Ticket pricing is the top factor influencing moviegoing choices due to many entertainment options and digital content accessibility. Variable pricing could increase theater profits instead of the standard pricing model. FlexyMovies proposes Smart Moviegoing solutions like dynamic pricing, pre-purchasing passes, allowing audiences to select movies for limited screenings, and day-and-date premium video-on-demand releases to make the moviegoing experience more convenient and affordable. Their case studies show these methods can boost box office returns for different types of films.

2. Why Smart Moviegoing™
• Ticket price is the number one variable for moviegoing
choices, based on the great amount of available
entertainment possibilities and accessibility to content due to
digital disruption: unsold theatrical inventory averages 70%
– “We explore the justifications for uniform pricing in the industry and show
their limitations. We conclude that exhibitors could increase profits by
engaging in variable pricing (…)” – B. Orbach, L. Einav (2007)
– “This is a pricing model which makes no sense, and I believe the entire
industry should revisit it.” – E. Bronfman Jr., CEO of Seagram (Universal’s
parent company) (1998)
– “The exhibitors generally consider demand to be relatively inelastic. The
question is whether they have tested this hypothesis with price changes for
films of different quality.” – Conant (1981)
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3. Innovation in film distribution
3© 2017 FlexyMovies - Smart Moviegoing™
Consumer as
center of
moviegoing
experience
Moviegoer
Offering new
solutions to
enhance the
moviegoing
experience
Strategy is
devised
according to
each film’s
target audience
and business
plan
As a result
distributors and
exhibitors enjoy
higher attendance
and revenue

4. Solutions
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FlexyMovies
Smart Moviegoing™
FlexyMovies
PASS
FlexyMovies
DEALS
FlexyMovies
TOD
FlexyMovies
PREMIUM
VOD

5. FlexyMovies DEALS
‘How much are you willing to pay?’
• Moviegoer will enjoy reduced price and rewards,
using either actual currency or FlexyCoins™ if she
pre-purchases up to 24 hours in advance
• Then 2 hours before the show, the price will be
dynamic again depending upon seats availability:
reduced if inventory is substantially stable, higher
if only 10% of seats are empty
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Goal
 To incentivize advance purchases
 To lower the risk for distributors and stabilize attendance
 Particularly effective for event theatrical releases

6. FlexyMovies PASS
‘Go see it now in theatres’
• Content is released in partnership with a
subscription-based service in advance or
exclusively and therefore the ticket is paid for
by the service itself and free of charge for the
moviegoer
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Goal
 To access to a large number of subscribers with high likelihood to
go see the film
 To access to big data concerning moviegoing for a specific film
and utilize throughout the following windows

7. FlexyMovies TOD
‘Get the movie you want at your local theatre’
• Moviegoers can pick the movie they want to
see and promote an event at their favorite
locale theatre
• The screening kicks in once and only if enough
people reserve their seats
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Goal
 To increase accessibility to content in theatres
 To exploit niche markets
 To optimize distribution measures such as per screen average

8. FlexyMovies PREMIUM VOD
‘Just watch it now’
• Moviegoer is able to watch the content she wants
wherever and whenever she wants
• How? Digital day-and-date not only for limited and
platform releases using geoblocking but also Premium
VOD for wide releases
• Part of the revenue goes to theatres where the content
is still available
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Goal
 To increase accessibility to content
 To reduce piracy significantly
 To increase revenue in the black window

9. Case history 1
• First ever digital TVOD-theatrical day-and-date
releases in Italy: optimized marketing &
distribution spending
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Main partners:

10. Case history 2
• High grossing TOD releases in the United States:
– ‘Awake: The Life of Yogananda’
• 39,000+ tickets sold, 104 avg / screening
• $400k gross box office, 350+ screenings
– ‘Beyond the Mask’
• 74,000+ tickets sold, 112 avg/screening
• $750k+ gross box office, 650+ screenings
– ‘I Am Eleven’
• 19,000+ tickets sold, 134 avg/screening
• $210k gross box office, 140+ screenings
– ‘Girl Rising’
• Gathr Box office gross $1.75 Million
• 900+ Gathr screenings
• 160 avg. tickets per screening
• 145K+ Tickets Reserved
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Main partners:

11. Case history 3
• New models: dynamic pricing, Pass, PVOD
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Dynamic pricing
Well-known property, established fanbase
• $13k psa opening, widest: 37 theatres
• Total b.o. $725k, in release for 10 weeks
• Reward: paperback copy of book
Pass
Sundance hit, LA-based core audience, filmmakers community,
in target with MoviePass and Sinemia
• First week exclusive for MoviePass and Sinemia holders
• $15k psa opening, in release for 15 weeks, total b.o. $700k
PVOD
Festival hit, highly anticipated, great reviews,
mature target audience willing to pay for quality
content
Day-and-date at premium price in UHD more than
covered slightly impacted opening and final b.o.
$500k

12. Case history 4
• More art-house and genre event / limited /
platform releases in the United States and UK
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‘Dough’: $1.2M US b.o.
‘The Women’s Balcony’: $1.2M US b.o.
Main partner:
‘Kids in Love’: best UK
digital seller for 2
weeks
‘ROTF II’: top 50 UK
digital of 2016
Main partner:
Main partner:
‘The Salesman’: $2.4M US b.o. and Oscar for Best Foreign Language
‘Mustang’: $800k US b.o. And Oscar nominated

13. Case history 5
• Development, business planning, project
analysis and evaluation, marketing and festival
strategy, international sales and distribution
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14. Videos
• Smart Moviegoing™
• Talk ‘Cinema on Demand’
• Interview at LFF17
• Showreel
www.flexymovies.com
E: info@flexymovies.com
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