Target Audience Research for Fader, Vibe and XXL magazine for my AS Media Studies Blog

1. TARGET AUDIENCE RESEARCH
A L E X I P A P H I T I

2. FADER MAGAZINE
Founded in 1999, The FADER is an award-winning publication published six
times a year. The editorial content focuses on music, style, art and
culture.
Gender
Male: 75%
Female: 25%
Age
Under 18: 3%
18-24: 18%
18-34: 67%
21-29: 38%
21-34: 50%
25-34: 50%
35+: 30%
21+: 94%
Median age: 31.1
Household Income
$40K: 81%
$50K: 78%
$75K: 62%
$100K: 44%
$125K: 33%
$150K: 24%
Median HHI: $92K

3. VIBE MAGAZINE
Vibe is a music and entertainment magazine founded by producer Quincy
Jones. The publication predominantly features R&B and hip-hop music
artists, actors and other entertainers.
Gender
Male: 51%
Female: 49%
Age
18-24: 24%
18-34: 37%
21+: 94%
35+: 30%
Median age: 34
Race
Black/African
American: 62%
White: 24%
Spanish/Hispanic/
Latino: 13%
Asian: 3%
Other: 11%

4. XXL MAGAZINE
XXL is an American hip hop magazine, published by Townsquare Media, founded
in 1997.
Gender
Male: 78%
Female: 22%
Age
Under 18: 6%
18-20: 11%
21-24: 21%
25-29: 29%
30-34: 16%
35-39: 11%
40-49: 5%
50+: 1%
21+: 83%
Median age: 27
Race
Black/African
American: 67%
White: 18%
Spanish/Hispanic/
Latino: 19%
Asian: 1%
Income
Medium: $47,007
Average: $56,571

5. MY TARGET AUDIENCE
From the research that I have carried I have found that the main
audiences are males in the late teens and twenties & the colour
schemes and house styles are influenced by this. For my magazine, I
will aim it at 18-30 year olds, however my target audience will be
targeted towards both male and female rather that merely focusing on
males.