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Modernist Look Brand Identity Guideline
- 2. Brand Identity Guideline Welcome aboard. We created this brand identity guide to clarify detailed information about brand fundamentals and visual standards for anyone who prepares creative materials for the Modernist Look. The Brand Creative Assets Performance for All Occasions
- 3. Brand Identity Guideline Brand Identity Guideline The Brand The Modernist Look logo consists of an emblem consisting of the letters M and L and the “Modernist Look” logotype in capitalized form. On the following pages, you can find technical details about the logo. Amblem: Logotype:
- 4. Brand Identity Guideline Amblem The emblem, consisting of the combination of the letters M and L, is 4 x vertically and 6 x horizontally when placed on the “x” grid, which we define as a square. 4x 6x
- 5. Brand Identity Guideline Logotype Our logotype is capitalized form of the brand name “Modernist Look”. It is 1x vertically and 8x horizontally. 8x 1x
- 6. Brand Identity Guideline Ratios and Safe Area All proportions of the logo are shown in the adjacent image. According to the placement in the image. The emblem is 4 x vertically, the logotype is 1 x and the space between the two is 1 x. The safe area of the logo is 2x. According to this layout, no element or page edge should come more than 2x closer to the logo. x / Amblem x / Logotype x / Safe Area x / Gap
- 7. Brand Identity Guideline Backgrounds Solid Colors The logo should be used on solid color backgrounds, white for color values between 100% and 40%, and black for below 40%. 100% 100% 40% 40% 80% 80% 20% 20% 60% 60%
- 8. Brand Identity Guideline Backgrounds Dark Images The logo must be used in white on dark backgrounds. In the area where the logo is placed, attention should be paid to ensure that its visibility is 100%.
- 9. Brand Identity Guideline Backgrounds Light Images The logo must be used in black on light backgrounds. In the area where the logo is placed, attention should be paid to ensure that its visibility is 100%.
- 10. Brand Identity Guideline Typefaces Logotype Marketing / Web Fonts Alternate Font Santral Bold Roboto Extra Bold OpenSansBold Roboto Regular Roboto Medium OpenSansRegular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 “!’^+%&/()=?>£#$½§{[]} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 “!’^+%&/()=?>£#$½§{[]} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 “!’^+%&/()=?>£#$½§{[]} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 “!’^+%&/()=?>£#$½§{[]} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 “!’^+%&/()=?>£#$½§{[]} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 “!’^+%&/()=?>£#$½§{[]}
- 11. Brand Identity Guideline Colors Logo Primary Colors HEX: #000000 RGB 0,0,0 CMYK 100,100,100,100 HEX: #564a3a RGB 87,75,58 CMYK 55,57,72,42 HEX: #414136 RGB 65,66,55 CMYK 66,58,71,59 HEX: #e8e8e8 RGB 157,104,61 CMYK 31,59,83,17 HEX: #978e90 RGB 151,143,145 CMYK 48,40,37,2 HEX: #231f34 RGB 36,32,53 CMYK 65,62,27,76
- 12. Brand Identity Guideline Brand Identity Guideline Creatives Typography Website UI Social Media Banners E-mails Packaging Cards
- 13. Brand Identity Guideline Creative Assets /Typography Announcement Offer Offer T O P T I T L E This Headline Tells Something Bigger Than Usual As enia soluptibus ad evenecumet labo. Ut volor sita nonestia si sunt quatur? Ibus rerovitia volorem fugitam, same est, sitin pre int. Read More T O P T I T L E This Headline Offering Some Percentages Off 15% As enia soluptibus ad evenecumet labo. Ut volor sita nonestia si sunt quatur? Ibus rerovitia volorem fugitam, same est, sitin. Shop Now T O P T I T L E This Headline Offering Some Gifts As enia soluptibus ad evenecumet labo. Ut volor sita nonestia si sunt quatur? Ibus rerovitia volorem fugitam, same est, sitin. Shop Now Offer T O P T I T L E This Headline Offering Some Gifts Shop Now
- 14. Brand Identity Guideline Creative Assets / Website UI Homepage / Slider Performance for All Occasions Performance for All Occasions Shop Now Shop Now Free Shipping Over $150 And Free Returns Free Shipping Over $150 And Free Returns
- 15. Brand Identity Guideline Creative Assets / Typography Homepage / Blocks Innovative, high-performance clothing built to redefine how you dress for travel, work, and play. Feature 01 This is a headline for explain the feature. Uciis repero quisqui ut velis eume lamus idellessum arum asperi- tatur? Fugitatibus, cullaut peria a nossin eaquis nobitius.Tusaper- fero ideriatibus, conse nonsedi cus alissum. Icon 1 Icon 2 Icon 3 Icon 4 Feature 03 This is a headline for explain the feature. Uciis repero quisqui ut velis eume lamus idel- lessum arum asperitatur? Fugitatibus, cullaut peria a nossin eaquis nobitius. Feature 02 This is a headline for explain the feature. Uciis repero quisqui ut velis eume lamus idel- lessum arum asperitatur? Fugitatibus, cullaut peria a nossin eaquis nobitius. Tusaperfero ideriatibus, conse nonsedi cus alissum.
- 16. Brand Identity Guideline Creative Assets / Social Media Cover Images Informative Content Post Images 20% GET
- 17. Brand Identity Guideline Creative Assets / Banners 15% 15% OFF OFF
- 18. Brand Identity Guideline Creative Assets / Emails W e l c o m e Glad to have you! As enia soluptibus ad evenecumet labo. Ut volor sita nonestia si sunt qu atur? Ibus rerovitia volorem fugitam, same est, sitin pre int. Shop Now #GladToHave30 Best of the Season As enia soluptibus ad evenecumet labo. Ut volor sita nonestia si sunt qu atur? Ibus rerovitia volorem fugitam, spre int. As enia soluptibus ad evenecumet labo. Ut volor sita nonestia si sunt qu atur? Ibus rerovitia volorem fugitam, same est, sitin pre int. Shop Now