Many e-commerce business owners are already aware of the need to have a social media marketing component to their online presence. And yet many owners have a tendency to overlook LinkedIn. Sure it’s Facebook and Pinterest that usually grab the customer’s attention but here’s how to make LinkedIn work for you.

1. HOW TO MAKE
LINKEDIN WORK FOR
YOU
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2. LINKEDIN
LinkedIn is a social media platform created for
business owners, professionals and other types
of industry workers. Think of it as your living
resume. People can browse your latest
projects, blog posts and sample work through
your LinkedIn profile. You get to maintain
professional contacts seamlessly and network
with industry peers to grow your e-commerce
business.
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3. ARE YOU ON
LINKEDIN?
Many e-commerce business owners are
already aware of the need to have a social
media marketing component to their online
presence. And yet many owners have a
tendency to overlook LinkedIn.
02

4. 03
LINKEDIN
BY THE
NUMBERS
450During the most recently
reported quarter, LinkedIn had
450 million members, up from
414 million members in the
preceding quarter.
Source: statista.com

5. WHAT'S IN IT
FOR YOU?
Leverage your contacts
Discover new markets, opportunities, talent
See what your peers are up to
Social networking
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6. MAKING IT
WORK FOR
YOU
Now that we’ve talked about the main reasons
why you want your LinkedIn profile polished
and up to date, here are four things you can do
to make LinkedIn work for you.
05

7. Invest in photography and professional copy.
The look of your profile should fit to that of your
larger online presence.
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Invest in high quality photography and
professional copy. This is a must for
e-commerce owners. The look of your profile
and its tone should be a seamless fit to that of
your larger online presence.

8. A+
Be a good community member. Invest time each
week into liking, commenting or sharing your
thoughts on topics or posts.
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Be a good community member. Invest time
each week in liking, commenting or sharing
your thoughts on topics with the groups you
join and with the people you’re friends with.
Even something as simple as “great tip you
posted here, Marie” can go a long way in
building professional relationships.

9. Don’t hesitate to ask for an introduction!
Building your network is what LinkedIn is all
about.
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Don’t hesitate to ask for an introduction! After
all, building your network is what LinkedIn is all
about. Create the habit of checking your
network of friends whenever you need a
professional recommendation or expert to
consult with.

10. Ask for help. You’ll be surprised at the
innovative solutions and wealth of expertise
people are willing to share.
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Even if it’s on a topic you are well versed in,
there’s no harm in seeing how others do it and
you might even end up being thought of as an
expert in your field. Sharing your own insights
when others post questions also builds your
own online credibility.

11. THANK
YOU!
Now that we’ve covered the reasons why you want LinkedIn
as an integral part of your social media strategy, it’s time to
go out there and make your presence known among your
peers.
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FIN
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