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In 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today's more empowered, skeptical and frugal buyer.
However, not unlike the majority of other marketing content and sales enablement deliverables, adoption might be lower than anticipated.
So how do you get the much needed sales tool usage to occur in 2012?
Join us for this practice filled webcast to learn the reasons why your sales tool adoption might be lagging, and the 10 specific actions you can take now to drive adoption and engagement success.