Grandomastery is a platform that aims to address various problems with modern courseware by providing randomized creative thinking exercises. It generates unique tasks using over 36 activity types and thousands of possible elements to avoid repetition. The platform is intended to improve skills like improvisation, abstract thinking, and creativity. It also aims to be accessible across devices without internet. Future plans include optimization, expansion to other languages, and monetization through various premium services and products.

1. GRANDOMASTERY PITCH DECK
hello@grandomastery.com
www.grandomastery.com

2. PROBLEMS OF MODERN COURSEWARE
● Predominance of tasks, prioritizing "correct" and "rational" answers above all else;
● Overly cut and dried topics and visuals, absence of newly-emerging themes in
textbooks;
● Limited speaking exercises and discussion-related activities;
● Abundance of characterless stock photographs merely for filling up empty space and
adding a "modern" appearance;
● Difficulty faced by students in the elimination of the odd options in tasks, with a preference for
selecting humorous and unconventional choices, resulting from a strong desire to avoid
mundane "correct" answers.

3. ● Strict adherence to a course framework, resulting in educators’ negative reactions,
especially when students struggle with exercises that teachers have nearly memorized;
● Textbooks becoming the sole tools utilized by teachers, along with dull PowerPoint
slides containing visually jumbled materials and resulting in a loss of students’ interest
and motivation;
● Lack of creativity or attention grabbers in exercises with predesigned correct answers;
● The failure of a vast majority of online ESL resources to meet even minimum design
standards, often incorporating Word Art from Word 97, Comic Sans et c.
PROBLEMS OF MODERN COURSEWARE

4. ● Excessive formalism and instructiveness of textbooks and tests;
● The dominance of sterile and "safe" topics;
● Fatigue among teachers due to the rigidly defined structure of textbooks and
repetitiveness of just a dozen of themes year after year;
● Copyright violations, source link omission, and poor design of content created and
shared by teachers on major platforms;
● Communicative approach, causing a restriction on freedom of speech, prompting
experts to suggest replacing it with systematic language teaching. However, the latter is
currently almost absent.
PROBLEMS OF MODERN COURSEWARE

5. ● The current labor market has placed a greater emphasis on creativity skills, which can be
attributed in part to the modern PISA test that assesses creative thinking abilities;
● Most cognitive function improvement materials prioritize neurobics, neglecting exercises that
enhance creativity, abstract thinking, and higher-order thinking;
● Trainees exhibit low resistance to premature closure, i.e., they struggle to remain open
and to avoid jumping to conclusions hastily;
● Absence of sustainable cross-platform resources that can be equally practiced as a
board game, without Internet Access.
PROBLEMS IN CREATIVITY DEVELOPMENT

6. SOLUTION
● A regularly-updated platform with hundred
thousands of randomized tasks intended for
different levels and goals;
● Unique integrative thinking exercises, suited not
only for learners of English as a foreign language,
but also for native English speakers willing to
improve their improvisation skills and
spontaneous speech;
● Non-standard exercises designed as well to
evaluate creative abilities of candidates in an
interview. Such exercises are not only
stress-relieving, but they also allow participants to
demonstrate their integrative thinking skills.
Grandomastery

7. ● At present, Grandomastery has 36 activity types,
each consisting of multiple elements that can be
randomized to create unique combinations every
time the activity is initiated. With thousands of
entries for each element, the platform can
generate an infinite number of tasks altogether.
● The entries contain either 100% authentic
human-made materials or public domain
resources, such as “Random Images”;
● Grandomastery is an ever-growing platform
since user-submitted content is regularly reviewed
and added;
● New authentic activities appear every month.
SOLUTION

8. HOW IT WORKS
Random Mode
produces infinitely
generated activities in
random order,
depending on preset
occurrence ratio
(weights)
Cycle Mode initiates
a finite cycle,
generated from all
(currently) 36 types of
activities.

