4. Customize url
Customizing
the
Camp
ChiMer
URL
will
make
the
search
process
quicker
and
easier
for
the
target
audience.
The
recommended
URL,
CampChiMer.com,
will
look
more
appealing
on
marke>ng
material
and
is
more
memorable.
5. We
recommend
using
Google
AdWords
as
a
way
to
boost
the
search
engine
op>miza>on
for
the
Camp
ChiMer
landing
page.
Search
engine
op>miza>on,
or
SEO,
is
important
because
it
will
improve
the
visibility
and
credibility
of
Camp
ChiMer’s
website.
By
op>mizing,
the
website
will
be
placed
at
a
higher
ranking
on
search
engines,
bringing
more
traffic
to
Camp
ChiMer’s
website.
SEO
helps
the
message
of
Camp
ChiMer
to
be
directed
towards
the
specific
target
audience
of
Camp
ChiMer.
The
correct
use
of
keywords
and
subscrip>ons
to
local
search
engines
are
key
to
connec>ng
with
the
target
market.
Google
AdWords
is
a
tool
to
narrow
down
targeted
website
visitors
using
paid-‐for
keywords.
You
only
pay
when
clicks
someone
on
your
ad
to
visit
your
website.
Users
set
their
own
budget,
so
costs
depend
on
what
you
are
trying
to
accomplish.
Because
RMHC-‐KC
is
a
non-‐profit
organiza>on,
they
can
apply
for
Google
Ad
Grants
and
receives
$10,000
a
month
to
use
for
their
AdWords
campaign.
The
next
slide
shows
a
list
of
keywords
we
believe
people
are
using
when
searching
for
a
camp
that
specializes
in
kidney
disease.
We
>ed
these
keywords
with
geographic
modifiers
surrounding
Missouri
because
we
know
not
many
campers
will
be
aTending
from
the
West
and
East
coast.
Nega>ve
words
are
words
to
exclude
from
your
AdWords
campaign.
An
example
of
this
would
be
when
someone
goes
to
Google
and
searches
“Summer
camps
for
children
living
with
cancer.”
Because
Camp
ChiMer
does
not
specialize
in
that
field,
we
do
not
want
its
Google
Ad
to
appear
as
a
search
result.
That
would
waste
money
and
throw
off
the
Google
analy>cs.
Google Adwords
6. Keywords
Geo
Loca2on
Nega2ve
Words
Summer
Camp
for
Kids
With
Kidney
Disease
Midwest
Cancer
Camps
for
Kids
with
Kidney
Transplant
Kansas
City
Boys
Only
Free
Camp
for
Kids
with
Kidney
Disease
St.
Louis
Girls
Only
Camps
for
Chidren
on
Dialysis
Wichita
Sports
Camps
for
Kids
on
Dialysis
Overland
Park
Church/Religion
Hemodialysis
Summer
Camps
Excelsior
Springs
Day
Camps
Hemodialysis
Camps
Missouri
Arts
Ronald
McDonald
House
Camps
Kansas
Educa>on
Ronald
McDonald
Camps
Ronald
McDonald
Camp
ChiMer
RMHC
Camps
Children's
Mercy
Camps
For
Kids
Nephrology
Camps
for
Kids
Nephrology
Camps
for
Kids
Camp
ChiMer
Google Adwords
8. Localeze
is
the
#1
data
distributor
in
the
U.S.
It
can
help
you
build
a
solid
core
of
cita>ons
and
help
manage
your
lis>ngs
on
the
web.
When
you
have
various
informa>on
that
needs
upda>ng
(phone,
address,
etc.),
you
can
edit
this
informa>on
within
Localeze.
Localeze
will
then
push
this
out
across
the
local
search
ecosystem
(shown
in
infographic)
including
major
search
engines
like
Google,
Bing,
Yahoo
and
other
local
info
providers
like
Yelp
and
GPS
systems.
This
allows
you
to
update
informa>on
on
one
placorm,
instead
of
many.
