This presentation provides guidance on analyzing placement and search term reports from Amazon, including downloading reports, creating pivot tables from raw data, generating graphs from pivot tables, and analyzing findings and recommendations. The presentation instructs users to sort customer search terms and ASINs from search term reports, create pivot tables from the sorted search terms, and analyze which keywords have high searches and conversion rates.

1. SAMPLE PLACEMENT AND
SEARCH TERM REPORT
B Y : L A N U Z A , P H O E B E A L E T H

2. WELCOME TO MY
PRESENTATION!
Thank you for taking the time to
take a look in this presentation.

3. DOWNLOAD THE
PLACEMENT REPORT FIRST

4. CREATE A PIVOT TABLE
FROM YOUR RAW DATA

5. CREATE A GRAPH FROM THE DATA OF
YOUR PIVOT TABLE

6. ANALYZE AND LIST DOWN YOUR
FINDINGS AND RECOMENDATION

7. SEARCH TERM REPORT
01
Download the search term
report under the
sponsored product.
Next is to sot the asins
from the customer search
terms
02
Create a pivot table from the
sorted Search terms only.
Next is to analyze which
keywords have high searches and
high conversion rate.
Follow the legend in highlighting
03
After sorting the search terms, sort
the Asins next.
Analyze which keywords have high
searchers and a high conversion
rate.
Follow the legend in highlighting

8. THANK YOU!!