            © 2011 Alinean, Inc.
                                                                   9
#7 - Try It, You’ll Like It!




       I don’t like it!




                               © 2011 Alinean, Inc.
                                                      10
#8 – Address the Naysayers




                        Can’t be done

                        This is all wrong

                        It would be perfect if it
                        only had …




                                             © 2011 Alinean, Inc.
                                                                    11
#9 - Integration into Their World




                    CRM

                    Sales Playbook

                    Sales Portal

                    Lead Nurturing

                    Single Sign-on Access

                                            © 2011 Alinean, Inc.
                                                                   12
#10 - Mission Accomplished




        Sales Turnover
        Attention Deficit
        Need Continuous Reinforcement

                                        © 2011 Alinean, Inc.
                                                               13
Next Steps




   http://www.fightfrugalnomics.com



                     Ask the ROI Guy Resource Center

http://www.alinean.com/faq/


   Value Selling Tools



                               http://www.alinean.com/value_selling
                                                                © 2011 Alinean, Inc.
                                                                                       14
Q&A




      Tom Pisello, Chairman & Founder
                The ROI Guy


                         © 2011 Alinean, Inc.
                                                15

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Webcast: How to improve sales tool adoption

  • 1. TOM PISELLO, Chairman & Founder Powering B2B sales to economic buyers Blog: http://www.fightfrugalnomics.com Twitter: @tpisello http://www.alinean.com 10 Ways to Immediately Improve Sales Tool Adoption
  • 2. Is There a Way to Improve Sales Tool Adoption? © 2011 Alinean, Inc. 2
  • 3. The More Things Change, the More they Remain the Same © 2011 Alinean, Inc. 3
  • 4. #1 - All Sales Sees is All There Is Introductory Training Briefs in Sales Newsletters/Emails Sales Portals and Playbooks Road-show Trainings Description & Purpose? When to Best Use? Who to Use With? How to Best Use? Where to Find It? © 2011 Alinean, Inc. 4
  • 5. #2 - A Change is Gonna Come © 2011 Alinean, Inc. 5
  • 6. #3 - Where are We Going? Versus © 2011 Alinean, Inc. 6
  • 7. #4 - Lean on Me Interactive Coaching Remote Support Deal Desk © 2011 Alinean, Inc. 7
  • 8. #5 - Show Me the Money $ incentive for using Engage higher (where 85% of decisions made) 20% less sales cycle 30% increase in deal size 60% increase in win rates IDC © 2011 Alinean, Inc. 8
  • 9. #6 - Birds of a Feather What? Why? Vision for Use? Support? Incentives & Value? Success Stories? © 2011 Alinean, Inc. 9
  • 10. #7 - Try It, You’ll Like It! I don’t like it! © 2011 Alinean, Inc. 10
  • 11. #8 – Address the Naysayers Can’t be done This is all wrong It would be perfect if it only had … © 2011 Alinean, Inc. 11
  • 12. #9 - Integration into Their World CRM Sales Playbook Sales Portal Lead Nurturing Single Sign-on Access © 2011 Alinean, Inc. 12
  • 13. #10 - Mission Accomplished Sales Turnover Attention Deficit Need Continuous Reinforcement © 2011 Alinean, Inc. 13
  • 14. Next Steps http://www.fightfrugalnomics.com Ask the ROI Guy Resource Center http://www.alinean.com/faq/ Value Selling Tools http://www.alinean.com/value_selling © 2011 Alinean, Inc. 14
  • 15. Q&A Tom Pisello, Chairman & Founder The ROI Guy © 2011 Alinean, Inc. 15