9. HOW IT WORKS
● Grandomastery emphasizes the principle of bisociation, which involves connecting different planes,
such as art, science, and humor;
● Bisociation occurs when seemingly incompatible planes overlap unexpectedly;
● The platform aims to remove constraints and encourage participants to consider various
phenomena that often include negative, neglected or avoided social constructs;
● Activities can be completed on the phone, desktop, smart TV, or projector. The responses could be
recorded using inbuilt audio recorder;
● While MVPs often have rudimentary or limited content, Grandomastery, as an MPP (Minimal
Perfect Product), provides materials that allow for uninterrupted task completion for thousands of
hours with versatile unpredictable fun content.

10. Spectrogram, available on every
activity page, is a game designed to
help participants take control of their
pauses and eliminate plague
words during monologue narration.
The game has five difficulty levels
that correspond to the allowed
pause duration, and if a pause is too
long, a "Game Over" dialogue
appears. This game has proved
highly beneficial for students who
want to practice IELTS and TOEFL
speaking tasks on their own.
HOW IT WORKS

11. USP & MARKET VALIDATION
● Unpredictable serendipitous results, conducive to ad-hoc discoveries;
● As a kind of vade-mecum, Grandomastery aims at providing a resource for those interested in
practising and teaching integrative, productive, and higher-order thinking;
● Students are no longer expected to assume the responsibilities of instructional designers from
the very first stage of language learning;
● It is inherent in learners to create their own unique verbal works of art and not just copy what
already exists;
● Users tend to perform unstandardized tasks in a funny, absurd, and eccentric manner —
turning grandomastery activities into an insightful learning experience.

12. USP & MARKET VALIDATION
● Grandomastery's activities are presented without visual clutter;
● Grandomastery content has been developed by a human, not AI, thus it guarantees maximum
relevance, yet it could be enriched using AI if necessary, thus the project will never be fully
replaced with AI.;
● Relevant visuals are only used when absolutely necessary;
● Grandomastery activities include supporting structures for students to boosttheir cohesion.;
● The activities are designed to avoid unwanted repetitiveness in training;
● Grandomastery serves as a complementary educational and entertaining tool which may as
well be a “filling” exercise in the classroom, it may take as much or as little time as necessary
and it doesn’t interfere with traditional courseware.

13. ● Grandomastery, as an accredited CPD platform, grants certificates to our experts, trainees,
partners, educators, and active members;
● accredible.com service is used, allowing instructors to upload the Grandomastery certificates
they register with Grandomastery.com on linkedin and other social media sites with a single click;
● Grandomastery has shown that edutainment is not always about gamification, it is not always about
online awards, animated effects, and augmented reality;
● Simultaneous first-time viewing of an activity by the teacher and student reduces the disparity in
their perceptions of the displayed information;
● Grandomastery facilitates the teacher's understanding of the student's perspective.
USP & MARKET VALIDATION

14. MARKET ADOPTION (USE CASES)

15. One of the additional objectives is to optimize the official Grandomastery application, which is currently
available on Google Play as a web-based Android application adapted to a broad spectrum of devices.
FUTURE OPTIMIZATIONS

16. The Grandomastery AI Chat Bot is programmed to provide prompts and suggestions for even the most
difficult Grandomastery tasks upon request.
FUTURE OPTIMIZATIONS

17. FUTURE OPTIMIZATIONS
Updating the design to Web 3.0 look
Updating the design to Web 3.0 look (one of
possible drafts)
Current Grandomastery Design

18. FUTURE OPTIMIZATIONS
● Localization and translation of Grandomastery content into several languages, including Dutch,
Spanish, Chinese, German, and others;
● Generating a hall of fame, ratings, and user-submitted content evaluation system;
● Finalizing and promoting board games based on Grandomastery Activities;
● Launching a pre-designed subscription-based premium version of Grandomastery.

19. A further objective for future
optimization efforts is to
enhance and promote the
ESL Treasures society.
ESL Treasures is a
Grandomastery-based
society that allows creators
of lesser-known ESL
resources to submit their
projects, receive awards and
recognition, and improve
their visibility in the field by
becoming ESL Treasures
winners.
FUTURE OPTIMIZATIONS

20. BUSINESS MODEL
● Grandomastery Premium version for trainers and trainees with even more tasks and
the ability to select certain groups of tasks for randomization;
● Official Grandomastery tutors may be subject to a membership fee;
● Sales of printed versions of Grandomastery resources, including Grandomastery board
games, emoji cubes/cards, abstraction cards et c.;
● Selling Grandomastery courses for trainees and trainers on EduX, Udemy and other
platforms;
● ESL Treasures members may be required to pay a membership fee for the organization
to feature monthly posts about them in their journal and social media;
● Marketing the Grandomastery Creativity assessment package to HR agencies.

