This ppt is all about the Practo Business Model. And contains the Key activities, Key partners, cost structure, revenue stream, etc. And this ppt is only for the purpose of a college project.

1. DIGITAL BUSINESS
PRACTO BUSINESS
PLAN

2. RESPONSIBLE BUSINESS
2
Practo services were focused on enrolling doctors. Soon after its inception, i.e. in 2009,
the company initiated B2B, SaaS management tool-Practo Ray to provide healthcare-
related information services of high usability and clinical importance.
It is a clinic management software based on cloud technology. Using the Practo Ray
software services, doctors can view digital health records, print e-prescriptions,
schedule appointments, generate e-bills, review patients and clinic analytics, etc.
Later on, in 2010, Turbodoc was renamed as Practo. In the year 2013, the company’s
founders launched Prato's website i.e., Practo.com as a doctor discovery platform to
facilitate customers to approach the right doctors instantly through the online medium.
Practo started expending in international countries in the same year and started its
operations in Singapore. Just 2 years after that, Practo became the largest e-clinic
management software platform provider in terms of its market share.

3. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
 Associated Labs
 Doctors
 Insurance Companies
 Advertisements and
Promotion
 Software Development
 Networking
For Patients
 Online Healthcare
search Facilities.
 Practo Plus
 Online Doctor
Consultation.
For Doctors and Clinics
 Practo Ray
 Practo Prime
 Practo Reach
 Practo Profile
For Hospitals
 Practo Insta
 Practo Qikwell
 Practo Querent
 Personal Assistance
 Automated Services
 Patients
 Clinics and Hospitals
 Pathology Labs.
 Website
 Practo App
 Staff
 Information Technology
 Website and Mobile
App.
 Social Media.
 Blogs.
 Technology
 Ad and Promotion Expenses
 Employee Benefits
 Finance Expenses
 Miscellaneous Expenses
 Sale of Software
 Consumer Transactions
 Advertisements
Practo DD/MM/YYYY X.YStartup NamePRACTO BUSINESS MODEL

4. VALUE PROPOSITION
4
FOR
CLINICS
FOR
PATIENTS
FOR
DOCTORS
• Online Healthcare
• Practo Plus
• Online Doctor
Consultation
• Practo Ray
• Practo Prime
• Practo Reach
• Practo Insta
• Practo Qikwell
• Practo Querent

5. KEY PARTNERS
5
ASSOCIATED
LABS
DOCTORS INSURANCE
COMPANY
ADVERTISEMENT
AND
PROMOTION
SOFTWARE
DEVELOPMENT
NETWORKING
KEY ACTIVITIES

6. KEY RESOURCES
6
WEBSITE
PRACTO
APP
STAFF
INFORMATION
TECHNOLOGY

7. CUSTOMER SEGMENT
7
PATIENTS
CLINICS
AND
HOSPITALS
PATHOLOGY
LABS
WEBSITE
AND APP
BLOGS
SOCIAL
MEDIA
CHANNELS

8. COST STRUCTURE
8
TECHNOLOGY
ADVERTISEMENT AND
PROMOTION EXPENSES
EMPLOYEES BENEFITS
FINANACE EXPENSES
MISCELLANEOUS
EXPENSES

9. 9
50%
REVENUE STREAM
SALE OF
SOFTWARE
CUSTOMER
TRANSACTION
ADVERTISEMENTS
PERSONAL
ASSISTANCE
AUTOMATED
SERVICES
CUTOMER RELATIONSHIP

10. o Practo is an app for Online booking appointment with a Doctor. It aims to Make
your clinic visits cashless, paperless and painless. It was founded by Abhinav Lal
(CTO) and Shashank ND (CEO) in 2008.
o Practo has over 4 million monthly users and 120,000 appointments booked every
month, with traffic growing at 24 per cent per month.
o For Doctors facing practice management software they offered two price points,
Rs. 999 and Rs. 1999 per month.
o The premium plan also includes a cloud telephony-based IVR system for doctors.
Practo is funded by 11 investors. Trifecta Capital Advisors and Tencent Holdings
are the most recent investors.
10
SUMMARY

11. THANK YOU