What is New Marketing?

     Mike Lewis | BMA Boston | @bostonmike
        michael.lewis@thebmaboston.com
New Technologies
Internet Based


                  A Town in New Hampshire
    Viral


  Reaching New Consumers
         ...
New Marketing is a new way of doing
   business allowing you to reach new
  customers using new, viral, Internet-
based te...
Ann Handley
Chief Content Officer
MarketingProfs




Tom Boyle
VP of Segmentation
Computer Associates




Carol Meyers
Chie...
New Marketing is about listening to your customers.
It’s a philosophy that incorporates a mix of new and old
approaches, s...
New Marketing Learnings




  (1) More than technology; may involve old techniques
   (2) It’s about listening and dialog,...
One other point:


The goals of marketing
  have not changed
Mike Lewis | @bostonmike
michael.lewis@thebmaboston.com
What is New Marketing? nms08
What is New Marketing? nms08
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What is New Marketing? nms08

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Interviews available at http://tinyurl.com/4zvk75. Presentation from New Marketing Summit 2008 #nms08.

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What is New Marketing? nms08

  1. 1. What is New Marketing? Mike Lewis | BMA Boston | @bostonmike michael.lewis@thebmaboston.com
  2. 2. New Technologies Internet Based A Town in New Hampshire Viral Reaching New Consumers New Business New way of doing business
  3. 3. New Marketing is a new way of doing business allowing you to reach new customers using new, viral, Internet- based technologies that is better than the old marketing...
  4. 4. Ann Handley Chief Content Officer MarketingProfs Tom Boyle VP of Segmentation Computer Associates Carol Meyers Chief Marketing Officer LogMeIn Denis Pombriant Principal Beagle Research Sarah Hamilton Dir of Product Marketing RSA Securities Chris Selland VP of Bus Dev EasyLobby.
  5. 5. New Marketing is about listening to your customers. It’s a philosophy that incorporates a mix of new and old approaches, strategies and/or tactics to connect with quot;newquot;, elusive and empowered consumers.
  6. 6. New Marketing Learnings (1) More than technology; may involve old techniques (2) It’s about listening and dialog, not “broadcasting” (3) Measuring the right things is better than everything (4) Extends beyond the marketing department (5) Not “one-size fits all”; no standard blueprint
  7. 7. One other point: The goals of marketing have not changed
  8. 8. Mike Lewis | @bostonmike michael.lewis@thebmaboston.com

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