Basketball Proposal for Bad Bunny

1. To: Benito Martinez "Bad Bunny"
From: Alfred Ferrer
Date: December 10, 2021
Subject: Making Puerto Rico a better place through basketball
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Introduction
La Isla del Encanto as we love to call Puerto Rico known for its beautiful beaches, culture, and
music, I can go on all day pointing out all the positive elements of the island and end the
conversation with pride for being born and raised in Puerto Rico. But like many other places,
there's always the positive and the not-so-positive that many foreigners may or may not know
about our home, for example, corruption and crime rates that are rampantly increasing among
young adolescents and adults. But for every problem, we can present a solution and as it might
seem impossible to eliminate every crime-related activity in Puerto Rico I could say that
through this proposal we can change lives and present opportunities for those who can seem to
get themselves off the streets.
Background and Purpose
In a recent article from Metro. pr recent studies have shown that as of August 19, 2021, there
have been over 52 homicides more than last year and 23% of those assassinations were young
adults from the ages of 18 to 25 (Virella,2021). This unfortunate situation occurring in
Puerto Rico seems to increase as young adolescents have become more interested or found
themselves in need of getting involved in drug dealing and gang-related issues. This brings us to
ask ourselves how we can solve this problem? or how can we help these adolescents change
their ways and promote an environment of peace and unity by captivating their attention in a
way in which we can have them involved in our program in exchange to guiding them out of a
life of crime. Sports and arts and instruments that can be used to draw the attention of a
human being, almost everyone loves at least one type of sports, right? if not they might be
interested in music or any other art, so why aren't we utilizing instruments as a hook to work
with this specific population?
Proposed Plan of Action
The research found in Athleticbusiness.com speaks on how beneficial it can be for young adults
to get involved in sports especially when it comes to social development. A Cornell University
behavioral science professor has found that adolescents who participated in sports made better
employees later in life and had more career opportunities (Shield,2014). I am proposing a

2. basketball to take place in Residencial Luis Llorens Torres the largest housing program in Puerto
Rico, we would have teams from all around the island to represent their communities. Through
this tournament, we will be extending invitations to various sports agents and college
recruiters, we will also be carrying out job fairs. In exchange for their participation in our
basketball league, we will motivate them to volunteer with any of our community-based
activities and character counts workshops we will provide during this week. Not only this
project will benefit the community and participants but also your recently purchased franchise
Cangrejeros de Santurce, As mentioned prior, we would have teams representing various
sectors of Santurce as it will also create brand awareness and involvement in these
communities.
Schedule
Duration March 15 to 20, 2022
Media Day March 15, 2022
Workshops and job fair March 16, 2022
Tournament March 17 to 20, 2022
Staffing
I will be working directly in the implementation of this tournament's marketing, and media, I
have over 5 years of experience in community development programs and working in nonprofit
organizations such as Save The Children as well as implementing sports programs in these
communities since 2014. Tina Tirado is a psychologist that will oversee all extracurricular
activities for our participants such as workshops, volunteer programs, and job fairs. Tina has
over 10 years of experience working with young adolescents and has a Ph.D. in psychology.
Javier Melendez will be a program administrator; he has a bachelor's degree in business
management and over 5 years of experience working with companies as an administrator. We
will be having community leaders as well volunteering in our tournament.
Budget
Basketball Uniforms $16,800.00
Staff $5,000.00
Basketball referees $3,100.00
Score table officials $1,395.00
Photographer $1,750.00

3. Total costs $28,000.00
Authorization
I know that through your support we can change the life of many young adults and adolescents.
We are confident that through the sport of basketball, we can transform lives and promote
peace and unity all around different communities in Puerto Rico. We are aiming to implement
this program around March 15, 2022, it would be beneficial for us to have a response before
January 15, 2022. I am available to discuss any questions or concerns regarding this proposal
you may contact me at (787)527-2332 and my email is Alfredmanuel1@gmail.com always here
to serve.