2. Tattle Solutions
Outdated and time
consuming
Scarring and fabricated
Too long and off
premise
One-sided and biased
Real-time feedback analysis
Constructive and private
feedback
4 quick questions at the
point of sale
Constant and all
encompassing
Problems Solutions
3. The Tattle Vision
We provide merchants with actionable customer
feedback insights into their internal operations and
generate repeat revenue through deals
Tattle is the real-time, constructive, and
incentivized version of the customer comment
card
Tattle empowers merchants to increase the
overall value of their business through real-time
customer feedback
4. How Tattle Works
Customers submit short surveys through their Tattle app in
exchange for deals to be redeemed at next visit
Tattle App Merchant Account
Merchants receive real-time, actionable feedback data in
their merchant account used to increase the value of their
business
5. Pilot Location: Burger Creations
Burger Creations Manager: Needed insights on staff
attentiveness, speed of service, and
presentation and temperature of
meal
Tattle Impact: Collected 35 feedback
submissions and derived insights against
these specific categories
Business Value: Customer service
improved and $100 generated
through 8 repeat purchases
6. Tattle Progress to Date
Customers: 8 restaurant locations in total; seeking to
validate Tattle’s application in the beauty services, retail,
gym, and car dealership industry
Customer Feedback: Overwhelmingly positive reviews
from our clients.
Users: 200 in total; user base exponentially increases with
each succeeding merchant sold
Product: We are a working prototype. For users, we have a
mobile app for both iOS and Android. For merchants, we
have a back-end PHP coded merchant account.
7. Market Opportunity: Customer
Experience Management
$1.28-Billion in US
CEM Market
2012
$2.68-Billion in US
CEM Market
2017
CEM is a solution organizations use to interact with
their customers to understand their experiences
related to specific products and services
8. How We Will Make Money
Quick Service, Fast Casual,
Casual Dining:
85% of industry revenue
Market Size:
Comprises 850,000 of 900,000
total locations
Pressing Problem:
50% closure rate after 3 years
Restaurant Loyalty
Market Share:
15
locations/month/salesperson;
162 locations annually = .02%
of market
Merchant Subscription:
$100/month; $1,200 Annually
Annual Revenue:
$117,000
Sales Rep Salary:
$35,000
Sales commission:
31%/month/location
In-Store Marketing:
$10/location
Employee Benefits
$7,000
Annual COGS:
$71,000
Restaurant
Market
Tattle’s
Opportunity
Gross
Margins
9. Year-One Financials
Term: $150,000 at $1,500,000
Funding Funding Amounts
Founder Salary & Benefits $65,000
Business Development Associate
Salary & Benefits
$40,000
Programming and Development $30,000
In-Store Marketing Materials $5,000
Hardware & Travel $5,000
Office/Incubator Space $10,000
Total $150,000
10. Strategic Relationships
Acquisition discussions with NCR
since the ideation phase
Aloha owns 45% of the POS
market
NCR seeking to acquire mobile
technology companies in the
retail/specialty retail space to
increase engagement with patrons
Aloha meets customer feedback,
Tattle meets purchase history data
Meeting for in coming months for
further direction
11. Management Team
Founder/CEO: Alex Beltrani
University of Michigan, BA Economics in 2010
Vast start-up experience in sales strategies, business
development, process improvements, and in-depth
knowledge of the local advertising market
Marketing: Joseph Kaufman
Quinnipiac University, B.S. Marketing in 2009
Experience in business development, digital
marketing strategies, partnership development,
and direct sales strategies.
The customer feedback problems are highly pervasive for local businesses.
The paper-and-pen customer comment card process is outdated, time consuming, and static; questions are not readily subject to change, feedback is not made actionable, and customers are not incentivized to submit their feedback.
Yelp does not seek to provide merchants with useful feedback to help improve upon operations – Yelp exists as an online, public forum for patrons. Due to the eccentric and fabricated nature of Yelp reviews (30-40% of Yelp reviews are fabricated), merchants cannot rely on this feedback to pinpoint which internal operations need attention and which do not.
Traditional means of collecting customer feedback through the web, such as Survey Monkey, are long and drawn-out and provide little incentive for the customer to participate. Furthermore, mystery shoppers do not provide a constant pulse on operations within a local business as these reviews are conducted sparingly. Conclusively, one mystery shopper’s experience cannot be used to encapsulate the experience of all patrons.
This is WHAT Tattle does. HOW Tattle drives the results above is through our mobile app and SaaS platform that offers an incentivized customer comment card process, rewarding users with deals for their feedback and providing businesses with actionable insight into their operations. Tattle enables local merchants to survey their customers to obtain constructive, quantifiable feedback, while customers are incentivized to return for repeat purchases through earned deals.
Tattle will operate within the Loyalty market. Currently, there is no product like Tattle on the market to draw an exact market opportunity – however, similar parallels exist between Tattle and Belly (a customer loyalty mobile technology).
Over the last few months, Tattle has been on-boarding Belly’s client base, driving merchants to cancel their Belly account and adopt Tattle. This swing in momentum has informed us of both the market most accepting of Tattle as well as the potential for growth. Currently, we have had the most interest from restaurants operating Belly, however Belly’s reach extends to all local businesses, which is where Tattle has also seen strong interest.
We believe our low hanging fruit is the restaurant market, specifically the Quick Serve, Fast Casual, and Casual dining joints, as they comprise our current customer base. Due to the growth of Belly over the last 3 years, we see great opportunity to steal market share by inserting a more dynamic product into their customer’s locations.
Our sales approach, will be through direct sales; hiring a sales person to take on a territory and holding him to a 15 locations/month quota. Over the course of the year, the sales person will generate $117,000 in revenue on a $30,000 salary. Margins will remain exceptionally high as we hire recent college graduates and provide $10 of Tattle marketing material per location to attract customers to submit feedback.
