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Agriculture Newsletter
1. Intro
Soaringfoodprices,rapidpopulation
growth,increasingenvironmentalpressure
from climate change,and political and social
unrest.Itsounds like the agriculture sectorand
stakeholdershaveatrickyroadahead!
HHowever, there are some really exciting and
innovatingdevelopmentshappeningwithinmodern
farmingthatmanyareyettofullyappreciateand
incorporateintotheirowndailypractices.
InInlinewiththis,wehaveoutlinedfivekeyissues
that we think willaffect the future of global
agriculture.So,readcarefully,asyoumayjustfinda
solutiontoaproblem youdidn’tevenknowyouhad!
DuPont’sEncircaNitrogenAppisagreatexample
ofthis.
TheThe mobile app works in tandem with
communicativetechnologiestopresentuserswith
dataonkeyvariablesrelatingtocriticalcropneeds.
Thisallowsgrowersto make more informed and
swift decisions, theoretically leading to more
effective actionable responses thatwillresultin
higheryieldsandincreasedprofitability.
TheRiseofMobileTechnologiesinFarming
Globally,the mobile phone hasbecome acrucialweapon within the modern
farmer’stechnologicalarsenal.Inagriculturalcontexts,mobilesare so much
morethantoolsformakingcalls,texts,andupdatingFacebookstatuses.