However,
it
is
very
important
that
you
s>ll
claim
your
major
lis>ngs
including
Google,
Bing,
Yahoo
and
Yelp
and
op>mize
individually
with
photos,
videos,
etc.
Paid search
9. Another
placorm
to
reach
your
audience
is
to
subscribe
to
camp
lis>ng
directories
online.
Many
parents/guardians
use
these
to
search
for
the
best
possible
camp
for
their
child
and
many
of
these
directories
contain
health
related
camp
lis>ngs
similar
to
Camp
ChiMer.
Naviga>on
to
these
specialized
camps
is
easy
to
do.
One
camp
directory
that
we
found
beneficial
is
Summercamps.com.
Ader
looking
at
their
package
deals
for
lis>ng
your
camp,
we
decided
the
best
deal
would
be
the
Premium
Package.
Listed
below
is
what
your
lis>ng
would
include
and
what
it
could
look
like
Subscribe to camp directories
10. Free local business pages
Google
My
Business
is
a
free
program
that
connects
you
directly
with
customers,
whether
they’re
looking
for
you
on
search,
Maps
or
Google+.
It
allows
you
to
enter
contact
informa>on
about
your
business
and
select
keywords
that
narrow
viewer’s
searches.
This
program
helps
customers
find
your
business
faster
and
easier.
Other
free
lis>ng
op>ons
through
search
engines
include
Yahoo
Business
&
Bing
Places.
This
is
what
a
poten>al
Google
My
Business
page
would
look
like.
Once
you
enter
all
your
required
informa>on,
Google
My
Business
takes
this
informa>on
and
creates
a
snapshot
on
the
right
side
of
Google’s
search
result
page,
allowing
for
easy
and
quick
access
to
your
site.
When
crea>ng
a
Google
My
Business
page,
it
automa>cally
creates
a
Google+
Page.
11. Free local business pages
Google+
is
another
placorm
to
engage
with
your
audience.
Similar
to
Facebook,
Google+
allows
you
to
share
posts,
upload
photos/videos
and
allow
viewer’s
to
connect
instantly
to
your
business’s
loca>on
using
Google
Maps.
12. Website redesign
Upda>ng
the
Camp
ChiMer
website
will
help
hold
its
audience's
aTen>on,
bring
more
viewers
to
social
media
pages,
increase
communica>on
and
result
in
more
sign-‐ups
for
camp.
Although
Camp
ChiMer
is
a
camp
specifically
geared
towards
children
with
kidney
disorders,
it
s>ll
holds
the
same
quali>es
and
ac>vi>es
any
other
camp
would
provide;
safe
and
fun
experience
for
children
to
grow
and
build
las>ng
rela>onships.
Camper’s
ages
9-‐17
fall
into
the
millennial
category.
What
is
one
thing
millennials
are
known
for?
Being
digitally
savvy.
Not
only
will
parents
be
viewing
Camp
ChiMer’s
website,
but
so
will
children.
By
crea>ng
a
site
that
has
the
impera>ve
informa>on
on
it,
but
is
also
visually
appealing,
we
will
expect
posi>ve
feedback
from
parents
and
children
alike.
We
designed
two
op>ons
that
could
improve
the
overall
look,
which
could
help
viewers
engage
with
the
site
for
an
extended
period
of
>me.
Current
Camp
ChiMer
webpage
14. Multiple Page Website redesign
We
designed
a
poten>al
home
page
for
a
mul>ple
page
website
for
Camp
ChiMer.
When
clicking
on
a
naviga>onal
element,
viewers
would
be
directed
to
another
page
within
the
website.
We
kept
the
kid-‐friendly
colors
from
the
logo
and
used
the
same
stock
photo
of
children
at
the
top.
We
decided
to
use
less
content
on
this
page
and
let
the
design
speak
for
itself.
Right
away,
viewers
can
read
the
Camp
ChiMer
mission
statement
and
understand
whom
the
site
is
targeted
for.
