Helex Marketing & Communications is a full-service marketing firm that specializes in Integrated Marketing Communications (IMC) campaigns. They work with clients to create customized IMC strategies, implement marketing channels, and monitor effectiveness. Helex helps maximize clients' online and offline brand presence through consistent messaging to increase sales and raise brand awareness within their target markets.

1. What is it and why is it important?
Helex will work directly with
your companies Marketing/PR/-
Sales department to create an
individualized Integrated
Marketing Communications
(IMC) campaign. We will then
manage, track, analyze, and
change your unique strategy as
we all see fit to maximize results.
What message are you sending
clients or consumers with both
your off-line and on-line
presence? Is it consistent? Is it
relevant? Most importantly, does
it produce sales? Ask yourself
these important questions. In
today’s digital world, your brand
image and how you
communicate with your buyers
may be the only thing that
separates you from competition.
Are your advertising channels
clear and defined? What is your
strategy of deployment into new
media segments? Let Helex help
you manage and grow you
advertising channels while
avoiding some of the headaches
that develop with trying to
manage it yourself while you are
also running the business. Helex
will be the asset that makes you
heard and seen by your target
market.
Helex Marketing & Communications is a full-service marketing and communications firm
that specializes in producing, implementing and monitoring Integrated Marketing
Communications campaigns. We work with small to mid-sized companies that wish to
maximize their off-line and on-line presence and efficiently utilize marketing dollars to
increase return on investment (ROI) and brand awareness.
Marketing is the management process through which goods and services move from concept to consumer. It
includes the coordination of four elements called the 4 P’s of marketing: (1) Identification, selection and development
of a product, (2) determination of it’s price, (3) selection of a distribution channel to reach the customer’s place, and
(4) development and implementation of a promotional strategy.
So.....You are thinking what exactly does this mean? Well, first of all we need to make one thing is completely clear.
Marketing has nothing to do with the sales of a product. In fact, it’s only concern (and ours as well) is to create an
insatiable demand for your product. While we are doing that, we will also help you define and create avenues for
people to give you their money (sales). The concept is quite easy, however the execution can be tricky. Let Helex
manage this portion of your business for you. After all, it is what we do for a living!