21. BUSINESS MODEL
● Grandomastery Social Media will earn additional revenue through the publication of new
and innovative videos with the completion of Grandomastery tasks;
● Grandomastery has the potential to organize events in its own name that would bring
together all its enthusiasts. These events could include intellectual nights and parties,
which could also be live-streamed/televised;
● Grandomastery might eventually begin selling its merchandise featuring bizarre excerpts
from its collection;
● The Grandomastery journal will offer authors of various educational or creative projects the
opportunity to post articles aimed at promoting their ideas, products, or services for a fee.

22. BUSINESS MODEL
Major Sources of Income

23. BUSINESS MODEL
Premium Corporate
Starter
● access to all
activities in basic
mode with a
limited number of
variations;
● access to basic
tutorials;
● support.
● access to all
activities with a
complete range
of variations;
● access to all
tutorials and
printouts;
● priority support.
● access to all activities with
a complete range of
variations;
● tailor-made solutions;
● training sessions;
● access to video tutorials;
● customizable scripts on
demand;
● personalized support.
Free $29.9 $299
Proposed Plans

24. BUSINESS MODEL
Operational Expenses

25. Grandomastery is an impressive way to take advantage of using your vital experience as an
adult to take advantage of what you are good at, or to try to improve on the parts you are not
especially good at, as a way of improving not only your language but your skills as a whole.
Tip for the users when they get stuck with an exercise: this kind of exercise is very similar to
those actors use for improvising: "Never be afraid of building connections and avoid trying to build
only those that may sound 'right' for the majority". "Right for everyone" doesn't exist and is very
uninteresting.
As long as they are saying things that make sense in a language, everything else is always
possible and beautiful. Plus, the best creations come from things that didn't make any sense at
first. These are exercises only for them. And things get much funnier the craziest we leave them to
be. The freer they let themselves be, the better connections they will build. Day after day, the
connections are built until words, sentences and paragraphs resonate in their everyday life. This
resonation is the real trigger.
I think Grandomastery is exactly that, a tool to build a resonation.
Cristina Navales, Scenes of Life Founder
USER TESTIMONIALS

26. I recently tried out the Grandomastery platform and was pleasantly surprised. At first glance, the
site's design is unremarkable compared to the visually stunning materials we're used to seeing.
However, the site's content is a true gem for those who are ready to engage in critical and
creative thinking.
The platform features only two buttons, RANDOM and CYCLE, but they provide users with
unexpected and extraordinary tasks that have no right or wrong answers. Instead, users are
encouraged to answer in a way that pleases them. I find this approach very inspiring and often
find myself returning to the platform to press the buttons and marvel at the creativity of the
tasks.
One of the obvious benefits of Grandomastery is that there's no need to prepare for the tasks
since they're all random. In fact, it's impossible to prepare for them.
Vera Ermolaeva, ESL Expert
USER TESTIMONIALS

27. Dear Alexander Popov,
This website is... more than awesome. I will share it with
my colleagues. I think with Grandomastery you have
made a lot of teachers' life a lot easier - and of course,
making a lot of games around pub tables possible. :D
P.S: You have developed this website (I mean, the
algorithm and the content and the idea) ALONE? Wow.
Shows an abundance of creativity and hard work.
Noémi Dolinka (Influencer, Language expert)
USER TESTIMONIALS

28. TEAM
Alexander Popov
A TESOL certified English educator and resource
specialist with a Master's degree in Language
Teaching Methods and eighteen years of
experience;
The founder and lead instructional designer of
Grandomastery, a CPD accredited
Design Thinking platform for Advanced and
Proficient learners of English.
A Global English Influencer, a member of
hundrED and International Professors Project.
wa.link/grandomastery
+54 1138242352
hello@grandomastery.com