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Speaker Speech Audience
SENDER
• ATTITUDE
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• KNOWLEDGE
• NATURE
• SKILLS
MESSAGE
• ELEMENT
• CODE
• LANGUAGE
CHANNEL
• 5 SENSES
• MEDIUM
RECEIVER
• ATTITUDE
• CULTURE
• KNOWLEDGE
• NATURE
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INFORMATION
SOURCE
MESSAGE
TRANSMITTER
SIGNAL’S
TRANSMITTED
CHANNEL
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RECEIVED
RECEIVER
DECODED
WHO
SAYS
WHAT
HOW
TO
WHOM
WITH
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EFFECT
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